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Sony “Foam City” 2008

Sony “Foam City” (2008) is a Sony commercial directed by Simon Rattigan for Fallon, produced by HLA. It won one award: Epica 2008 Silver Audiovisual Equipment & Accessories.

A city is suddenly filled with foam, turning everyday streets into a playful, dreamlike landscape where people joyfully interact with the unexpected phenomenon.

Video: HLA on Vimeo

Shot by shot

  1. A man in a green shirt stands in the middle of a city street, holding a camera, as a woman walks away in the background.© Sony0:00
  2. A large wave of white foam surges forward, filling the street between buildings, with a palm tree and tall building visible in the background.© Sony0:06
  3. A man in a blue shirt and light pants stands in front of a store, partially obscured by white foam, taking a photo.© Sony0:19
  4. A young man in a green shirt and jeans stands in a street covered in foam, reaching up to catch a foam cloud, with a pink building and a truck in the background.© Sony0:24
  5. A high-angle shot from a moving vehicle shows a city street covered in foam, with a bus and people partially submerged.© Sony0:31
  6. A wide shot from inside a clothing store shows the street outside filled with white foam, almost reaching the top of the glass doors.© Sony0:37
  7. An aerial view shows a city street covered in white foam, with many people of various ages playing and walking through it, creating a joyful and chaotic scene.© Sony0:45
  8. A young boy with a backpack looks up in wonder as foam falls around him, while an adult woman stands beside him, outdoors.© Sony0:50
  9. A young woman with long dark hair, wearing a red jacket and black backpack, stands in a city street filled with foam, holding a camera and looking around.© Sony0:56
  10. A young man in a red shirt and shorts plays in a street filled with foam, with a pink building in the background.© Sony1:04
  11. A high-angle shot captures a bustling city street at night, completely submerged in a sea of white foam, with numerous people wading and playing in it.© Sony1:10
  12. Two people in white outfits are seen playing in a city street filled with white foam, with buildings and traffic lights in the background.© Sony1:15

Stills © Sony. Made by Fallon, HLA and Simon Rattigan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Foam transforms a city into a playground, capturing spontaneous joy and creativity.

Tagline: “images like no other”

unexpected phenomenoncity transformedplayful chaospeople united by eventdreamlike atmospherecapturing the moment

The cut

Length
91 s
Shots
41
Average shot
2.2 s

What creatives use Sony “Foam City” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sony “Foam City”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a green shirt stands in the middle of a city street, holding a camera, as a woman walks away in the background.© SonyA large wave of white foam surges forward, filling the street between buildings, with a palm tree and tall building visible in the background.© SonyA man in a blue shirt and light pants stands in front of a store, partially obscured by white foam, taking a photo.© SonyA young man in a green shirt and jeans stands in a street covered in foam, reaching up to catch a foam cloud, with a pink building and a truck in the background.© Sony
    Frames from Sony “Foam City”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sony “Foam City” in order, with its length, framing and what happens in it.

    A man in a green shirt stands in the middle of a city street, holding a camera, as a woman walks away in the background.© SonyA large wave of white foam surges forward, filling the street between buildings, with a palm tree and tall building visible in the background.© SonyA man in a blue shirt and light pants stands in front of a store, partially obscured by white foam, taking a photo.© SonyA young man in a green shirt and jeans stands in a street covered in foam, reaching up to catch a foam cloud, with a pink building and a truck in the background.© SonyA high-angle shot from a moving vehicle shows a city street covered in foam, with a bus and people partially submerged.© SonyA wide shot from inside a clothing store shows the street outside filled with white foam, almost reaching the top of the glass doors.© Sony
    Length: 91 s · Shots: 41 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a playful chaos

    Before you present an idea, you need to know who has done it, and how.

    Sony “Foam City” is built on a playful chaos. Search the library by idea to see every spot that uses it.

    Apple “Share the Joy”© AppleLG “World of Play”© LGIKEA “Playin' with My Friends”© IKEASony BRAVIA “Play Doh”© Sony BRAVIA
    Apple · LG · IKEA · Sony BRAVIA

More from Fallon

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Cadbury Wispa "For the Love of Wispa" (2010) commercial still© Cadbury WispaCadbury Wispa “For the Love of Wispa” 2010FallonIPA Effectiveness Awards Gold 2010
  • Cadbury "A Glass and a Half Full" (2008) commercial still© CadburyCadbury “A Glass and a Half Full” 2008FallonANDY Awards Gold 2008
  • Sony BRAVIA "Play Doh" (2008) commercial still© Sony BRAVIASony BRAVIA “Play Doh” 2008Dir. Frank Budgen · FallonLondon International Awards Gold 2008
  • Sony Walkman "Music Pieces" (2008) commercial still© Sony WalkmanSony Walkman “Music Pieces” 2008Dir. Nick Gordon · FallonD&AD Yellow Pencil 2008

Award-winning tech commercials

Questions

Who directed the Sony “Foam City” commercial?

Simon Rattigan directed it, produced by HLA, for the agency Fallon.

Which agency made Sony “Foam City”?

Fallon created it for Sony (2008).

What awards did Sony “Foam City” win?

1 awards, including Epica 2008 Silver Audiovisual Equipment & Accessories.

What is the tagline of Sony “Foam City”?

“images like no other”

Sources for the credits and awards

web.archive.org