framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Amazon “Different But The Same” 2017

Amazon “Different But The Same” (2017) is an Amazon commercial directed by Simon Ratigan for Joint, produced by HLA. It won 2 awards, including Epica 2017 Silver Online & Mobile Services and Kinsale Sharks 2017 Silver Film (A.International Film - Broadcast Tv, Cinema, Online) - 5.Retail Stores, Supermarkets, Superstores, Malls, Petrol Station, Foodcourts.

A priest and an imam, old friends, share a cup of tea and order gifts for each other on Amazon, highlighting their enduring friendship despite religious differences.

Video: HLA on Vimeo

Shot by shot

  1. A man with white hair and a maroon sweater walks past a white door and a wooden coat rack in a home.© Amazon0:00
  2. An older person with white hair puts their arm around another older person wearing a cap, walking into a room with bookshelves.© Amazon0:06
  3. Two elderly men, one in a maroon sweater and the other in traditional attire, sit in a cozy living room, conversing warmly.© Amazon0:11
  4. An older man's reflection is seen on a polished table, holding a mug, with a bookshelf and window visible in the background.© Amazon0:13
  5. Two older men, one with a beard and a cap, sit on a couch and talk, gesturing with their hands in a cozy living room.© Amazon0:15
  6. A close-up shot shows two people's hands, one wearing a watch, gently touching each other in a warm, intimate gesture indoors.© Amazon0:18
  7. A senior male priest in a dark sweater laughs heartily while sitting on a couch next to another person, in a cozy living room.© Amazon0:20
  8. Two elderly men, one in a religious collar and the other in a kufi, embrace warmly in a sunlit living room.© Amazon0:26
  9. An elderly white man with white hair and a purple sweater turns to face the camera, then looks out a stained glass window in a cozy living room.© Amazon0:29
  10. An older white man with white hair and a clerical collar walks into a room, then stops to look at his phone.© Amazon0:33
  11. An older man with a white beard and a cap stands next to a black fence, looking down and interacting with his smartphone in a park.© Amazon0:38
  12. An Amazon delivery driver in a blue uniform hands a package to an older man in a black shirt at the front door of a house.© Amazon0:42

Stills © Amazon. Made by Joint, HLA and Simon Ratigan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Two religious leaders, one Christian, one Muslim, share friendship and gifts.

interfaith friendshipunexpected giftshared laughtereveryday technologyreligious attire contrastwarm reunion

The cut

Length
78 s
Shots
45
Average shot
1.7 s

What creatives use Amazon “Different But The Same” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amazon “Different But The Same”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with white hair and a maroon sweater walks past a white door and a wooden coat rack in a home.© AmazonAn older person with white hair puts their arm around another older person wearing a cap, walking into a room with bookshelves.© AmazonTwo elderly men, one in a maroon sweater and the other in traditional attire, sit in a cozy living room, conversing warmly.© AmazonAn older man's reflection is seen on a polished table, holding a mug, with a bookshelf and window visible in the background.© Amazon
    Frames from Amazon “Different But The Same”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Amazon “Different But The Same” in order, with its length, framing and what happens in it.

    A man with white hair and a maroon sweater walks past a white door and a wooden coat rack in a home.© AmazonAn older person with white hair puts their arm around another older person wearing a cap, walking into a room with bookshelves.© AmazonTwo elderly men, one in a maroon sweater and the other in traditional attire, sit in a cozy living room, conversing warmly.© AmazonAn older man's reflection is seen on a polished table, holding a mug, with a bookshelf and window visible in the background.© AmazonTwo older men, one with a beard and a cap, sit on a couch and talk, gesturing with their hands in a cozy living room.© AmazonA close-up shot shows two people's hands, one wearing a watch, gently touching each other in a warm, intimate gesture indoors.© Amazon
    Length: 78 s · Shots: 45 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a unexpected gift

    Before you present an idea, you need to know who has done it, and how.

    Amazon “Different But The Same” is built on a unexpected gift. Search the library by idea to see every spot that uses it.

    Snickers “Grandma”© SnickersDomtar Paper Company “Bridal Shower”© Domtar Paper CompanyBelgacom “Bike”© BelgacomIkea Navidad “Galleta”© Ikea Navidad
    Snickers · Domtar Paper Company · Belgacom · Ikea Navidad

More commercials by Simon Ratigan

More from Joint

Award-winning tech commercials

Questions

Who directed the Amazon “Different But The Same” commercial?

Simon Ratigan directed it, produced by HLA, for the agency Joint.

Which agency made Amazon “Different But The Same”?

Joint created it for Amazon (2017).

What awards did Amazon “Different But The Same” win?

2 awards, including Epica 2017 Silver Online & Mobile Services and Kinsale Sharks 2017 Silver Film (A.International Film - Broadcast Tv, Cinema, Online) - 5.Retail Stores, Supermarkets, Superstores, Malls, Petrol Station, Foodcourts.

Sources for the credits and awards

winners.epica-awards.comweb.archive.orgweb.archive.org