framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Nike Golf “Chase” 2016

Nike Golf “Chase” (2016) is a Nike Golf commercial directed by Derek Cianfrance. It won 2 awards, including Clio Sports 2016 Silver — Film / Commercials (Between 31 to 60 Seconds) and DGA 2016 commercials — winner (Derek Cianfrance).

A golfer practices his swing at a driving range, showcasing the dedication and effort involved in the sport, culminating in a call to "Enjoy the Chase."

Video: NikeGolfJapan on YouTube

Frames

  1. A male golfer in a black polo shirt and cap practices his swing at a driving range on a sunny day.© Nike Golf0:00
  2. Nike Golf “Chase”, shot 1© Nike Golf0:01
  3. Nike Golf “Chase”, shot 1© Nike Golf0:03
  4. Nike Golf “Chase”, shot 1© Nike Golf0:05
  5. Nike Golf “Chase”, shot 1© Nike Golf0:06
  6. Nike Golf “Chase”, shot 1© Nike Golf0:08
  7. A man with a beard and a cap drives a utility vehicle across a golf course, with text overlayed on the screen.© Nike Golf0:11

Stills © Nike Golf. Made by Derek Cianfrance.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the relentless practice and the joy of the pursuit in golf.

Tagline: “ENJOY THE CHASE”

athletic prowessdedication to craftslow motion actionproduct in actionaspirational message

The cut

Length
15 s
One take
12 s in a single shot

What creatives use Nike Golf “Chase” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike Golf “Chase”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male golfer in a black polo shirt and cap practices his swing at a driving range on a sunny day.© Nike GolfNike Golf “Chase”, 0:01© Nike GolfNike Golf “Chase”, 0:03© Nike GolfNike Golf “Chase”, 0:05© Nike Golf
    Frames from Nike Golf “Chase”

  2. 02How a one-take commercial is built

    12 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A male golfer in a black polo shirt and cap practices his swing at a driving range on a sunny day.© Nike GolfNike Golf “Chase”, 0:01© Nike GolfNike Golf “Chase”, 0:03© Nike GolfNike Golf “Chase”, 0:05© Nike GolfNike Golf “Chase”, 0:06© Nike GolfNike Golf “Chase”, 0:08© Nike Golf
    Length: 15 s · One take: 12 s in a single shot

  3. 03Ad ideas: every spot built on a athletic prowess

    Before you present an idea, you need to know who has done it, and how.

    Nike Golf “Chase” is built on a athletic prowess. Search the library by idea to see every spot that uses it.

    BBC “Trails Will Blaze”© BBCadidas “Heart of the City”© adidasGymnastics Canada “From Here We Soar”© Gymnastics CanadaJoburg Ballet “Breaking Ballet”© Joburg Ballet
    BBC · adidas · Gymnastics Canada · Joburg Ballet

More commercials by Derek Cianfrance

Award-winning sport commercials

Questions

Who directed the Nike Golf “Chase” commercial?

Derek Cianfrance directed it.

What awards did Nike Golf “Chase” win?

2 awards, including Clio Sports 2016 Silver — Film / Commercials (Between 31 to 60 Seconds) and DGA 2016 commercials — winner (Derek Cianfrance).

What is the tagline of Nike Golf “Chase”?

“ENJOY THE CHASE”

Sources for the credits and awards

en.wikipedia.orgclios.com