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BBC “Trust Is Earned” 2023

BBC “Trust Is Earned” (2023) is a BBC commercial directed by Billy Boyd Cape for BBC Creative, produced by Academy. It won 12 awards, including AICP Post 2023 Best of Show, British Arrows 2023 Craft Silver — Editing and Creative Circle 2023 Silver FILM CRAFT - Best Film Editing (single).

The BBC showcases its commitment to journalistic integrity and accuracy through a montage of reporters in war zones and newsrooms, emphasizing the rigorous process behind their reporting.

Video: BBC on YouTube

Shot by shot

  1. A blurry shot of a person's hand and arm, then a wide shot of a destroyed concrete landscape with rubble and debris under an overcast sky.© BBC0:00
  2. A man in a suit speaks to the camera, with text overlays about "Guidelines" and "Accuracy" from the BBC editorial policy.© BBC0:10
  3. A male journalist in a "PRESS" vest looks out the window of a moving car, observing a highway overpass and passing traffic.© BBC0:17
  4. A person wearing a "PRESS" vest walks through a narrow, dark doorway in a dilapidated building, with brick and concrete walls visible.© BBC0:30
  5. Three people, two women and one man, are working on laptops and a phone at a table, with a monitor displaying a missing person poster in the background.© BBC0:37
  6. A young woman with long brown hair and a black beanie smiles and talks, while people in camouflage are blurred in the background.© BBC0:46
  7. A person in dark clothing crouches under a concrete slab, filming a car driving on a dusty road in a war-torn urban area.© BBC0:53
  8. A female reporter in a black winter coat and pink scarf speaks to the camera amidst a crowd of people and a blue train in the background.© BBC1:06
  9. A man in a two-tone jacket and backpack talks to a woman, gesturing with his hand, on a city street during the day.© BBC1:11
  10. A car drives on a snowy road with anti-tank obstacles, overlaid with text about checking and verifying information.© BBC1:16
  11. Two police officers in riot gear escort a woman in a dark coat and headscarf across a sunny city square, with other people in the background.© BBC1:24
  12. A man and a woman embrace warmly near a barbed wire fence, while another man stands by with luggage in an outdoor setting.© BBC1:30

Stills © BBC. Made by BBC Creative, Academy and Billy Boyd Cape.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showc, not tell, the BBC's commitment to truth and accuracy.

Tagline: “TRUST IS EARNED. THIS IS OUR BBC”

behind the scenesjournalists in dangernewsroom hustledocumentary styletext overlaysreal-world events

The cut

Length
123 s
Shots
94
Average shot
1.3 s

What creatives use BBC “Trust Is Earned” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of BBC “Trust Is Earned”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blurry shot of a person's hand and arm, then a wide shot of a destroyed concrete landscape with rubble and debris under an overcast sky.© BBCA man in a suit speaks to the camera, with text overlays about "Guidelines" and "Accuracy" from the BBC editorial policy.© BBCA male journalist in a "PRESS" vest looks out the window of a moving car, observing a highway overpass and passing traffic.© BBCA person wearing a "PRESS" vest walks through a narrow, dark doorway in a dilapidated building, with brick and concrete walls visible.© BBC
    Frames from BBC “Trust Is Earned”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of BBC “Trust Is Earned” in order, with its length, framing and what happens in it.

    A blurry shot of a person's hand and arm, then a wide shot of a destroyed concrete landscape with rubble and debris under an overcast sky.© BBCA man in a suit speaks to the camera, with text overlays about "Guidelines" and "Accuracy" from the BBC editorial policy.© BBCA male journalist in a "PRESS" vest looks out the window of a moving car, observing a highway overpass and passing traffic.© BBCA person wearing a "PRESS" vest walks through a narrow, dark doorway in a dilapidated building, with brick and concrete walls visible.© BBCThree people, two women and one man, are working on laptops and a phone at a table, with a monitor displaying a missing person poster in the background.© BBCA young woman with long brown hair and a black beanie smiles and talks, while people in camouflage are blurred in the background.© BBC
    Length: 123 s · Shots: 94 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a behind the scenes

    Before you present an idea, you need to know who has done it, and how.

    BBC “Trust Is Earned” is built on a behind the scenes. Search the library by idea to see every spot that uses it.

    Dove “Evolution”© DoveTravel Switzerland “THYLACINE - Swiss Sounds”© Travel SwitzerlandXbox Game Pass “The Caretaker”© Xbox Game PassGeneral Motors “See You On The Road”© General Motors
    Dove · Travel Switzerland · Xbox Game Pass · General Motors

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Questions

Who directed the BBC “Trust Is Earned” commercial?

Billy Boyd Cape directed it, produced by Academy, for the agency BBC Creative.

Which agency made BBC “Trust Is Earned”?

BBC Creative created it for BBC (2023).

What awards did BBC “Trust Is Earned” win?

12 awards, including AICP Post 2023 Best of Show, AICP Post 2023 Best of Show Honoree, British Arrows 2023 Craft Silver — Editing and British Arrows 2023 Craft Silver — Original Composition.

What is the tagline of BBC “Trust Is Earned”?

“TRUST IS EARNED. THIS IS OUR BBC”

Sources for the credits and awards

aicpawards.combritisharrows.comweb.archive.org