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National Trust “An Ode To Leaving” 2026

National Trust “An Ode To Leaving” (2026) is a National Trust commercial directed by Simon Ratigan for Don't Panic, produced by Rogue Films. It won one award: British Arrows 2026 Craft Bronze — Colourist.

A woman reflects on her many departures from beloved places, emphasizing the importance of leaving a legacy to protect them for future generations.

Video: National Trust Communications on YouTube

Shot by shot

  1. A woman with dreadlocks smiles, looking up and to the right, with a bright blue sky in the background.© National Trust0:00
  2. A family of three, two adults and a child, walk across a grassy field on a sunny day, holding hands.© National Trust0:03
  3. A person's hands take a cookie from a white and red paper bag on a table with teacups and a plate with crumbs, in a dimly lit interior.© National Trust0:07
  4. A black dog stands on a rock in a shallow stream, looking at a pair of blue flip-flops next to it.© National Trust0:12
  5. An older woman in a wheelchair, wearing a white sweater, lifts a golden cloche from a small dessert on a table in an interior setting.© National Trust0:16
  6. Two older people sit in camping chairs on a sandy beach with two pugs, backed by large rocks and green foliage.© National Trust0:18
  7. A person's hand holds a hiking boot, reflected in a puddle with trees and sky visible, suggesting a journey's end or pause.© National Trust0:23
  8. The sun sets behind a range of mountains, casting long shadows and creating a lens flare in the foreground.© National Trust0:28
  9. A blurred blonde woman walks past an elderly couple sitting on a bench in a garden, with the woman resting her head on the man's shoulder.© National Trust0:34
  10. A wide shot of a vast, green mountain landscape with low-hanging clouds and a patch of sunlight illuminating the lower slopes.© National Trust0:39
  11. A blurred map, possibly a paper kite, flies low over a grassy field under a bright sky, with tall grass in the foreground.© National Trust0:42
  12. A wide shot of a serene garden with a reflective pond, lush green trees, and distant mountains under a dramatic sky with sun rays breaking through clouds.© National Trust0:49

Stills © National Trust. Made by Don't Panic, Rogue Films and Simon Ratigan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A poetic reflection on leaving places, highlighting the legacy of preservation.

Tagline: “Help protect the places you love leave a gift in your will”

nostalgic reflectionpassing of timelegacy buildingnature's beautyintergenerational connection

The cut

Length
60 s
Shots
50
Average shot
1.2 s

What creatives use National Trust “An Ode To Leaving” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of National Trust “An Ode To Leaving”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with dreadlocks smiles, looking up and to the right, with a bright blue sky in the background.© National TrustA family of three, two adults and a child, walk across a grassy field on a sunny day, holding hands.© National TrustA person's hands take a cookie from a white and red paper bag on a table with teacups and a plate with crumbs, in a dimly lit interior.© National TrustA black dog stands on a rock in a shallow stream, looking at a pair of blue flip-flops next to it.© National Trust
    Frames from National Trust “An Ode To Leaving”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of National Trust “An Ode To Leaving” in order, with its length, framing and what happens in it.

    A woman with dreadlocks smiles, looking up and to the right, with a bright blue sky in the background.© National TrustA family of three, two adults and a child, walk across a grassy field on a sunny day, holding hands.© National TrustA person's hands take a cookie from a white and red paper bag on a table with teacups and a plate with crumbs, in a dimly lit interior.© National TrustA black dog stands on a rock in a shallow stream, looking at a pair of blue flip-flops next to it.© National TrustAn older woman in a wheelchair, wearing a white sweater, lifts a golden cloche from a small dessert on a table in an interior setting.© National TrustTwo older people sit in camping chairs on a sandy beach with two pugs, backed by large rocks and green foliage.© National Trust
    Length: 60 s · Shots: 50 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a nostalgic reflection

    Before you present an idea, you need to know who has done it, and how.

    National Trust “An Ode To Leaving” is built on a nostalgic reflection. Search the library by idea to see every spot that uses it.

    Bmw “Road Home”© BmwVolkswagen “Juntos a la par”© VolkswagenPedigree “The Child Replacement Programme”© PedigreeEtsy “Celebrate Being Human”© Etsy
    Bmw · Volkswagen · Pedigree · Etsy

More commercials by Simon Ratigan

More from Don't Panic

Award-winning public service & ngo commercials

Questions

Who directed the National Trust “An Ode To Leaving” commercial?

Simon Ratigan directed it, produced by Rogue Films, for the agency Don't Panic.

Which agency made National Trust “An Ode To Leaving”?

Don't Panic created it for National Trust (2026).

What awards did National Trust “An Ode To Leaving” win?

1 awards, including British Arrows 2026 Craft Bronze — Colourist.

What is the tagline of National Trust “An Ode To Leaving”?

“Help protect the places you love leave a gift in your will”

Sources for the credits and awards

britisharrows.com