
advertising agency · Minneapolis
Fallon
Fallon is a creative advertising agency that develops culturally relevant campaigns and brand experiences for major global brands, combining strategic thinking, storytelling, entertainment, humor, and distinctive creative concepts. Founded in 1981 by Patrick Fallon, Tom McElligott, Nancy Rice, Fred Senn and Irv Fish in Minneapolis, United States. It is part of Publicis Groupe since 2000. FrameThrower's visual library has 108 Fallon commercials (1992–2026), cut shot by shot, 38 of them award-winning, for clients including United Airlines, Sony Bravia, Bahamas and Cadbury, directed by Traktor, Frank Budgen and Nick Gordon among others.
- 108
- Commercials in our library
- 38
- Award-winning
- 1992–2026
- Active
- 1981
- Founded
- Minneapolis
- Based in
- 3
- Offices
01 · Featured
Fallon's most awarded commercial
© Dairy Milk
© Dairy Milk
© Dairy Milk
© Dairy Milk
© Dairy Milk
© Dairy MilkD&AD Black Pencil 2008
Dairy Milk “Gorilla” 2008
A gorilla sits at a drum kit, looking around with a thoughtful expression, then begins to play the drums in a music studio, with a Cadbury Dairy Milk chocolate bar appearing at the end.
Directed by Juan Cabral · Fallon · Blink
Also watch
United Airlines “Dragon” 2006 →D&AD Graphite Pencil 2006
02 · Directors
Notable directors at Fallon
Who made the work, and how much of it won awards. From the credits on every spot.
© Miller Lite3 award-winningTraktor3 spots · Miller Lite “Arm Control”
© Sony Bravia2 award-winningFrank Budgen2 spots · Sony Bravia “Play-Doh”
© Sony Walkman2 award-winningNick Gordon2 spots · Sony Walkman “Music Pieces”
© Škoda1 award-winningChris Palmer2 spots · Škoda “Cake”
© EDS1 award-winningCraig Gillespie2 spots · EDS “Suki”
© Sony Bravia1 award-winningJonathan Glazer1 spots · Sony Bravia “Paint”
© Sony1 award-winningNicolai Fuglsig1 spots · Sony “Balls”
© Sony1 award-winningSimon Rattigan1 spots · Sony “Foam City”
© Novartis1 award-winningEric Wareheim1 spots · Novartis “Relax Your Tight End”
© PBS Promo1 award-winningAlfonso Cuarón1 spots · PBS Promo “Fish”
© šKoda Uk1 award-winningFrédéric Planchon1 spots · šKoda Uk “Purr & Grrr”
© PBS1 award-winningScott Hicks1 spots · PBS “Puppets”
03 · Clients
Fallon's clients
Every brand in the library, by award-winning work.
- United Airlines1998–2006
4 commercials · 3 award-winning
- Sony Bravia2006–2008
3 commercials · 3 award-winning
- Bahamas2007
3 commercials · 3 award-winning
- Cadbury2008–2023
4 commercials · 2 award-winning
- Sony2006–2008
2 commercials · 2 award-winning
- šKoda Uk2001–2022
2 commercials · 2 award-winning
- Purina Dog Chow1996–1999
2 commercials · 2 award-winning
- Skoda2007–2023
5 commercials · 1 award-winning
- BMW1998–2024
3 commercials · 1 award-winning
- EDS2000–2002
2 commercials · 1 award-winning
- Starbucks2006–2022
2 commercials · 1 award-winning
- PBS2001–2004
2 commercials · 1 award-winning
Also: FOX/Liberty Network, Novartis, PBS Promo, Holiday Inn Express, Miller, BMW Z3, McDonald's Arch Deluxe, Cadbury Wispa, Miller Lite, BBC, Sony Walkman, Umbro
04 · Works with
Who Fallon works with
From the credits: the companies behind the spots, by number of spots.
Production companies Fallon hires
05 · Awards
Fallon's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
9
Cannes Lions
.
7
D&AD
1 top prize
5
British Arrows
.
5
Effie Awards
1 top prize
4
Clio Awards
1 top prize
2
ANDY Awards
.
2
London International Awards
.
1
Epica
.
Top award-winning spots
- D&AD Black Pencil 2008Dairy Milk “Gorilla”
- Clio Awards Grand Prix 2026Novartis “Relax Your Tight End”
- D&AD Yellow Pencil 2008Sony Walkman “Music Pieces”
- D&AD Yellow Pencil 2008Sony Bravia “Play-Doh”
- Cannes Lions Gold 2006Sony “Balls”
- Cannes Lions Gold 2000FOX/Liberty Network “Lawyer”
- Cannes Lions Gold 1998Miller “Pro Wrestlers”
- Cannes Lions Gold 1998Miller Lite “Arm Control”
Company honours
- Ad Age's Agency of the Year (1983)en.wikipedia.org
- Ad Age's Agency of the Year (1995)en.wikipedia.org
- Ad Age's Agency of the Year (1997)en.wikipedia.org
- Ad Age's Comeback Agency of the Year (2015)en.wikipedia.org
- AdWeek Media Plan of the Year awards, including Best in Show (2020)fallon.com
06 · Work
Commercials by Fallon
Our visual library has 108 Fallon commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.
Per year · gold = award-winning
Latest
© NovartisNovartis “Relax Your Tight End” 2026Clio Awards Grand Prix 2026
© WalmartWalmart “The Rise of a Fan - Press Conference” 2026
© BertolliBertolli “Take the Alfredo - Rose” 2026
© BertolliBertolli “Take the Alfredo” 2026
© Sleep NumberSleep Number “If The World Were Like A Sleep Number” 2026Most awarded
© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
© Sony WalkmanSony Walkman “Music Pieces” 2008Dir. Nick Gordon · FallonD&AD Yellow Pencil 2008
© Sony BraviaSony Bravia “Play-Doh” 2007Dir. Frank Budgen · FallonD&AD Yellow Pencil 2008
© SonySony “Balls” 2006Dir. Nicolai Fuglsig · FallonCannes Lions Gold 2006
© FOX/Liberty NetworkFOX/Liberty Network “Lawyer” 2000FallonCannes Lions Gold 2000
© MillerMiller “Pro Wrestlers” 1998Fallon McElligottCannes Lions Gold 1998
© Miller LiteMiller Lite “Arm Control” 1998Dir. Traktor · Fallon McElligottCannes Lions Gold 1998
© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
© ŠkodaŠkoda “Cake” 2007Dir. Chris Palmer · FallonBritish Arrows Gold 2008
© Sony BraviaSony Bravia “Paint” 2006Dir. Jonathan Glazer · FallonBritish Arrows Gold 2007
© BBCBBC “Street Music” 2003Dir. Nick Gordon · FallonBritish Arrows Gold 2003
© BMWBMW “Beat the Devil” 2002Dir. Tony Scott · FallonClio Awards Gold 2003
© BahamasBahamas “Lyle” 2007FallonCannes Lions Silver 2007
© BahamasBahamas “Maureen” 2007FallonCannes Lions Silver 2007
© BahamasBahamas “Monte” 2007FallonCannes Lions Silver 2007
© United AirlinesUnited Airlines “Dragon” 2006Dir. Jamie Caliri · FallonD&AD Graphite Pencil 2006
© UmbroUmbro “Goalposts” 2003Dir. John Hardwick · FallonCannes Lions Silver 2002
© Miller Brewing CompanyMiller Brewing Company “Arm” 1999Dir. Traktor · Fallon McElligottD&AD Graphite Pencil 1999
© Cadbury WispaCadbury Wispa “For the Love of Wispa” 2010FallonIPA Effectiveness Awards Gold 2010
© CadburyCadbury “A Glass and a Half Full” 2008FallonANDY Awards Gold 2008
© Sony BRAVIASony BRAVIA “Play Doh” 2008Dir. Frank Budgen · FallonLondon International Awards Gold 2008
© PBS PromoPBS Promo “Fish” 2002Dir. Alfonso Cuarón · FallonEmmy (Outstanding Commercial) 2003
© EDSEDS “Suki” 2002Dir. Craig Gillespie · FallonLondon International Awards Winner 2002
07 · For producers
What producers use Fallon's page for
01Who Fallon hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Fallon's 108 commercials, spot by spot.
© Dairy Milk
© Novartis
© Sony Walkman
© Sony BraviaBenji Weinstein · Traktor · Matias & Mathias02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Fallon's work by year, brand and award in one place, and the companies with a similar body of work.
© PETA
© Vodafone
© Dove
© DoorDashSimilar: BBDO, BBH, Ogilvy
08 · Questions
About Fallon
What commercials has Fallon made?+
108 in the library, 1992–2026, including Dairy Milk “Gorilla”, Novartis “Relax Your Tight End”, Sony Walkman “Music Pieces” and Sony Bravia “Play-Doh”.
Which directors does Fallon work with?+
Benji Weinstein (9), Traktor (3), Matias & Mathias (3), Harold Einstein (3), Arthur Studholme (3) and Rami Hachache (3).
What awards has Fallon's work won?+
38 award-winning spots, including D&AD Black Pencil 2008 for Dairy Milk “Gorilla”, Clio Awards Grand Prix 2026 for Novartis “Relax Your Tight End” and D&AD Yellow Pencil 2008 for Sony Walkman “Music Pieces”.
Who owns Fallon?+
Fallon is part of Publicis Groupe since 2000.
Where is Fallon based?+
Minneapolis, United States, with offices in London, New York, Tokyo.
Who are Fallon's clients?+
In the library: United Airlines (4 commercials, 1998–2006), Sony Bravia (3 commercials, 2006–2008), Bahamas (3 commercials, 2007–2007), Cadbury (4 commercials, 2008–2023), Sony (2 commercials, 2006–2008) and šKoda Uk (2 commercials, 2001–2022).
09 · Discover
Other agencies with similar work
Not connected to Fallon: matched by the ideas, tone and categories of their commercials.



