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NHS England “We Are The NHS” 2021

NHS England “We Are The NHS” (2021) is a NHS England commercial directed by Ed Morris for MullenLowe, produced by Riff Raff Films. It won 2 awards, including Kinsale Sharks 2021 Gold Film Craft (International) - Best Use of Film Stock and Creative Circle 2021 Silver FILM CRAFT - Best Direction.

This ad showcases the diverse and dedicated individuals who make up the NHS, highlighting their training, resilience, and compassionate care across various medical settings.

Video: NHS England on YouTube

Shot by shot

  1. A person in blue scrubs walks away from the camera down a hospital corridor, with natural light streaming in from windows on the left.© NHS England0:00
  2. A female paramedic in a dark uniform with an NHS logo sits in the driver's seat of a yellow ambulance, looking forward, with other ambulances parked in the background.© NHS England0:02
  3. A male healthcare worker in glasses and scrubs writes on a clear board with a marker, seen through the board.© NHS England0:03
  4. A young female nurse in blue scrubs smiles while looking down, with medical equipment visible in the background of a hospital room.© NHS England0:06
  5. A female patient with a neck brace and facial injuries lies on a stretcher, looking up at medical staff in an emergency room.© NHS England0:09
  6. An older man opens his front door to a female nurse in a blue uniform, who smiles at him, in a suburban home.© NHS England0:12
  7. A nurse in scrubs and blue gloves holds a tiny, crying premature baby in a hospital incubator.© NHS England0:14
  8. Two female nurses, one with blonde hair and glasses, the other with dark hair and glasses, are seen in a hospital room, looking down and working.© NHS England0:16
  9. A young female patient with a tracheostomy tube smiles at an unseen person in a hospital room.© NHS England0:20
  10. A female nurse and a male patient with a prosthetic leg walk down a hospital corridor, seen from behind through a doorway.© NHS England0:21
  11. A diverse group of nurses and a child take a selfie together in a hospital room, all smiling happily.© NHS England0:23
  12. A female nurse in blue scrubs smiles warmly, looking down at someone off-camera in a bright interior hospital room.© NHS England0:24

Stills © NHS England. Made by MullenLowe, Riff Raff Films and Ed Morris.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase the human side of NHS nurses through diverse, real-life scenarios.

Tagline: “We are nurses. We are the NHS.”

slice of lifehero's journey (collective)everyday heroesmontage of momentsbehind the scenesdiversity in workforce

The cut

Length
30 s
Shots
29
Average shot
1.0 s

What creatives use NHS England “We Are The NHS” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of NHS England “We Are The NHS”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person in blue scrubs walks away from the camera down a hospital corridor, with natural light streaming in from windows on the left.© NHS EnglandA male healthcare worker in glasses and scrubs writes on a clear board with a marker, seen through the board.© NHS EnglandA young female nurse in blue scrubs smiles while looking down, with medical equipment visible in the background of a hospital room.© NHS EnglandA female patient with a neck brace and facial injuries lies on a stretcher, looking up at medical staff in an emergency room.© NHS England
    Frames from NHS England “We Are The NHS”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of NHS England “We Are The NHS” in order, with its length, framing and what happens in it.

    A person in blue scrubs walks away from the camera down a hospital corridor, with natural light streaming in from windows on the left.© NHS EnglandA male healthcare worker in glasses and scrubs writes on a clear board with a marker, seen through the board.© NHS EnglandA young female nurse in blue scrubs smiles while looking down, with medical equipment visible in the background of a hospital room.© NHS EnglandA female patient with a neck brace and facial injuries lies on a stretcher, looking up at medical staff in an emergency room.© NHS EnglandAn older man opens his front door to a female nurse in a blue uniform, who smiles at him, in a suburban home.© NHS EnglandA nurse in scrubs and blue gloves holds a tiny, crying premature baby in a hospital incubator.© NHS England
    Length: 30 s · Shots: 29 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a slice of life

    Before you present an idea, you need to know who has done it, and how.

    NHS England “We Are The NHS” is built on a slice of life. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© Novartisadidas “Remember the Why”© adidasTyC Sports “Culo y Calzón”© TyC SportsBudweiser “True”© Budweiser
    Novartis · adidas · TyC Sports · Budweiser

More commercials by Ed Morris

  • Cybersmile "#Dontretaliate" (2014) commercial still© CybersmileCybersmile “#Dontretaliate” 2014Dir. Ed Morris · Rattling StickBritish Arrows Silver 2014
  • Mini "Driving Home For Christmas" (2022) commercial still© MiniMini “Driving Home For Christmas” 2022Dir. Ed Morris · AnomalyCreative Circle Bronze 2022
  • NHS England "We Are The NHS: Then Now Always" (2021) commercial still© NHS EnglandNHS England “We Are The NHS: Then Now Always” 2021Dir. Ed Morris · MullenLoweCreative Circle Bronze 2021
  • Department For Transport "Think" (2025) commercial still© Department For TransportDepartment For Transport “Think” 2025Dir. Ed Morris · VMLY&R
  • Dukes Cupboard "Dukes - Jamie phone" (2025) commercial still© Dukes CupboardDukes Cupboard “Dukes - Jamie phone” 2025Dir. Ed Morris · Intervention
  • Heathrow Airport "Summer" (2024) commercial still© Heathrow AirportHeathrow Airport “Summer” 2024Dir. Ed Morris · St Luke's

More from MullenLowe

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • Healthline "For All I Know" (2026) commercial still© HealthlineHealthline “For All I Know” 2026Dir. Sam SabawiiWebby Awards 2026

Questions

Who directed the NHS England “We Are The NHS” commercial?

Ed Morris directed it, produced by Riff Raff Films, for the agency MullenLowe.

Which agency made NHS England “We Are The NHS”?

MullenLowe created it for NHS England (2021).

What awards did NHS England “We Are The NHS” win?

2 awards, including Kinsale Sharks 2021 Gold Film Craft (International) - Best Use of Film Stock and Creative Circle 2021 Silver FILM CRAFT - Best Direction.

What is the tagline of NHS England “We Are The NHS”?

“We are nurses. We are the NHS.”

Sources for the credits and awards

web.archive.orgweb.archive.orgweb.archive.orgweb.archive.org