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commercial production company · New York City

@radical.media

RadicalMedia is a global, integrated media and communications company and multi-disciplinary studio that develops, creates, and produces content across all forms of media, including commercial campaigns, films, television series, digital platforms, and immersive experiences and events. Founded in 1993 by Jon Kamen and Frank Scherma in New York City, USA. It is independent. FrameThrower's visual library has 166 @radical.media commercials (1996–2026), cut shot by shot, 35 of them award-winning, for clients including Toyota, Nike, Hennessy and GEICO, directed by Derek Cianfrance, Tarsem and Steve Miller among others.

Visit radicalmedia.com
166
Commercials in our library
35
Award-winning
1996–2026
Active
1993
Founded
New York City
Based in
6
Offices

01 · Featured

@radical.media's most awarded commercial

Nike “Freestyle Skateboard” (2002), still© NikeNike “Freestyle Skateboard” (2002), frame 2© NikeNike “Freestyle Skateboard” (2002), frame 3© NikeNike “Freestyle Skateboard” (2002), frame 4© NikeNike “Freestyle Skateboard” (2002), frame 5© Nike

D&AD Yellow Pencil 2002

Nike “Freestyle Skateboard” 2002

This ad showcases various skateboarders performing impressive freestyle tricks in a minimalist studio setting, highlighting their skill and creativity.

Directed by Charles Randolph-Wright · Wieden+Kennedy · @radical.media

Also watch

Video: Nissan South Africa on YouTube

Nissan “GT Academy” 2012 →The One Show Gold 2012

02 · Directors

Notable directors at @radical.media

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

@radical.media's clients

Every brand in the library, by award-winning work.

  • Toyota2004–2024

    4 commercials · 2 award-winning

  • Nike1999–2018

    4 commercials · 2 award-winning

  • Hennessy2019

    2 commercials · 2 award-winning

  • GEICO2017

    2 commercials · 2 award-winning

  • Volkswagen2003–2024

    3 commercials · 1 award-winning

  • Pepsi2002–2024

    2 commercials · 1 award-winning

  • Dick's Sporting Goods2013–2023

    2 commercials · 1 award-winning

  • PepsiCo2003

    1 commercials · 1 award-winning

  • Levi Strauss2010

    1 commercials · 1 award-winning

  • Foundation to Combat Antisemitism2023

    1 commercials · 1 award-winning

  • Jack Daniel's2017

    1 commercials · 1 award-winning

  • Horlicks2004

    1 commercials · 1 award-winning

Also: Con Edison, Heinekin/Dos Equis, Guinness, Toyota Motor, Getty Foundation / Pacific Standard Time, BigPond Broadband, TAC, Old Spice, McDonald's, Coca Cola, Vodafone, Nissan

04 · Works with

Who @radical.media works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

@radical.media's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 7

    The One Show

    .

  • 7

    D&AD

    .

  • 6

    Clio Awards

    .

  • 4

    Cannes Lions

    .

  • 3

    London International Awards

    .

  • 2

    Ciclope

    .

  • 2

    Epica

    .

  • 2

    ANDY Awards

    .

Top award-winning spots

  • D&AD Yellow Pencil 2002Nike “Freestyle Skateboard”
  • D&AD Yellow Pencil 1998Coca Cola “Commentary”
  • The One Show Gold 2012Nissan “GT Academy”
  • The One Show Gold 2011Old Spice “Old Spice NFL”
  • The One Show Gold 2004Fed Ex “Career Maker”
  • Clio Awards Gold 2014Vodafone “Add Power”
  • Clio Awards Gold 2004Toyota “Snakebite”
  • British Arrows Gold 2003McDonald's “Being Six”

06 · Work

Commercials by @radical.media

Our visual library has 166 @radical.media commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2000
2005
2010
2015
2020
2025

Latest

Con Edison “Because This Is New York” (2026)© Con EdisonCon Edison “Because This Is New York” 2026Ciclope Bronze 2026
Ramp “Multiply What's Possible” (2026)© RampRamp “Multiply What's Possible” 2026
Chevrolet “See the USA in Your Chevrolet” (2026)© ChevroletChevrolet “See the USA in Your Chevrolet” 2026
Bayer “When Health Get Ludacris” (2026)© BayerBayer “When Health Get Ludacris” 2026
Turo “How You Get There” (2026)© TuroTuro “How You Get There” 2026

Most awarded

  • Nike "Freestyle Skateboard" (2002) commercial still© NikeNike “Freestyle Skateboard” 2002Dir. Charles Randolph-Wright · Wieden+KennedyD&AD Yellow Pencil 2002
  • Coca Cola "Commentary" (1998) commercial still© Coca ColaCoca Cola “Commentary” 1998Dir. Lenard DorfmanD&AD Yellow Pencil 1998
  • Nissan "GT Academy" (2012) commercial still© NissanNissan “GT Academy” 2012Dir. Jeff Zwart · TBWA\Chiat\DayThe One Show Gold 2012
  • Old Spice "Old Spice NFL" (2011) commercial still© Old SpiceOld Spice “Old Spice NFL” 2011Dir. Steve Miller · @radical.mediaThe One Show Gold 2011
  • Fed Ex "Career Maker" (2004) commercial still© Fed ExFed Ex “Career Maker” 2004Dir. Frank TadaroThe One Show Gold 2004
  • Vodafone "Add Power" (2014) commercial still© VodafoneVodafone “Add Power” 2014Dir. Sebastian StrasserClio Awards Gold 2014
  • Toyota "Snakebite" (2004) commercial still© ToyotaToyota “Snakebite” 2004Dir. Bruce Hunt · Saatchi & Saatchi / SydneyClio Awards Gold 2004
  • McDonald's "Being Six" (2003) commercial still© McDonald'sMcDonald's “Being Six” 2003Dir. Tarsem · Leo BurnettBritish Arrows Gold 2003
  • Hennessy "Major" (2019) commercial still© HennessyHennessy “Major” 2019Dir. Derek Cianfrance · Droga5Cannes Lions Silver 2018
  • Dick's Sporting Goods "Every Pitch" (2013) commercial still© Dick's Sporting GoodsDick's Sporting Goods “Every Pitch” 2013Dir. Derek Cianfrance · AnomalyD&AD Graphite Pencil 2014
  • Geico "Marco Polo" (2017) commercial still© GeicoGeico “Marco Polo” 2017Dir. Steve MillerThe One Show Silver 2017
  • Nike "Los Toros" (1999) commercial still© NikeNike “Los Toros” 1999Dir. Ralf Schmerberg · Wieden+KennedyThe One Show Silver 1999
  • Toyota Motor "Thin Ice" (2019) commercial still© Toyota MotorToyota Motor “Thin Ice” 2019Dir. Tarsem · Saatchi & Saatchi - USAClio Awards Silver 2019
  • Pepsi "Foosball" (2002) commercial still© PepsiPepsi “Foosball” 2002Dir. Tarsem · BBDOClio Awards Silver 2002
  • Toyota "Upstream" (2021) commercial still© ToyotaToyota “Upstream” 2021Dir. Tarsem · Saatchi & SaatchiCiclope Gold 2021
  • Volkswagen "Basketball" (2007) commercial still© VolkswagenVolkswagen “Basketball” 2007Dir. Sebastian StrasserADC Europe Gold 2007
  • BigPond Broadband "Education" (2006) commercial still© BigPond BroadbandBigPond Broadband “Education” 2006Dir. Vikki Blanche · Belgiovane Williams MackayLondon International Awards Winner 2006
  • TAC "Reconstruction" (2006) commercial still© TACTAC “Reconstruction” 2006Dir. Bruce Hunt · Grey AdvertisingLondon International Awards Winner 2006
  • Visa Asia Pacific "Dining Out" (2002) commercial still© Visa Asia PacificVisa Asia Pacific “Dining Out” 2002Dir. Bruce Hunt · BBDO//Guerrero OrtegaLondon International Awards Winner 2002
  • Jack Daniel's "Our Town" (2017) commercial still© Jack Daniel'sJack Daniel's “Our Town” 2017Dir. Steve Miller · Arnold WorldwideEpica Silver 2017
  • Getty Foundation / Pacific Standard Time "Ice Cube Celebrates the Eames" (2012) commercial still© Getty Foundation / Pacific Standard TimeGetty Foundation / Pacific Standard Time “Ice Cube Celebrates the Eames” 2012Dir. Dave Meyers · TBWA\Chiat\DayD&AD Wood Pencil 2012
  • Levi Strauss & Co. "Legacy" (2012) commercial still© Levi Strauss & Co.Levi Strauss & Co. “Legacy” 2012Dir. Ralf Schmerberg · Wieden+KennedyCannes Lions Bronze 2012
  • Levi Strauss "O Pioneers" (2010) commercial still© Levi StraussLevi Strauss “O Pioneers” 2010Wieden+KennedyCannes Lions Bronze 2010
  • PepsiCo "Elephant Tower" (2003) commercial still© PepsiCoPepsiCo “Elephant Tower” 2003Dir. Tarsem Singh · CLMCannes Lions Bronze 2003

07 · For producers

What producers use @radical.media's page for

  1. 01Who directs for @radical.media

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind @radical.media's 166 commercials, with the agencies and awards.

    Nike “Freestyle Skateboard”© NikeCoca Cola “Commentary”© Coca ColaNissan “GT Academy”© NissanOld Spice “Old Spice NFL”© Old Spice
    Dave Meyers · Derek Cianfrance · Tarsem
  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    @radical.media's work by year, brand and award in one place, and the companies with a similar body of work.

    MJZ© Old SpiceBiscuit Filmworks© AnthropicSmuggler© VanishStink© Ubisoft
    Similar: MJZ, Biscuit Filmworks, Smuggler

08 · Questions

About @radical.media

What commercials has @radical.media made?+

166 in the library, 1996–2026, including Nike “Freestyle Skateboard”, Coca Cola “Commentary”, Nissan “GT Academy” and Old Spice “Old Spice NFL”.

Which agencies has @radical.media worked with?+

Wieden+Kennedy (17), BBDO (7), Droga5 (4), TBWA\Chiat\Day (4) and Anomaly (4).

Which directors are behind @radical.media's commercials?+

Dave Meyers (28), Derek Cianfrance (13), Tarsem (12), Steve Miller (9), Errol Morris (9) and Steve Miller (Director) (8).

What awards has @radical.media's work won?+

35 award-winning spots, including D&AD Yellow Pencil 2002 for Nike “Freestyle Skateboard”, D&AD Yellow Pencil 1998 for Coca Cola “Commentary” and The One Show Gold 2012 for Nissan “GT Academy”.

Who owns @radical.media?+

@radical.media is independent.

Where is @radical.media based?+

New York City, USA, with offices in New York, Los Angeles, London, Berlin, Shanghai, Sydney.

Who are @radical.media's clients?+

In the library: Toyota (4 commercials, 2004–2024), Nike (4 commercials, 1999–2018), Hennessy (2 commercials, 2019–2019), GEICO (2 commercials, 2017–2017), Volkswagen (3 commercials, 2003–2024) and Pepsi (2 commercials, 2002–2024).

09 · Discover

Other production companies with similar work

Not connected to @radical.media: matched by the ideas, tone and categories of their commercials.