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British Heart Foundation “Boy” 2020

British Heart Foundation “Boy” (2020) is a British Heart Foundation commercial directed by Siri Bunford for MullenLowe, produced by Knucklehead. It won 2 awards, including Creative Circle 2020 Gold FILM CRAFT - Best Casting (single) and Kinsale Sharks 2019 Bronze Film Craft (International) - Casting.

A young boy gives a presentation to his class about his grandad's vascular dementia, caused by strokes, and asks for donations to the British Heart Foundation.

Video: British Heart Foundation on YouTube

Shot by shot

  1. The British Heart Foundation logo and text "Hearts need help more than ever" are displayed on a red background.© British Heart Foundation0:00
  2. Three children stand at the front of a classroom, holding red signs with white text, while other students sit at desks.© British Heart Foundation0:02
  3. A close-up shot of a projector lens, with a bright light shining from it, in a dark room.© British Heart Foundation0:18
  4. A young boy in a red shirt speaks to the camera in a classroom, while another boy holds a "Text DONATE" sign and a projected image of a man and boy with a cake is visible.© British Heart Foundation0:28
  5. A young boy in a red shirt looks at a screen showing a female doctor, while another boy holds a "Text Donate" sign in a classroom.© British Heart Foundation0:32
  6. British Heart Foundation “Boy”, shot 12© British Heart Foundation0:37
  7. A white interactive whiteboard displays a blurred video of a laboratory machine, with a pink banner at the bottom showing text to donate.© British Heart Foundation0:41
  8. A wide shot of a classroom whiteboard displaying a video of scientific equipment and a pink banner with donation instructions.© British Heart Foundation0:43
  9. Three children in a classroom hold up signs asking for donations to the British Heart Foundation.© British Heart Foundation0:45
  10. Three children in a classroom hold up red signs encouraging viewers to text to donate money to the British Heart Foundation.© British Heart Foundation0:51
  11. A young boy in a red t-shirt stands in front of a classroom, holding a sign, flanked by two other children holding signs, as classmates applaud.© British Heart Foundation0:53
  12. The British Heart Foundation logo and text on a red background, encouraging viewers to donate via text or search.© British Heart Foundation0:56

Stills © British Heart Foundation. Made by MullenLowe, Knucklehead and Siri Bunford.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Kids explain complex health issues and ask for donations.

child as narratorclassroom presentationpersonal storycall to action by childeducational content

The cut

Length
60 s
Shots
17
Average shot
3.5 s

What creatives use British Heart Foundation “Boy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of British Heart Foundation “Boy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three children stand at the front of a classroom, holding red signs with white text, while other students sit at desks.© British Heart FoundationA close-up shot of a projector lens, with a bright light shining from it, in a dark room.© British Heart FoundationA young boy in a red shirt speaks to the camera in a classroom, while another boy holds a "Text DONATE" sign and a projected image of a man and boy with a cake is visible.© British Heart FoundationA young boy in a red shirt looks at a screen showing a female doctor, while another boy holds a "Text Donate" sign in a classroom.© British Heart Foundation
    Frames from British Heart Foundation “Boy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of British Heart Foundation “Boy” in order, with its length, framing and what happens in it.

    Three children stand at the front of a classroom, holding red signs with white text, while other students sit at desks.© British Heart FoundationA close-up shot of a projector lens, with a bright light shining from it, in a dark room.© British Heart FoundationA young boy in a red shirt speaks to the camera in a classroom, while another boy holds a "Text DONATE" sign and a projected image of a man and boy with a cake is visible.© British Heart FoundationA young boy in a red shirt looks at a screen showing a female doctor, while another boy holds a "Text Donate" sign in a classroom.© British Heart FoundationBritish Heart Foundation “Boy”, 0:37© British Heart FoundationA white interactive whiteboard displays a blurred video of a laboratory machine, with a pink banner at the bottom showing text to donate.© British Heart Foundation
    Length: 60 s · Shots: 17 · Average shot: 3.5 s

  3. 03Ad ideas: every spot built on a educational content

    Before you present an idea, you need to know who has done it, and how.

    British Heart Foundation “Boy” is built on a educational content. Search the library by idea to see every spot that uses it.

    Pbs “PBS KIDS Talk About: Race & Racism”© PbsNeutrogena “In The Sun: This Film Could Save Your Life”© NeutrogenaGoogle “The Most Searched: A Celebration of Black History Makers”© GoogleLacoste “Save Our Species”© Lacoste
    Pbs · Neutrogena · Google · Lacoste

More commercials by Siri Bunford

  • Hsbc Uk "Vicious Circle" (2022) commercial still© Hsbc UkHsbc Uk “Vicious Circle” 2022Dir. Siri Bunford · Wunderman ThompsonD&AD Graphite Pencil 2022
  • HSBC x Shelter "Vicious Circle" (2022) commercial still© HSBC x ShelterHSBC x Shelter “Vicious Circle” 2022Dir. Siri Bunford · Wunderman ThompsonCreative Circle Bronze 2022
  • Nomad Foods "Birds Eye) Fish Campaign" (2026) commercial still© Nomad FoodsNomad Foods “Birds Eye) Fish Campaign” 2026Dir. Siri Bunford · Havas
  • LHH "A BEAUTIFUL WORKING WORLD" (2026) commercial still© LHHLHH “A BEAUTIFUL WORKING WORLD” 2026Dir. Siri Bunford
  • HSBC "Control" (2023) commercial still© HSBCHSBC “Control” 2023Dir. Siri Bunford · VML
  • Instacart "The Holiday Rescue App" (2023) commercial still© InstacartInstacart “The Holiday Rescue App” 2023Dir. Siri Bunford

More from MullenLowe

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • Healthline "For All I Know" (2026) commercial still© HealthlineHealthline “For All I Know” 2026Dir. Sam SabawiiWebby Awards 2026

Questions

Who directed the British Heart Foundation “Boy” commercial?

Siri Bunford directed it, produced by Knucklehead, for the agency MullenLowe.

Which agency made British Heart Foundation “Boy”?

MullenLowe created it for British Heart Foundation (2020).

What awards did British Heart Foundation “Boy” win?

2 awards, including Creative Circle 2020 Gold FILM CRAFT - Best Casting (single) and Kinsale Sharks 2019 Bronze Film Craft (International) - Casting.

Sources for the credits and awards

web.archive.orgweb.archive.orgweb.archive.org