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Con Edison “Because This Is New York” 2026

Con Edison “Because This Is New York” (2026) is a Con Edison commercial directed by Derek Cianfrance for Code and Theory, produced by @radical.media. It won one award: Ciclope 2026 Bronze Craft Sound & Music – Sound Design.

This ad showcases the vibrant and diverse life of New Yorkers, highlighting how Con Edison's reliable energy powers their everyday activities and the city's iconic infrastructure.

Video: ConEdisonNY on YouTube

Shot by shot

  1. A man in a beige shirt and black cap walks through a convenience store aisle, with the Con Edison logo overlaid on the screen.© Con Edison0:00
  2. An older man in a camouflage hat and patterned sweater casts a fishing rod into a river from a park path in New York City.© Con Edison0:03
  3. A person's hand inserts a blue credit card into a payment terminal, displaying "CREDIT Sale" and "$1.04" on its screen.© Con Edison0:06
  4. A tall, modern skyscraper with many windows, some lit up, stands against a light blue sky, showcasing urban architecture.© Con Edison0:08
  5. A group of chefs in black uniforms work in a busy, brightly lit commercial kitchen, seen through a doorway.© Con Edison0:10
  6. A person's hands, wearing a white shirt and a watch, type on a computer keyboard in a dimly lit room.© Con Edison0:12
  7. A young woman with pink-streaked hair and braces smiles at the camera, wearing a yellow top and white sleeves, in an interior setting.© Con Edison0:14
  8. A young Black boy plays Jenga with his family at a kitchen table, and the tower collapses.© Con Edison0:17
  9. A brightly lit carousel spins at night, with blurred figures of people visible among the horses, creating a dynamic and festive scene.© Con Edison0:19
  10. A determined female boxer, sweating and wearing pink gloves, looks directly at the camera in a boxing ring.© Con Edison0:20
  11. A person's hand plugs a black cord into a wall outlet on a blue wall in an interior setting.© Con Edison0:22
  12. A young woman with curly red hair and freckles speaks directly to the camera in a grocery store aisle.© Con Edison0:24

Stills © Con Edison. Made by Code and Theory, @radical.media and Derek Cianfrance.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

New York's energy is consistent, powering diverse lives.

Tagline: “Because this is New York.”

slice of life montagediverse castcity as charactereveryday heroesfast-paced editingproduct as enabler

The cut

Length
30 s
Shots
40
Average shot
0.8 s

What creatives use Con Edison “Because This Is New York” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Con Edison “Because This Is New York”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An older man in a camouflage hat and patterned sweater casts a fishing rod into a river from a park path in New York City.© Con EdisonA person's hand inserts a blue credit card into a payment terminal, displaying "CREDIT Sale" and "$1.04" on its screen.© Con EdisonA tall, modern skyscraper with many windows, some lit up, stands against a light blue sky, showcasing urban architecture.© Con EdisonA group of chefs in black uniforms work in a busy, brightly lit commercial kitchen, seen through a doorway.© Con Edison
    Frames from Con Edison “Because This Is New York”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Con Edison “Because This Is New York” in order, with its length, framing and what happens in it.

    An older man in a camouflage hat and patterned sweater casts a fishing rod into a river from a park path in New York City.© Con EdisonA person's hand inserts a blue credit card into a payment terminal, displaying "CREDIT Sale" and "$1.04" on its screen.© Con EdisonA tall, modern skyscraper with many windows, some lit up, stands against a light blue sky, showcasing urban architecture.© Con EdisonA group of chefs in black uniforms work in a busy, brightly lit commercial kitchen, seen through a doorway.© Con EdisonA person's hands, wearing a white shirt and a watch, type on a computer keyboard in a dimly lit room.© Con EdisonA young woman with pink-streaked hair and braces smiles at the camera, wearing a yellow top and white sleeves, in an interior setting.© Con Edison
    Length: 30 s · Shots: 40 · Average shot: 0.8 s

  3. 03Ad ideas: every spot built on a slice of life montage

    Before you present an idea, you need to know who has done it, and how.

    Con Edison “Because This Is New York” is built on a slice of life montage. Search the library by idea to see every spot that uses it.

    Scotiabank “What Do You Make”© ScotiabankFinish “Dishes”© FinishThe Guardian “Own The Weekend”© The GuardianRenault “R5: Roland Garros”© Renault
    Scotiabank · Finish · The Guardian · Renault

More commercials by Derek Cianfrance

  • Pfizer "Science Will Win" (2021) commercial still© PfizerPfizer “Science Will Win” 2021Dir. Derek Cianfrance · GreyEffie Awards Gold 2021
  • Nike Golf "Chase" (2016) commercial still© Nike GolfNike Golf “Chase” 2016Dir. Derek CianfranceDGA Awards 2016
  • Powerade "Doubts" (2016) commercial still© PoweradePowerade “Doubts” 2016Dir. Derek CianfranceDGA Awards 2016
  • Squarespace "Manifesto" (2016) commercial still© SquarespaceSquarespace “Manifesto” 2016Dir. Derek CianfranceDGA Awards 2016
  • Hennessy "Major" (2019) commercial still© HennessyHennessy “Major” 2019Dir. Derek Cianfrance · Droga5Cannes Lions Silver 2018
  • Nike "Enjoy The Chase" (2017) commercial still© NikeNike “Enjoy The Chase” 2017Dir. Derek Cianfrance · Wieden+KennedyClio Awards Silver 2017

More from Code and Theory

  • Amazon "Business - Delivery" (2026) commercial still© AmazonAmazon “Business - Delivery” 2026Dir. Jason Cook · Code and Theory

Award-winning other commercials

Questions

Who directed the Con Edison “Because This Is New York” commercial?

Derek Cianfrance directed it, produced by @radical.media, for the agency Code and Theory.

Which agency made Con Edison “Because This Is New York”?

Code and Theory created it for Con Edison (2026).

What awards did Con Edison “Because This Is New York” win?

1 awards, including Ciclope 2026 Bronze Craft Sound & Music – Sound Design.

What is the tagline of Con Edison “Because This Is New York”?

“Because this is New York.”

Sources for the credits and awards

awards.ciclopefestival.com