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Leonard Cheshire “Journey to Independence” 2020

Leonard Cheshire “Journey to Independence” (2020) is a Leonard Cheshire commercial directed by Matilda Finn for Don't Panic, produced by Stink. It won 2 awards, including Creative Circle 2020 Silver FILM CRAFT - Best Sound Design (single) and AICP Show 2020 Honoree Sound Design.

A man's journey from a corporate job to a hospital bed, then through a surreal dreamscape, ultimately finding independence and hope with the support of Leonard Cheshire.

Video: Leonard Cheshire on YouTube

Shot by shot

  1. A Black man in his 40s, wearing a suit and tie, sits at a desk in a dimly lit office, looking at papers.© Leonard Cheshire0:00
  2. A person's silhouette is visible against two bright, circular lights, creating a mysterious and high-contrast scene.© Leonard Cheshire0:10
  3. A person in dark clothes and a white shirt is seen underwater, with bubbles rising around them in a bright, hazy environment.© Leonard Cheshire0:14
  4. A person's eye is seen in an extreme closeup underwater, with bubbles floating around, creating a blurry and distorted view.© Leonard Cheshire0:16
  5. A surgeon in blue scrubs and cap is seen from a high angle, performing surgery in a dimly lit operating room.© Leonard Cheshire0:19
  6. A blurry shot of a patient lying on a hospital bed, with a surgeon in scrubs and a mask visible in the background, in a dimly lit operating room.© Leonard Cheshire0:20
  7. A man with a beard and stitches on his forehead lies in a hospital bed, looking distressed and in pain, in a dimly lit room.© Leonard Cheshire0:28
  8. A man in a hospital bed is seen from a high angle, with a wheelchair wheel in the foreground, suggesting movement or transition.© Leonard Cheshire0:47
  9. A man with dark hair and a blue shirt holds a white cane, looking directly at the camera in a dimly lit room.© Leonard Cheshire1:09
  10. A young man with Down syndrome, wearing a denim jacket, looks directly at the camera with a serious expression in a dimly lit room.© Leonard Cheshire1:10
  11. A Black woman in her 40s, wearing a light-colored fuzzy sweater, looks directly at the camera with a slight smile in an interior setting.© Leonard Cheshire1:11
  12. A young woman with Down syndrome, wearing a striped t-shirt, looks directly at the camera with a slight smile in a dimly lit room.© Leonard Cheshire1:11

Stills © Leonard Cheshire. Made by Don't Panic, Stink and Matilda Finn.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Surreal journey of a disabled man from injury to independence, highlighting resilience.

Tagline: “Together Unstoppable”

dream sequencesymbolic imagerytransformation arcovercoming adversitysupport systemcontrast of light and dark

The cut

Length
80 s
Shots
35
Average shot
2.3 s

What creatives use Leonard Cheshire “Journey to Independence” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Leonard Cheshire “Journey to Independence”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A Black man in his 40s, wearing a suit and tie, sits at a desk in a dimly lit office, looking at papers.© Leonard CheshireA person's silhouette is visible against two bright, circular lights, creating a mysterious and high-contrast scene.© Leonard CheshireA person in dark clothes and a white shirt is seen underwater, with bubbles rising around them in a bright, hazy environment.© Leonard CheshireA person's eye is seen in an extreme closeup underwater, with bubbles floating around, creating a blurry and distorted view.© Leonard Cheshire
    Frames from Leonard Cheshire “Journey to Independence”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Leonard Cheshire “Journey to Independence” in order, with its length, framing and what happens in it.

    A Black man in his 40s, wearing a suit and tie, sits at a desk in a dimly lit office, looking at papers.© Leonard CheshireA person's silhouette is visible against two bright, circular lights, creating a mysterious and high-contrast scene.© Leonard CheshireA person in dark clothes and a white shirt is seen underwater, with bubbles rising around them in a bright, hazy environment.© Leonard CheshireA person's eye is seen in an extreme closeup underwater, with bubbles floating around, creating a blurry and distorted view.© Leonard CheshireA surgeon in blue scrubs and cap is seen from a high angle, performing surgery in a dimly lit operating room.© Leonard CheshireA blurry shot of a patient lying on a hospital bed, with a surgeon in scrubs and a mask visible in the background, in a dimly lit operating room.© Leonard Cheshire
    Length: 80 s · Shots: 35 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a dream sequence

    Before you present an idea, you need to know who has done it, and how.

    Leonard Cheshire “Journey to Independence” is built on a dream sequence. Search the library by idea to see every spot that uses it.

    Waitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© NetflixNike “Awaken Your Madness”© NikeAudible “Soaking Detective”© Audible
    Waitrose · Netflix · Nike · Audible

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Questions

Who directed the Leonard Cheshire “Journey to Independence” commercial?

Matilda Finn directed it, produced by Stink, for the agency Don't Panic.

Which agency made Leonard Cheshire “Journey to Independence”?

Don't Panic created it for Leonard Cheshire (2020).

What awards did Leonard Cheshire “Journey to Independence” win?

2 awards, including Creative Circle 2020 Silver FILM CRAFT - Best Sound Design (single) and AICP Show 2020 Honoree Sound Design.

What is the tagline of Leonard Cheshire “Journey to Independence”?

“Together Unstoppable”

Sources for the credits and awards

aicpawards.comweb.archive.org