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Hyatt “Come Together For A World of Understanding” 2017

Hyatt “Come Together For A World of Understanding” (2017) is a Hyatt commercial directed by Simon Benjamin for MullenLowe, produced by The Picture Farm. It won one award: Epica 2017 Bronze Online Campaigns – Business to Business & Corporate.

A man and woman enjoy a refreshing drink by the pool, served by a friendly bartender, highlighting the joy of shared moments at Hyatt.

Video: Hyatt on YouTube

Shot by shot

  1. A wide shot of a modern hotel with a swimming pool, people swimming and relaxing by the pool on a sunny day.© Hyatt0:00
  2. Two people swim in a hotel pool, one in a pink cap and the other in an orange cap, as a drink sits poolside.© Hyatt0:01
  3. A young man with dark hair, wearing a white shirt and bow tie, smiles subtly while standing in front of a wooden slatted wall with bottles of juice.© Hyatt0:18
  4. A man in a red swim cap and goggles is in a swimming pool, stirring a drink, while a woman sunbathes in the background.© Hyatt0:20
  5. A young man with dark hair and a bow tie smiles while standing in front of a wooden wall with colorful bottled drinks on shelves.© Hyatt0:26
  6. A man in a white shirt and red shorts sits on a bar stool at an outdoor bar, talking to a bartender in a white shirt and bow tie.© Hyatt0:27
  7. A young man in a striped shirt sips a cocktail at a poolside bar, then smiles as a woman in a swimsuit walks by.© Hyatt0:37
  8. A young man and woman sit at an outdoor bar, talking and smiling, with tropical drinks in front of them.© Hyatt0:40
  9. A man and a woman are sitting at a table outdoors, each holding a tall glass of orange juice with a straw and fruit garnish.© Hyatt0:47
  10. A young man and woman sit at a poolside bar, holding cocktails and smiling at each other, with a resort building in the background.© Hyatt0:49
  11. A young man and woman sit at a poolside bar, holding orange drinks with straws and garnishes, smiling at each other.© Hyatt0:52
  12. A young man and woman sit at a poolside bar, smiling and talking while holding tropical drinks with straws and garnishes.© Hyatt0:55

Stills © Hyatt. Made by MullenLowe, The Picture Farm and Simon Benjamin.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Shared moments of joy and connection at a Hyatt resort.

Tagline: “For a world of understanding.”

resort vacationpoolside relaxationfriendly serviceromantic encounterrefreshing drinks

The cut

Length
60 s
Shots
20
Average shot
3.0 s

What creatives use Hyatt “Come Together For A World of Understanding” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Hyatt “Come Together For A World of Understanding”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a modern hotel with a swimming pool, people swimming and relaxing by the pool on a sunny day.© HyattTwo people swim in a hotel pool, one in a pink cap and the other in an orange cap, as a drink sits poolside.© HyattA young man with dark hair, wearing a white shirt and bow tie, smiles subtly while standing in front of a wooden slatted wall with bottles of juice.© HyattA man in a red swim cap and goggles is in a swimming pool, stirring a drink, while a woman sunbathes in the background.© Hyatt
    Frames from Hyatt “Come Together For A World of Understanding”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Hyatt “Come Together For A World of Understanding” in order, with its length, framing and what happens in it.

    A wide shot of a modern hotel with a swimming pool, people swimming and relaxing by the pool on a sunny day.© HyattTwo people swim in a hotel pool, one in a pink cap and the other in an orange cap, as a drink sits poolside.© HyattA young man with dark hair, wearing a white shirt and bow tie, smiles subtly while standing in front of a wooden slatted wall with bottles of juice.© HyattA man in a red swim cap and goggles is in a swimming pool, stirring a drink, while a woman sunbathes in the background.© HyattA young man with dark hair and a bow tie smiles while standing in front of a wooden wall with colorful bottled drinks on shelves.© HyattA man in a white shirt and red shorts sits on a bar stool at an outdoor bar, talking to a bartender in a white shirt and bow tie.© Hyatt
    Length: 60 s · Shots: 20 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a poolside relaxation

    Before you present an idea, you need to know who has done it, and how.

    Hyatt “Come Together For A World of Understanding” is built on a poolside relaxation. Search the library by idea to see every spot that uses it.

    Chase “The Card That’s Preferred for a Reason”© ChaseASOS “Resort Haze”© ASOSTim Hortons “Ice Capp”© Tim HortonsVery “Haus of Flamingo”© Very
    Chase · ASOS · Tim Hortons · Very

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Questions

Who directed the Hyatt “Come Together For A World of Understanding” commercial?

Simon Benjamin directed it, produced by The Picture Farm, for the agency MullenLowe.

Which agency made Hyatt “Come Together For A World of Understanding”?

MullenLowe created it for Hyatt (2017).

What awards did Hyatt “Come Together For A World of Understanding” win?

1 awards, including Epica 2017 Bronze Online Campaigns – Business to Business & Corporate.

What is the tagline of Hyatt “Come Together For A World of Understanding”?

“For a world of understanding.”

Sources for the credits and awards

winners.epica-awards.com