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NHS England “We Are Nurses” 2020

NHS England “We Are Nurses” (2020) is a NHS England commercial directed by Billy Boyd Cape for MullenLowe, produced by Academy. It won 3 awards, including British Arrows 2020 Craft Gold — Editing.

This ad showcases the diverse and demanding roles of nurses within the NHS, highlighting their dedication, compassion, and the varied environments they work in.

Video: NHS England on YouTube

Shot by shot

  1. A nurse in blue scrubs walks away from the camera down a hospital corridor, with natural light coming from windows at the end.© NHS England0:00
  2. A female paramedic in a black uniform sits in the driver's seat of an ambulance, looking out the window on a sunny day.© NHS England0:02
  3. A young male nurse in glasses writes on a transparent whiteboard with patient names, looking focused in a hospital setting.© NHS England0:03
  4. A young female nurse in blue scrubs smiles while looking down, with medical equipment visible in the background of a hospital room.© NHS England0:06
  5. A female patient with a neck brace and facial injuries lies on a gurney, looking up at medical staff in an emergency room.© NHS England0:09
  6. An older man in a blue shirt opens his front door to reveal a smiling female nurse in a blue uniform, standing outside his home.© NHS England0:12
  7. A nurse in scrubs and blue gloves holds a premature baby wrapped in a blanket and wearing a light blue hat, inside an incubator in a hospital.© NHS England0:14
  8. Two female nurses, one with blonde hair and glasses, the other with dark hair and glasses, are working in a hospital room.© NHS England0:16
  9. A young female patient with a tracheostomy tube smiles at an unseen person in a hospital room, with a green chair in the background.© NHS England0:20
  10. A female nurse and a male patient with a prosthetic leg walk down a hospital corridor, seen through an open doorway.© NHS England0:21
  11. A group of nurses and a young boy in a hospital room take a selfie together, all smiling and looking at the phone camera.© NHS England0:23
  12. A smiling Black female nurse in blue scrubs looks at someone off-camera in a hospital room.© NHS England0:24

Stills © NHS England. Made by MullenLowe, Academy and Billy Boyd Cape.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the breadth of nursing roles and the human impact of nurses.

Tagline: “We are nurses. We are the NHS.”

slice of lifeday in the lifehero's journeymontage of diverse peoplevoice-over narrationreal people, real stories

The cut

Length
30 s
Shots
29
Average shot
1.0 s

What creatives use NHS England “We Are Nurses” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of NHS England “We Are Nurses”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A nurse in blue scrubs walks away from the camera down a hospital corridor, with natural light coming from windows at the end.© NHS EnglandA female paramedic in a black uniform sits in the driver's seat of an ambulance, looking out the window on a sunny day.© NHS EnglandA young male nurse in glasses writes on a transparent whiteboard with patient names, looking focused in a hospital setting.© NHS EnglandA young female nurse in blue scrubs smiles while looking down, with medical equipment visible in the background of a hospital room.© NHS England
    Frames from NHS England “We Are Nurses”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of NHS England “We Are Nurses” in order, with its length, framing and what happens in it.

    A nurse in blue scrubs walks away from the camera down a hospital corridor, with natural light coming from windows at the end.© NHS EnglandA female paramedic in a black uniform sits in the driver's seat of an ambulance, looking out the window on a sunny day.© NHS EnglandA young male nurse in glasses writes on a transparent whiteboard with patient names, looking focused in a hospital setting.© NHS EnglandA young female nurse in blue scrubs smiles while looking down, with medical equipment visible in the background of a hospital room.© NHS EnglandA female patient with a neck brace and facial injuries lies on a gurney, looking up at medical staff in an emergency room.© NHS EnglandAn older man in a blue shirt opens his front door to reveal a smiling female nurse in a blue uniform, standing outside his home.© NHS England
    Length: 30 s · Shots: 29 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a slice of life

    Before you present an idea, you need to know who has done it, and how.

    NHS England “We Are Nurses” is built on a slice of life. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© Novartisadidas “Remember the Why”© adidasTyC Sports “Culo y Calzón”© TyC SportsBudweiser “True”© Budweiser
    Novartis · adidas · TyC Sports · Budweiser

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Questions

Who directed the NHS England “We Are Nurses” commercial?

Billy Boyd Cape directed it, produced by Academy, for the agency MullenLowe.

Which agency made NHS England “We Are Nurses”?

MullenLowe created it for NHS England (2020).

What awards did NHS England “We Are Nurses” win?

3 awards, including British Arrows 2020 Craft Gold — Editing, British Arrows 2020 Craft Silver — Cinematography and British Arrows 2020 Craft Silver — Writing.

What is the tagline of NHS England “We Are Nurses”?

“We are nurses. We are the NHS.”

Sources for the credits and awards

britisharrows.com