framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

ITV “Television” 2020

ITV “Television” (2020) is an ITV commercial directed by Billy Boyd Cape for Uncommon Creative Studio, produced by Academy. It won 7 awards, including British Arrows 2020 Craft Silver — Original Composition and Creative Circle 2020 Silver FILM CRAFT - Best Original Music (single).

This ad shows how television reflects and shapes our lives, from historical events to personal moments, emphasizing its profound impact on individuals and society.

Video: Billy Boyd Cape on Vimeo

Shot by shot

  1. A man with dark skin, glasses, and a mustache, wearing a suit and tie, speaks directly to the camera on a vintage television screen with static interference.© ITV0:04
  2. A vintage television set displays a black and white image of a woman, while a window with curtains is visible on the left.© ITV0:19
  3. Two men, one with dark hair and one with light hair, press their foreheads together in a moment of intense connection.© ITV0:35
  4. A glitchy, pixelated screen transitions to an extreme wide shot of a massive crowd of people cheering in a stadium.© ITV0:41
  5. A sweaty male athlete in a red and white jersey looks distressed in a dimly lit locker room.© ITV0:43
  6. A male news anchor with grey hair and a suit looks concerned while speaking in a news studio with multiple screens in the background.© ITV0:51
  7. A young person with dark hair and light eyes looks intently to the right, their face partially obscured by a pixelated screen effect, in an interior setting.© ITV0:57
  8. A family of three is in a kitchen, with a man washing dishes, a boy holding a plate, and a woman watching TV.© ITV1:01
  9. A diverse crowd of people hold up protest signs, including one that reads "THE FUTURE IS FEMALE" and another "MISSING HAVE YOU SEEN MY EQUAL RIGHT" at an outdoor rally.© ITV1:07
  10. A man in a suit adjusts his tie on a football pitch, looking up with a serious expression as the stadium stands are visible in the background.© ITV1:08
  11. Two men in tuxedos kiss on a red carpet, surrounded by flashing cameras and a crowd of people at night.© ITV1:11
  12. A family watches a man with a bandaged nose screaming on a television screen in their living room, with colorful lights flashing behind him.© ITV1:14

Stills © ITV. Made by Uncommon Creative Studio, Academy and Billy Boyd Cape.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Television as a mirror and a catalyst for change in our lives.

Tagline: “MORE THAN TV”

archival footagefound footageslice of lifegenerational viewingemotional montageglitch effect

The cut

Length
87 s
Shots
52
Average shot
1.7 s
Format
mixed

What creatives use ITV “Television” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of ITV “Television”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with dark skin, glasses, and a mustache, wearing a suit and tie, speaks directly to the camera on a vintage television screen with static interference.© ITVA vintage television set displays a black and white image of a woman, while a window with curtains is visible on the left.© ITVTwo men, one with dark hair and one with light hair, press their foreheads together in a moment of intense connection.© ITVA glitchy, pixelated screen transitions to an extreme wide shot of a massive crowd of people cheering in a stadium.© ITV
    Frames from ITV “Television”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of ITV “Television” in order, with its length, framing and what happens in it.

    A man with dark skin, glasses, and a mustache, wearing a suit and tie, speaks directly to the camera on a vintage television screen with static interference.© ITVA vintage television set displays a black and white image of a woman, while a window with curtains is visible on the left.© ITVTwo men, one with dark hair and one with light hair, press their foreheads together in a moment of intense connection.© ITVA glitchy, pixelated screen transitions to an extreme wide shot of a massive crowd of people cheering in a stadium.© ITVA sweaty male athlete in a red and white jersey looks distressed in a dimly lit locker room.© ITVA male news anchor with grey hair and a suit looks concerned while speaking in a news studio with multiple screens in the background.© ITV
    Length: 87 s · Shots: 52 · Average shot: 1.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a archival footage

    Before you present an idea, you need to know who has done it, and how.

    ITV “Television” is built on a archival footage. Search the library by idea to see every spot that uses it.

    Kombi Volkswagen “Los últimos deseos de la kombi”© Kombi VolkswagenSuperga S.PA “The Challenge”© Superga S.PAMcKenzie River Corporation “Black Star Beer: Popularity / Stock Car / Characters”© McKenzie River CorporationNike “Greatness”© Nike
    Kombi Volkswagen · Superga S.PA · McKenzie River Corporation · Nike

More commercials by Billy Boyd Cape

More from Uncommon Creative Studio

Award-winning media & entertainment commercials

Questions

Who directed the ITV “Television” commercial?

Billy Boyd Cape directed it, produced by Academy, for the agency Uncommon Creative Studio.

Which agency made ITV “Television”?

Uncommon Creative Studio created it for ITV (2020).

What awards did ITV “Television” win?

7 awards, including British Arrows 2020 Craft Silver — Original Composition, British Arrows 2020 Craft Silver — Writing, Creative Circle 2020 Silver FILM CRAFT - Best Original Music (single) and British Arrows 2020 Bronze — Entertainment Promotions.

What is the tagline of ITV “Television”?

“MORE THAN TV”

Sources for the credits and awards

britisharrows.comweb.archive.org