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Nike “Raheem Sterling: Dream For The Next You” 2020

Nike “Raheem Sterling: Dream For The Next You” (2020) is a Nike commercial directed by Billy Boyd Cape for Wieden+Kennedy, produced by Academy. It won one award: British Arrows 2020 Silver — Sports.

Raheem Sterling inspires the next generation of footballers from his hometown of Brent, showing them that defying expectations leads to greatness.

Video: Billy Boyd Cape on Vimeo

Shot by shot

  1. A young Black man in a white windbreaker walks slowly and looks around a dimly lit school gym.© Nike0:00
  2. Two children, a boy and a girl, run alongside a chain-link fence, with overgrown grass and buildings visible in the background under a cloudy sky.© Nike0:06
  3. A young Black male in a teal athletic top juggles a soccer ball with his head and shoulder in an outdoor park.© Nike0:10
  4. A young man in dark clothing performs a wheelie on a bicycle down a residential street lined with parked cars and houses under a cloudy sky.© Nike0:14
  5. Two male soccer players, one in a white jersey and one in a red jersey, compete for the ball on a green field.© Nike0:18
  6. Three young male soccer players stand on an outdoor court, looking up at something off-screen, with trees in the background.© Nike0:23
  7. Raheem Sterling, wearing a white England football kit, celebrates a goal by jumping in the air, surrounded by cheering fans in a stadium.© Nike0:27
  8. A young Black man in a light hoodie stands with his eyes closed, head slightly tilted, in a dimly lit gym.© Nike0:38
  9. A young girl in a grey hoodie and black pants practices juggling a soccer ball in a lush green backyard during the day.© Nike0:48
  10. Three young people play soccer on a grassy field with a stadium in the background under an overcast sky.© Nike0:51
  11. A large mural of a young Black man in a white shirt sitting on a bridge is painted on the side of a building in an urban area.© Nike0:56
  12. Raheem Sterling, a male soccer player, stands in the middle of a large group of diverse children and teens, all wearing soccer jerseys, on an outdoor field.© Nike1:01

Stills © Nike. Made by Wieden+Kennedy, Academy and Billy Boyd Cape.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Inspiring the next generation by showing Raheem Sterling's journey and impact.

Tagline: “Dream for the next you.”

rags to richeshometown heromentorshipdefying expectationsflashback to childhoodpassing the torch

The cut

Length
78 s
Shots
46
Average shot
1.7 s

What creatives use Nike “Raheem Sterling: Dream For The Next You” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Raheem Sterling: Dream For The Next You”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black man in a white windbreaker walks slowly and looks around a dimly lit school gym.© NikeTwo children, a boy and a girl, run alongside a chain-link fence, with overgrown grass and buildings visible in the background under a cloudy sky.© NikeA young Black male in a teal athletic top juggles a soccer ball with his head and shoulder in an outdoor park.© NikeA young man in dark clothing performs a wheelie on a bicycle down a residential street lined with parked cars and houses under a cloudy sky.© Nike
    Frames from Nike “Raheem Sterling: Dream For The Next You”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Raheem Sterling: Dream For The Next You” in order, with its length, framing and what happens in it.

    A young Black man in a white windbreaker walks slowly and looks around a dimly lit school gym.© NikeTwo children, a boy and a girl, run alongside a chain-link fence, with overgrown grass and buildings visible in the background under a cloudy sky.© NikeA young Black male in a teal athletic top juggles a soccer ball with his head and shoulder in an outdoor park.© NikeA young man in dark clothing performs a wheelie on a bicycle down a residential street lined with parked cars and houses under a cloudy sky.© NikeTwo male soccer players, one in a white jersey and one in a red jersey, compete for the ball on a green field.© NikeThree young male soccer players stand on an outdoor court, looking up at something off-screen, with trees in the background.© Nike
    Length: 78 s · Shots: 46 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a rags to riches

    Before you present an idea, you need to know who has done it, and how.

    Nike “Raheem Sterling: Dream For The Next You” is built on a rags to riches. Search the library by idea to see every spot that uses it.

    KFC “Obsession”© KFCNike “ONE OF A'KIND | A'JA WILSON”© NikeRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh SeasonSIMI Winery “Goodness from Grit”© SIMI Winery
    KFC · Nike · Riyadh Season · SIMI Winery

More commercials by Billy Boyd Cape

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “Raheem Sterling: Dream For The Next You” commercial?

Billy Boyd Cape directed it, produced by Academy, for the agency Wieden+Kennedy.

Which agency made Nike “Raheem Sterling: Dream For The Next You”?

Wieden+Kennedy created it for Nike (2020).

What awards did Nike “Raheem Sterling: Dream For The Next You” win?

1 awards, including British Arrows 2020 Silver — Sports.

What is the tagline of Nike “Raheem Sterling: Dream For The Next You”?

“Dream for the next you.”

Sources for the credits and awards

britisharrows.com