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Cadbury “Donate Your Words” 2020

Cadbury “Donate Your Words” (2020) is a Cadbury commercial directed by Billy Boyd Cape for VCCP, produced by VCCP Kin. It won one award: British Arrows 2020 Bronze — Integrated.

This ad highlights the importance of connection and conversation to combat loneliness among older people, featuring heartwarming interactions and a call to action for Cadbury's "Donate Your Words" campaign.

Video: Cadbury on YouTube

Shot by shot

  1. An elderly woman with white hair, wearing a dark blue sweater with red flowers, stands by a window in a dimly lit room, looking out.© Cadbury0:00
  2. An elderly woman with curly white hair sits at a wooden table, wearing a dark patterned sweater, looking sad in a cozy kitchen.© Cadbury0:04
  3. A man in his 30s, wearing a dark blue sweater, smiles and talks while sitting on a couch with a red patterned pillow in a cozy living room.© Cadbury0:05
  4. An elderly woman with curly blonde hair and a pearl necklace sits on a red couch, laughing joyfully in a cozy living room.© Cadbury0:07
  5. An elderly woman with curly blonde hair and a young man with dark hair sit on a red couch, laughing and talking in a cozy living room.© Cadbury0:09
  6. A purple Cadbury chocolate bar wrapper with the words "Thank you" and the Cadbury and Age UK logos appears on a purple background, with additional text appearing below.© Cadbury0:11

Stills © Cadbury. Made by VCCP, VCCP Kin and Billy Boyd Cape.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Donate your words to lonely older people by buying a Cadbury chocolate bar.

Tagline: “There's a glass & a half in everyone”

intergenerational friendshiploneliness awarenesscommunity supportproduct for a causereal people, real stories

The cut

Length
23 s
Shots
7
Average shot
3.2 s

What creatives use Cadbury “Donate Your Words” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cadbury “Donate Your Words”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An elderly woman with white hair, wearing a dark blue sweater with red flowers, stands by a window in a dimly lit room, looking out.© CadburyAn elderly woman with curly white hair sits at a wooden table, wearing a dark patterned sweater, looking sad in a cozy kitchen.© CadburyA man in his 30s, wearing a dark blue sweater, smiles and talks while sitting on a couch with a red patterned pillow in a cozy living room.© CadburyAn elderly woman with curly blonde hair and a pearl necklace sits on a red couch, laughing joyfully in a cozy living room.© Cadbury
    Frames from Cadbury “Donate Your Words”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cadbury “Donate Your Words” in order, with its length, framing and what happens in it.

    An elderly woman with white hair, wearing a dark blue sweater with red flowers, stands by a window in a dimly lit room, looking out.© CadburyAn elderly woman with curly white hair sits at a wooden table, wearing a dark patterned sweater, looking sad in a cozy kitchen.© CadburyA man in his 30s, wearing a dark blue sweater, smiles and talks while sitting on a couch with a red patterned pillow in a cozy living room.© CadburyAn elderly woman with curly blonde hair and a pearl necklace sits on a red couch, laughing joyfully in a cozy living room.© CadburyAn elderly woman with curly blonde hair and a young man with dark hair sit on a red couch, laughing and talking in a cozy living room.© CadburyA purple Cadbury chocolate bar wrapper with the words "Thank you" and the Cadbury and Age UK logos appears on a purple background, with additional text appearing below.© Cadbury
    Length: 23 s · Shots: 7 · Average shot: 3.2 s

  3. 03Ad ideas: every spot built on a intergenerational friendship

    Before you present an idea, you need to know who has done it, and how.

    Cadbury “Donate Your Words” is built on a intergenerational friendship. Search the library by idea to see every spot that uses it.

    Retiro dos Artistas “The Steamboat Willie Story”© Retiro dos ArtistasOnHealth.com “Friends”© OnHealth.comExtra Refreshers “Max & Bill”© Extra RefreshersCadbury “Fence”© Cadbury
    Retiro dos Artistas · OnHealth.com · Extra Refreshers · Cadbury

More commercials by Billy Boyd Cape

More from VCCP

  • Mondelez - Cadbury UK "Bus" (2022) commercial still© Mondelez - Cadbury UKMondelez - Cadbury UK “Bus” 2022Dir. Frédéric Planchon · VCCPIPA Effectiveness Awards Grand Prix 2022
  • Cadbury "Mum's Birthday" (2022) commercial still© CadburyCadbury “Mum's Birthday” 2022VCCPIPA Effectiveness Awards Grand Prix 2022
  • Mondelēz "Made to Share" (2026) commercial still© MondelēzMondelēz “Made to Share” 2026Dir. Zak Razvi · VCCPBritish Arrows Gold 2026
  • Co-op "Owned By You,Right By You" (2025) commercial still© Co-opCo-op “Owned By You,Right By You” 2025Dir. Sam Gainsborough · VCCPBritish Arrows Gold 2025
  • Kwik Fit "Reasons to Drive Away Happy Every Time" (2025) commercial still© Kwik FitKwik Fit “Reasons to Drive Away Happy Every Time” 2025Dir. Harold Einstein · VCCPBritish Arrows Gold 2025
  • O2 "Daisy vs Scammers" (2025) commercial still© O2O2 “Daisy vs Scammers” 2025Dir. Matt Carter · VCCPBritish Arrows Gold 2025

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Cadbury “Donate Your Words” commercial?

Billy Boyd Cape directed it, produced by VCCP Kin, for the agency VCCP.

Which agency made Cadbury “Donate Your Words”?

VCCP created it for Cadbury (2020).

What awards did Cadbury “Donate Your Words” win?

1 awards, including British Arrows 2020 Bronze — Integrated.

What is the tagline of Cadbury “Donate Your Words”?

“There's a glass & a half in everyone”

Sources for the credits and awards

britisharrows.com