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advertising agency · Minneapolis

Fallon

Fallon is a creative advertising agency that develops culturally relevant campaigns and brand experiences for major global brands, combining strategic thinking, storytelling, entertainment, humor, and distinctive creative concepts. Founded in 1981 by Patrick Fallon, Tom McElligott, Nancy Rice, Fred Senn and Irv Fish in Minneapolis, United States. It is part of Publicis Groupe since 2000. FrameThrower's visual library has 108 Fallon commercials (1992–2026), cut shot by shot, 38 of them award-winning, for clients including United Airlines, Sony Bravia, Bahamas and Cadbury, directed by Traktor, Frank Budgen and Nick Gordon among others.

Visit fallon.com
108
Commercials in our library
38
Award-winning
1992–2026
Active
1981
Founded
Minneapolis
Based in
3
Offices

01 · Featured

Fallon's most awarded commercial

Dairy Milk “Gorilla” (2008), still© Dairy MilkDairy Milk “Gorilla” (2008), frame 2© Dairy MilkDairy Milk “Gorilla” (2008), frame 3© Dairy MilkDairy Milk “Gorilla” (2008), frame 4© Dairy MilkDairy Milk “Gorilla” (2008), frame 5© Dairy MilkDairy Milk “Gorilla” (2008), frame 6© Dairy Milk

D&AD Black Pencil 2008

Dairy Milk “Gorilla” 2008

A gorilla sits at a drum kit, looking around with a thoughtful expression, then begins to play the drums in a music studio, with a Cadbury Dairy Milk chocolate bar appearing at the end.

Directed by Juan Cabral · Fallon · Blink

Also watch

Video: Jamie Caliri on Vimeo

United Airlines “Dragon” 2006 →D&AD Graphite Pencil 2006

02 · Directors

Notable directors at Fallon

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Fallon's clients

Every brand in the library, by award-winning work.

  • United Airlines1998–2006

    4 commercials · 3 award-winning

  • Sony Bravia2006–2008

    3 commercials · 3 award-winning

  • Bahamas2007

    3 commercials · 3 award-winning

  • Cadbury2008–2023

    4 commercials · 2 award-winning

  • Sony2006–2008

    2 commercials · 2 award-winning

  • šKoda Uk2001–2022

    2 commercials · 2 award-winning

  • Purina Dog Chow1996–1999

    2 commercials · 2 award-winning

  • Skoda2007–2023

    5 commercials · 1 award-winning

  • BMW1998–2024

    3 commercials · 1 award-winning

  • EDS2000–2002

    2 commercials · 1 award-winning

  • Starbucks2006–2022

    2 commercials · 1 award-winning

  • PBS2001–2004

    2 commercials · 1 award-winning

Also: FOX/Liberty Network, Novartis, PBS Promo, Holiday Inn Express, Miller, BMW Z3, McDonald's Arch Deluxe, Cadbury Wispa, Miller Lite, BBC, Sony Walkman, Umbro

04 · Works with

Who Fallon works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Fallon's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 9

    Cannes Lions

    .

  • 7

    D&AD

    1 top prize

  • 5

    British Arrows

    .

  • 5

    Effie Awards

    1 top prize

  • 4

    Clio Awards

    1 top prize

  • 2

    ANDY Awards

    .

  • 2

    London International Awards

    .

  • 1

    Epica

    .

Top award-winning spots

  • D&AD Black Pencil 2008Dairy Milk “Gorilla”
  • Clio Awards Grand Prix 2026Novartis “Relax Your Tight End”
  • D&AD Yellow Pencil 2008Sony Walkman “Music Pieces”
  • D&AD Yellow Pencil 2008Sony Bravia “Play-Doh”
  • Cannes Lions Gold 2006Sony “Balls”
  • Cannes Lions Gold 2000FOX/Liberty Network “Lawyer”
  • Cannes Lions Gold 1998Miller “Pro Wrestlers”
  • Cannes Lions Gold 1998Miller Lite “Arm Control”

Company honours

06 · Work

Commercials by Fallon

Our visual library has 108 Fallon commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2000
2005
2010
2015
2025

Latest

Novartis “Relax Your Tight End” (2026)© NovartisNovartis “Relax Your Tight End” 2026Clio Awards Grand Prix 2026
Walmart “The Rise of a Fan - Press Conference” (2026)© WalmartWalmart “The Rise of a Fan - Press Conference” 2026
Bertolli “Take the Alfredo - Rose” (2026)© BertolliBertolli “Take the Alfredo - Rose” 2026
Bertolli “Take the Alfredo” (2026)© BertolliBertolli “Take the Alfredo” 2026
Sleep Number “If The World Were Like A Sleep Number” (2026)© Sleep NumberSleep Number “If The World Were Like A Sleep Number” 2026

Most awarded

  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Sony Walkman "Music Pieces" (2008) commercial still© Sony WalkmanSony Walkman “Music Pieces” 2008Dir. Nick Gordon · FallonD&AD Yellow Pencil 2008
  • Sony Bravia "Play-Doh" (2007) commercial still© Sony BraviaSony Bravia “Play-Doh” 2007Dir. Frank Budgen · FallonD&AD Yellow Pencil 2008
  • Sony "Balls" (2006) commercial still© SonySony “Balls” 2006Dir. Nicolai Fuglsig · FallonCannes Lions Gold 2006
  • FOX/Liberty Network "Lawyer" (2000) commercial still© FOX/Liberty NetworkFOX/Liberty Network “Lawyer” 2000FallonCannes Lions Gold 2000
  • Miller "Pro Wrestlers" (1998) commercial still© MillerMiller “Pro Wrestlers” 1998Fallon McElligottCannes Lions Gold 1998
  • Miller Lite "Arm Control" (1998) commercial still© Miller LiteMiller Lite “Arm Control” 1998Dir. Traktor · Fallon McElligottCannes Lions Gold 1998
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Škoda "Cake" (2007) commercial still© ŠkodaŠkoda “Cake” 2007Dir. Chris Palmer · FallonBritish Arrows Gold 2008
  • Sony Bravia "Paint" (2006) commercial still© Sony BraviaSony Bravia “Paint” 2006Dir. Jonathan Glazer · FallonBritish Arrows Gold 2007
  • BBC "Street Music" (2003) commercial still© BBCBBC “Street Music” 2003Dir. Nick Gordon · FallonBritish Arrows Gold 2003
  • BMW "Beat the Devil" (2002) commercial still© BMWBMW “Beat the Devil” 2002Dir. Tony Scott · FallonClio Awards Gold 2003
  • Bahamas "Lyle" (2007) commercial still© BahamasBahamas “Lyle” 2007FallonCannes Lions Silver 2007
  • Bahamas "Maureen" (2007) commercial still© BahamasBahamas “Maureen” 2007FallonCannes Lions Silver 2007
  • Bahamas "Monte" (2007) commercial still© BahamasBahamas “Monte” 2007FallonCannes Lions Silver 2007
  • United Airlines "Dragon" (2006) commercial still© United AirlinesUnited Airlines “Dragon” 2006Dir. Jamie Caliri · FallonD&AD Graphite Pencil 2006
  • Umbro "Goalposts" (2003) commercial still© UmbroUmbro “Goalposts” 2003Dir. John Hardwick · FallonCannes Lions Silver 2002
  • Miller Brewing Company "Arm" (1999) commercial still© Miller Brewing CompanyMiller Brewing Company “Arm” 1999Dir. Traktor · Fallon McElligottD&AD Graphite Pencil 1999
  • Cadbury Wispa "For the Love of Wispa" (2010) commercial still© Cadbury WispaCadbury Wispa “For the Love of Wispa” 2010FallonIPA Effectiveness Awards Gold 2010
  • Cadbury "A Glass and a Half Full" (2008) commercial still© CadburyCadbury “A Glass and a Half Full” 2008FallonANDY Awards Gold 2008
  • Sony BRAVIA "Play Doh" (2008) commercial still© Sony BRAVIASony BRAVIA “Play Doh” 2008Dir. Frank Budgen · FallonLondon International Awards Gold 2008
  • PBS Promo "Fish" (2002) commercial still© PBS PromoPBS Promo “Fish” 2002Dir. Alfonso Cuarón · FallonEmmy (Outstanding Commercial) 2003
  • EDS "Suki" (2002) commercial still© EDSEDS “Suki” 2002Dir. Craig Gillespie · FallonLondon International Awards Winner 2002

07 · For producers

What producers use Fallon's page for

  1. 01Who Fallon hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind Fallon's 108 commercials, spot by spot.

    Dairy Milk “Gorilla”© Dairy MilkNovartis “Relax Your Tight End”© NovartisSony Walkman “Music Pieces”© Sony WalkmanSony Bravia “Play-Doh”© Sony Bravia
    Benji Weinstein · Traktor · Matias & Mathias
  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    Fallon's work by year, brand and award in one place, and the companies with a similar body of work.

    BBDO© PETABBH© VodafoneOgilvy© DoveWieden+Kennedy© DoorDash
    Similar: BBDO, BBH, Ogilvy

08 · Questions

About Fallon

What commercials has Fallon made?+

108 in the library, 1992–2026, including Dairy Milk “Gorilla”, Novartis “Relax Your Tight End”, Sony Walkman “Music Pieces” and Sony Bravia “Play-Doh”.

Which directors does Fallon work with?+

Benji Weinstein (9), Traktor (3), Matias & Mathias (3), Harold Einstein (3), Arthur Studholme (3) and Rami Hachache (3).

What awards has Fallon's work won?+

38 award-winning spots, including D&AD Black Pencil 2008 for Dairy Milk “Gorilla”, Clio Awards Grand Prix 2026 for Novartis “Relax Your Tight End” and D&AD Yellow Pencil 2008 for Sony Walkman “Music Pieces”.

Who owns Fallon?+

Fallon is part of Publicis Groupe since 2000.

Where is Fallon based?+

Minneapolis, United States, with offices in London, New York, Tokyo.

Who are Fallon's clients?+

In the library: United Airlines (4 commercials, 1998–2006), Sony Bravia (3 commercials, 2006–2008), Bahamas (3 commercials, 2007–2007), Cadbury (4 commercials, 2008–2023), Sony (2 commercials, 2006–2008) and šKoda Uk (2 commercials, 2001–2022).

09 · Discover

Other agencies with similar work

Not connected to Fallon: matched by the ideas, tone and categories of their commercials.