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Dick's Sporting Goods “Every Pitch” 2013

Dick's Sporting Goods “Every Pitch” (2013) is a Dick's Sporting Goods commercial directed by Derek Cianfrance for Anomaly, produced by @radical.media. It won 3 awards, including AICP Show 2013 Honoree Cinematography, D&AD 2014 Graphite Pencil — Film Advertising Crafts / Cinematography for Film Advertising and Adweek Best Ads of 2013 #5.

This ad captures the intense, high-stakes moments of a baseball game, highlighting the dedication and focus of players in every pitch, inning, and game.

Video: Anomaly on Vimeo

Shot by shot

  1. A black screen with no visible subjects or objects, indicating the beginning of a commercial or scene transition.© Dick's Sporting Goods0:00
  2. A baseball player in a red helmet and gray jersey with number 42 bats, then runs to first base, then stands on first base, on a baseball field at night.© Dick's Sporting Goods0:00
  3. A male baseball player in a white uniform stands on a baseball field, looking towards the left side of the frame as the shot fades to black.© Dick's Sporting Goods0:17
  4. A baseball player in a white uniform and cap runs across a dimly lit baseball field, emerging from the darkness into a spotlight.© Dick's Sporting Goods0:18
  5. A baseball player in a white uniform and black cap stands on a baseball field at night, then slides into a base, and then stands up again.© Dick's Sporting Goods0:18
  6. A baseball pitcher in a white uniform with the number 9 on his back throws a pitch from the mound in a stadium at night.© Dick's Sporting Goods0:40
  7. A baseball player in a white jersey with the number 9 on the back stands on a field, looking towards a blurred crowd in a stadium at night.© Dick's Sporting Goods0:44
  8. A male baseball player in a white jersey with number 9 and a dark blue cap turns to face the camera on a baseball field at night.© Dick's Sporting Goods0:45
  9. A male baseball player in a navy blue cap and white jersey looks intently at the camera, holding a Rawlings glove in his left hand.© Dick's Sporting Goods0:51
  10. A young male baseball player in a navy blue cap and white jersey looks intently at the camera, holding a baseball glove.© Dick's Sporting Goods0:52
  11. White text appears and changes on a black background, eventually revealing the Dick's Sporting Goods logo and tagline.© Dick's Sporting Goods0:55
  12. The Dick's Sporting Goods logo, a green rectangle with white text, is centered on a dark background with a tagline above it.© Dick's Sporting Goods0:59

Stills © Dick's Sporting Goods. Made by Anomaly, @radical.media and Derek Cianfrance.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Focus on the intensity of every moment in baseball.

Tagline: “EVERY SEASON STARTS AT DICK'S SPORTING GOODS”

slow motion actionintense focusdramatic lightingteamworksportsmanshipclutch moments

The cut

Length
61 s
Shots
12
Average shot
5.0 s

What creatives use Dick's Sporting Goods “Every Pitch” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Dick's Sporting Goods “Every Pitch”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A baseball player in a red helmet and gray jersey with number 42 bats, then runs to first base, then stands on first base, on a baseball field at night.© Dick's Sporting GoodsA male baseball player in a white uniform stands on a baseball field, looking towards the left side of the frame as the shot fades to black.© Dick's Sporting GoodsA baseball player in a white uniform and cap runs across a dimly lit baseball field, emerging from the darkness into a spotlight.© Dick's Sporting GoodsA baseball player in a white uniform and black cap stands on a baseball field at night, then slides into a base, and then stands up again.© Dick's Sporting Goods
    Frames from Dick's Sporting Goods “Every Pitch”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Dick's Sporting Goods “Every Pitch” in order, with its length, framing and what happens in it.

    A baseball player in a red helmet and gray jersey with number 42 bats, then runs to first base, then stands on first base, on a baseball field at night.© Dick's Sporting GoodsA male baseball player in a white uniform stands on a baseball field, looking towards the left side of the frame as the shot fades to black.© Dick's Sporting GoodsA baseball player in a white uniform and cap runs across a dimly lit baseball field, emerging from the darkness into a spotlight.© Dick's Sporting GoodsA baseball player in a white uniform and black cap stands on a baseball field at night, then slides into a base, and then stands up again.© Dick's Sporting GoodsA baseball pitcher in a white uniform with the number 9 on his back throws a pitch from the mound in a stadium at night.© Dick's Sporting GoodsA baseball player in a white jersey with the number 9 on the back stands on a field, looking towards a blurred crowd in a stadium at night.© Dick's Sporting Goods
    Length: 61 s · Shots: 12 · Average shot: 5.0 s

  3. 03Ad ideas: every spot built on a slow motion action

    Before you present an idea, you need to know who has done it, and how.

    Dick's Sporting Goods “Every Pitch” is built on a slow motion action. Search the library by idea to see every spot that uses it.

    Cupra “Red Thread”© CupraFootJoy “Innovation is a Force”© FootJoyNike Golf “Chase”© Nike GolfMoto 360 “Golf”© Moto 360
    Cupra · FootJoy · Nike Golf · Moto 360

More commercials by Derek Cianfrance

  • Pfizer "Science Will Win" (2021) commercial still© PfizerPfizer “Science Will Win” 2021Dir. Derek Cianfrance · GreyEffie Awards Gold 2021
  • Nike Golf "Chase" (2016) commercial still© Nike GolfNike Golf “Chase” 2016Dir. Derek CianfranceDGA Awards 2016
  • Powerade "Doubts" (2016) commercial still© PoweradePowerade “Doubts” 2016Dir. Derek CianfranceDGA Awards 2016
  • Squarespace "Manifesto" (2016) commercial still© SquarespaceSquarespace “Manifesto” 2016Dir. Derek CianfranceDGA Awards 2016
  • Hennessy "Major" (2019) commercial still© HennessyHennessy “Major” 2019Dir. Derek Cianfrance · Droga5Cannes Lions Silver 2018
  • Nike "Enjoy The Chase" (2017) commercial still© NikeNike “Enjoy The Chase” 2017Dir. Derek Cianfrance · Wieden+KennedyClio Awards Silver 2017

More from Anomaly

  • DICK'S Sporting Goods "DICK'S Sporting Goods: The Table" (2019) commercial still© DICK'S Sporting GoodsDICK'S Sporting Goods “DICK'S Sporting Goods: The Table” 2019AnomalyClio Awards Grand Prix 2019
  • Grubhub "The Feest" (2026) commercial still© GrubhubGrubhub “The Feest” 2026Dir. Yorgos Lanthimos · Anomalyshots Awards Gold 2026
  • Hoka "Murmuration" (2023) commercial still© HokaHoka “Murmuration” 2023Dir. Leigh Powis · AnomalyClio Awards Gold 2023
  • Diet Coke "Drink What Your Mama Gave Ya" (2021) commercial still© Diet CokeDiet Coke “Drink What Your Mama Gave Ya” 2021Dir. Los Perez · Anomalyshots Awards Gold 2021
  • Crown Royal Apple Whiskey "Crown Royal Apple" (2020) commercial still© Crown Royal Apple WhiskeyCrown Royal Apple Whiskey “Crown Royal Apple” 2020Dir. Golden Wolf · AnomalyAICP Awards Winner 2020
  • Rimowa "Adwoa" (2019) commercial still© RimowaRimowa “Adwoa” 2019Dir. Jonas Lindstroem · AnomalyBritish Arrows Gold 2019

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Dick's Sporting Goods “Every Pitch” commercial?

Derek Cianfrance directed it, produced by @radical.media, for the agency Anomaly.

Which agency made Dick's Sporting Goods “Every Pitch”?

Anomaly created it for Dick's Sporting Goods (2013).

What awards did Dick's Sporting Goods “Every Pitch” win?

3 awards, including AICP Show 2013 Honoree Cinematography, D&AD 2014 Graphite Pencil — Film Advertising Crafts / Cinematography for Film Advertising and Adweek Best Ads of 2013 #5.

What is the tagline of Dick's Sporting Goods “Every Pitch”?

“EVERY SEASON STARTS AT DICK'S SPORTING GOODS”