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Nissan “GT Academy” 2012

Nissan “GT Academy” (2012) is a Nissan commercial directed by Jeff Zwart for TBWA\Chiat\Day, produced by @radical.media. It won 2 awards, including One Show 2012 Gold Pencil — Branded Entertainment and D&AD 2012 Wood Pencil — TV & Cinema Advertising / Long Form Branded Content.

This ad promotes the Nissan GT Academy, a competition where gamers can become real race car drivers, highlighting the journey from virtual racing to professional motorsport.

Video: Nissan South Africa on YouTube

Shot by shot

  1. A dynamic, abstract shot features metallic, reflective letters forming "GT" with bright blue light beams and sparks, creating a high-energy visual.© Nissan0:07
  2. Three white Nissan race cars drive on a track at sunset, with a building and grandstands visible in the background.© Nissan0:16
  3. A line of male contestants in racing gear are crouched at the starting line next to Nissan sports cars on a race track under a cloudy sky.© Nissan0:18
  4. Three male race car drivers in black suits celebrate on a podium, spraying champagne, with Nissan and GT Academy logos in the background.© Nissan0:23
  5. A driver's gloved hand shifts gears inside a red sports car, speeding around a race track on a bright day.© Nissan0:25
  6. A black and red Nissan race car with "100" on the side drives out of a garage at a race track, with people watching.© Nissan0:30
  7. A black Nissan sports car with "Nissan GT Academy" branding on its side and hood races on a track, with a red car visible in the background.© Nissan0:39
  8. A black and red Nissan race car with the number 63 on its side speeds around a track on a cloudy day.© Nissan0:45
  9. Two male race car drivers, wearing yellow caps and flower leis, celebrate on a podium with a red and white flag, against a checkered "24H" backdrop.© Nissan0:46
  10. Three race cars speed around a track, with one red and black car prominently displaying "CHAMPIONS" on its rear.© Nissan0:51
  11. A person's hands grip a racing wheel, playing a car racing video game on multiple screens in a dark room.© Nissan0:58
  12. Two race cars, one white and one black, speed around a sharp turn on a race track during a bright day.© Nissan1:04

Stills © Nissan. Made by TBWA\Chiat\Day, @radical.media and Jeff Zwart.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Gamers become real race car drivers, bridging virtual and reality.

Tagline: “IT'S NOT A GAME ANYMORE!”

rags to richesunderdog storytransformationdream fulfillmentcompetitionhero's journey

The cut

Length
77 s
Shots
55
Average shot
1.4 s

What creatives use Nissan “GT Academy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nissan “GT Academy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A dynamic, abstract shot features metallic, reflective letters forming "GT" with bright blue light beams and sparks, creating a high-energy visual.© NissanThree white Nissan race cars drive on a track at sunset, with a building and grandstands visible in the background.© NissanA line of male contestants in racing gear are crouched at the starting line next to Nissan sports cars on a race track under a cloudy sky.© NissanThree male race car drivers in black suits celebrate on a podium, spraying champagne, with Nissan and GT Academy logos in the background.© Nissan
    Frames from Nissan “GT Academy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nissan “GT Academy” in order, with its length, framing and what happens in it.

    A dynamic, abstract shot features metallic, reflective letters forming "GT" with bright blue light beams and sparks, creating a high-energy visual.© NissanThree white Nissan race cars drive on a track at sunset, with a building and grandstands visible in the background.© NissanA line of male contestants in racing gear are crouched at the starting line next to Nissan sports cars on a race track under a cloudy sky.© NissanThree male race car drivers in black suits celebrate on a podium, spraying champagne, with Nissan and GT Academy logos in the background.© NissanA driver's gloved hand shifts gears inside a red sports car, speeding around a race track on a bright day.© NissanA black and red Nissan race car with "100" on the side drives out of a garage at a race track, with people watching.© Nissan
    Length: 77 s · Shots: 55 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a rags to riches

    Before you present an idea, you need to know who has done it, and how.

    Nissan “GT Academy” is built on a rags to riches. Search the library by idea to see every spot that uses it.

    KFC “Obsession”© KFCNike “ONE OF A'KIND | A'JA WILSON”© NikeRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh SeasonSIMI Winery “Goodness from Grit”© SIMI Winery
    KFC · Nike · Riyadh Season · SIMI Winery

More from TBWA\Chiat\Day

Award-winning auto commercials

Questions

Who directed the Nissan “GT Academy” commercial?

Jeff Zwart directed it, produced by @radical.media, for the agency TBWA\Chiat\Day.

Which agency made Nissan “GT Academy”?

TBWA\Chiat\Day created it for Nissan (2012).

What awards did Nissan “GT Academy” win?

2 awards, including One Show 2012 Gold Pencil — Branded Entertainment and D&AD 2012 Wood Pencil — TV & Cinema Advertising / Long Form Branded Content.

What is the tagline of Nissan “GT Academy”?

“IT'S NOT A GAME ANYMORE!”

Sources for the credits and awards

oneclub.orgdandad.org