HLA

01 · Featured

HLA's most awarded commercial

Cannes Lions Grand Prix 1999

The Independent “Litany” 1999

A series of black and white vignettes depict various people and scenes, while a whispered voice recites a litany of "don't" commands, culminating in a call to read The Independent.

Directed by Rob Sanders · Lowe Howard-Spink · HLA

See the spot →Every shot in the library

02 · Directors

Notable directors at HLA

Who made the work, and how much of it won awards. From the credits on every spot.

• © British Army5 award-winningSimon Ratigan29 spots · British Army “Boots”
• © The Independent2 award-winningRob Sanders2 spots · The Independent “Litany”
• © Think!1 award-winningJohn Hardwick3 spots · Think! “Moment of Doubt”
• © Sony1 award-winningSimon Rattigan1 spots · Sony “Foam City”
• © Quaker OatsTom Merilion5 spots · Quaker Oats “Super Goodness”
• © SabraJustin Stokes5 spots · Sabra “Sabra 'Unofficial Meal”
• © Bet365Ben Craig1 spots · Bet365 “Bet 365 'Everywhere”
• © Royal Bank of CanadaRose Hendry1 spots · Royal Bank of Canada “RBS '4 out of 5”
• © JaguarSimon Ratiagn1 spots · Jaguar “Land Rover 'Never Stop Discovering”

03 · Clients

HLA's clients

Every brand in the library, by award-winning work.

• Eurostar2014

  3 commercials · 2 award-winning

• Volkswagen2001

  1 commercials · 1 award-winning

• Amazon2017

  1 commercials · 1 award-winning

• Sony2008

  1 commercials · 1 award-winning

• The Guardian2015

  1 commercials · 1 award-winning

• British Army2014

  1 commercials · 1 award-winning

• The Independent1999

  1 commercials · 1 award-winning

• Save the Children2017

  1 commercials · 1 award-winning

• Think!2008

  1 commercials · 1 award-winning

• Proctor & Gamble2018

  2 commercials

• British Heart Foundation2018

  2 commercials

• Ford2018

  2 commercials

Also: British Gas, Virgin Holidays, Quaker Oats, Quaker, Bet365, McDonald’s, Transpennine Express, Sabra, TUI, NSPCC, Pepsi Co, Belstaff Marketing Dept.

04 · Works with

Who HLA works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

HLA's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 2

  Cannes Lions

  1 top prize

• 2

  Epica

  .

• 2

  British Arrows

  .

• 2

  D&AD

  .

• 1

  Eurobest

  .

• 1

  Creative Circle

  .

06 · Work

Commercials by HLA

Our visual library has 49 HLA commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© TfLTfL “Welcome Back” 2022

© EnterpriseEnterprise “Back Together Again” 2022

© Facebook PortalFacebook Portal “Facebook Portal - Manifesto” 2021

© British GasBritish Gas “Bathroom” 2020

© British GasBritish Gas “In A Day” 2020

Most awarded

• © The IndependentThe Independent “Litany” 1999Dir. Rob Sanders · Lowe Howard-SpinkCannes Lions Grand Prix 1999
• © British ArmyBritish Army “Boots” 2014Dir. Simon Ratigan · J. Walter ThompsonBritish Arrows Gold 2014
• © EurostarEurostar “Stories Are Waiting In Paris” 2014Dir. Simon Ratigan · AMV BBDOBritish Arrows Silver 2014
• © The GuardianThe Guardian “Own The Weekend” 2015Dir. Simon Ratigan · BBHCreative Circle Gold 2015
• © VolkswagenVolkswagen “4 Motion” 2001Dir. Rob Sanders · DDB AdvertisingEurobest Winner 2001
• © AmazonAmazon “Different But The Same” 2017Dir. Simon Ratigan · JointEpica Silver 2017
• © Save the ChildrenSave the Children “Every Last Child” 2017Dir. Simon Ratigan · adam&eve\TBWAD&AD Wood Pencil 2017
• © EurostarEurostar “Stories Are Waiting in London” 2014AMV BBDOCannes Lions Bronze 2014
• © SonySony “Foam City” 2008Dir. Simon Rattigan · FallonEpica Silver 2008
• © Think!Think! “Moment of Doubt” 2008Dir. John Hardwick · Leo BurnettD&AD Wood Pencil 2008
• © TfLTfL “Welcome Back” 2022Dir. Simon Ratigan · VCCP
• © EnterpriseEnterprise “Back Together Again” 2022Dir. Simon Ratigan · The Corner
• © Facebook PortalFacebook Portal “Facebook Portal - Manifesto” 2021Dir. Simon Ratigan · AMV BBDO
• © British GasBritish Gas “Bathroom” 2020Dir. Simon Ratigan · Nucleus
• © British GasBritish Gas “In A Day” 2020Dir. Simon Ratigan · Nucleus
• © The HiveThe Hive “The&Partnership - Hive” 2020Dir. Simon Ratigan · Nucleus
• © SAGA InsuranceSAGA Insurance “Home” 2019Dir. John Hardwick · VCCP
• © QuakerQuaker “Moon” 2018Dir. Tom Merilion · AMV BBDO
• © Bet365Bet365 “Bet 365 'Everywhere” 2018Dir. Ben Craig · Drummond Central
• © McDonald’sMcDonald’s “McDonalds 'Mornings” 2018Dir. Simon Ratigan · Leo Burnett
• © Transpennine ExpressTranspennine Express “TPE 'Passengers” 2018Dir. Simon Ratigan · WCRS
• © SabraSabra “Sabra 'Unofficial Meal” 2018Dir. Justin Stokes · Martin
• © TUITUI “TUI 'You In The Middle” 2018Dir. Simon Ratigan · VML
• © NSPCCNSPCC “NSPCC 'Say Something” 2018Dir. Simon Ratigan · Leo

07 · For producers

What producers use HLA's page for

1. 01Who directs for HLA

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind HLA's 49 commercials, with the agencies and awards.

   © The Independent© British Army© Eurostar© The Guardian

   Simon Ratigan · Tom Merilion · Justin StokesOpen HLA in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   HLA's work by year, brand and award in one place, and the companies with a similar body of work.

   © New Zealand Government© Skinny© The Army/Coi© GEICO

   Similar: Finch, Good Oil, AcademyCompare in the library →

08 · Questions

About HLA