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Save the Children “Every Last Child” 2017

Save the Children “Every Last Child” (2017) is a Save the Children commercial directed by Simon Ratigan for adam&eve\TBWA, produced by HLA. It won one award: D&AD 2017 Wood Pencil — Film Advertising Crafts / Sound Design for Film Advertising.

This ad showcases the challenging journeys and vital work of Save the Children staff delivering aid to children in remote and crisis-affected regions, highlighting the organization's commitment to every child's well-being.

Video: HLA on Vimeo

Shot by shot

  1. An aerial view shows a winding river cutting through a vast, mountainous landscape under a hazy sky.© Save the Children0:00
  2. A POV shot from inside a vehicle shows a dusty road with another vehicle driving ahead, kicking up dust in a dry, rural landscape under a hazy sky.© Save the Children0:03
  3. A vehicle drives past a rusted, abandoned truck on a dusty road in a dry, rural landscape.© Save the Children0:08
  4. A wide shot of a destroyed concrete overpass with graffiti on its base, under a clear sky, suggesting urban decay or disaster.© Save the Children0:11
  5. A stray dog walks on a dirt path next to a sidewalk, with the sun setting in the hazy background.© Save the Children0:16
  6. A young boy in a dark hoodie and sweatpants pours water from a white bucket into a metal container on the ground at night in a refugee camp.© Save the Children0:19
  7. A child with a large head and thin body is helped to stand by an adult's hands, holding onto green bars in an interior setting.© Save the Children0:25
  8. A child's arm with a beaded bracelet holds a metal object in the foreground, while other children play in a dusty, makeshift village in the background.© Save the Children0:29
  9. A person pours a small amount of food from an orange lid into a yellow container held by a child in a striped shirt.© Save the Children0:33
  10. A young boy with dark hair looks down as another boy reaches for a bag of bread being handed to him through a window in a crowded, dimly lit interior.© Save the Children0:36
  11. A medical worker in a full white hazmat suit, goggles, and a face mask holds a small white doll while standing in a room with signs on the wall.© Save the Children0:39
  12. A group of children play soccer on a dusty field, with one child in a red hoodie running towards the camera.© Save the Children0:45

Stills © Save the Children. Made by adam&eve\TBWA, HLA and Simon Ratigan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the difficult journey and impact of aid workers helping children in need.

hero's journeyjourney to helpchildren in needaid worker as saviorcontrast of hardship and hopedocumentary style

The cut

Length
60 s
Shots
49
Average shot
1.2 s

What creatives use Save the Children “Every Last Child” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Save the Children “Every Last Child”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial view shows a winding river cutting through a vast, mountainous landscape under a hazy sky.© Save the ChildrenA POV shot from inside a vehicle shows a dusty road with another vehicle driving ahead, kicking up dust in a dry, rural landscape under a hazy sky.© Save the ChildrenA vehicle drives past a rusted, abandoned truck on a dusty road in a dry, rural landscape.© Save the ChildrenA wide shot of a destroyed concrete overpass with graffiti on its base, under a clear sky, suggesting urban decay or disaster.© Save the Children
    Frames from Save the Children “Every Last Child”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Save the Children “Every Last Child” in order, with its length, framing and what happens in it.

    An aerial view shows a winding river cutting through a vast, mountainous landscape under a hazy sky.© Save the ChildrenA POV shot from inside a vehicle shows a dusty road with another vehicle driving ahead, kicking up dust in a dry, rural landscape under a hazy sky.© Save the ChildrenA vehicle drives past a rusted, abandoned truck on a dusty road in a dry, rural landscape.© Save the ChildrenA wide shot of a destroyed concrete overpass with graffiti on its base, under a clear sky, suggesting urban decay or disaster.© Save the ChildrenA stray dog walks on a dirt path next to a sidewalk, with the sun setting in the hazy background.© Save the ChildrenA young boy in a dark hoodie and sweatpants pours water from a white bucket into a metal container on the ground at night in a refugee camp.© Save the Children
    Length: 60 s · Shots: 49 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    Save the Children “Every Last Child” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More commercials by Simon Ratigan

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  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning public service & ngo commercials

Questions

Who directed the Save the Children “Every Last Child” commercial?

Simon Ratigan directed it, produced by HLA, for the agency adam&eve\TBWA.

Which agency made Save the Children “Every Last Child”?

adam&eve\TBWA created it for Save the Children (2017).

What awards did Save the Children “Every Last Child” win?

1 awards, including D&AD 2017 Wood Pencil — Film Advertising Crafts / Sound Design for Film Advertising.

Sources for the credits and awards

dandad.orgLBBLBB