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commercial director

Simon Ratigan

Simon Ratigan is a commercial director. FrameThrower's visual library has 40 of their commercials (2014–2026), cut shot by shot, 7 of them award-winning. The work includes spots for Amazon, British Heart Foundation, Eurostar and TfL, produced most often by HLA and Rogue Films, for agencies including AMV BBDO, VML and VCCP.

40
Commercials in our library
7
Award-winning
2014–2026
Active

01 · Featured

Simon Ratigan's most awarded commercial

British Army “Boots” (2014), still© British ArmyBritish Army “Boots” (2014), frame 2© British ArmyBritish Army “Boots” (2014), frame 3© British ArmyBritish Army “Boots” (2014), frame 4© British ArmyBritish Army “Boots” (2014), frame 5© British ArmyBritish Army “Boots” (2014), frame 6© British Army

British Arrows Gold 2014

British Army “Boots” 2014

A pair of combat boots transforms a civilian into a soldier, showcasing the diverse and challenging experiences of British Army life.

Directed by Simon Ratigan · J. Walter Thompson · HLA

Also watch

Video: The Guardian on YouTube

The Guardian “Own The Weekend” 2015 →Creative Circle Gold 2015

02 · Brands

Brands Simon Ratigan has made commercials for

Every brand in the library, by award-winning work.

  • Amazon2017

    2 commercials · 2 award-winning

  • Eurostar2014

    2 commercials · 1 award-winning

  • The Guardian2015

    1 commercials · 1 award-winning

  • British Army2014

    1 commercials · 1 award-winning

  • National Trust2026

    1 commercials · 1 award-winning

  • Save the Children2017

    1 commercials · 1 award-winning

  • British Heart Foundation2018

    2 commercials

  • TfL2022–2023

    2 commercials

  • Specsavers2015–2023

    2 commercials

  • British Gas2020

    2 commercials

  • SuperValu2025

    2 commercials

  • Virgin Holidays2016

    1 commercials

Also: McDonald’s, Transpennine Express, TUI, NSPCC, Proctor & Gamble, Smart Energy, Canon, Facebook Portal, City, Waitrose, Army, Albertsons Companies

03 · Works with

Who Simon Ratigan works with

From the credits: the companies behind the spots, by number of spots.

Production companies Simon Ratigan works with

04 · Awards

Simon Ratigan's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 4

    British Arrows

    .

  • 1

    Epica

    .

  • 1

    Creative Circle

    .

  • 1

    D&AD

    .

Top award-winning spots

05 · Work

Commercials by Simon Ratigan

Our visual library has 40 Simon Ratigan commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2020
2025

Latest

National Trust “An Ode To Leaving” (2026)© National TrustNational Trust “An Ode To Leaving” 2026British Arrows Bronze 2026
SuperValu “The Difference Is Real Wine” (2025)© SuperValuSuperValu “The Difference Is Real Wine” 2025
SuperValu “The Difference Is Real Bread” (2025)© SuperValuSuperValu “The Difference Is Real Bread” 2025
Short “We Are All Artists” (2025)© ShortShort “We Are All Artists” 2025
Albertsons Companies “Perfecting the Art of Fresh” (2024)© Albertsons CompaniesAlbertsons Companies “Perfecting the Art of Fresh” 2024

Most awarded

  • British Army "Boots" (2014) commercial still© British ArmyBritish Army “Boots” 2014Dir. Simon Ratigan · J. Walter ThompsonBritish Arrows Gold 2014
  • Eurostar "Stories Are Waiting In Paris" (2014) commercial still© EurostarEurostar “Stories Are Waiting In Paris” 2014Dir. Simon Ratigan · AMV BBDOBritish Arrows Silver 2014
  • The Guardian "Own The Weekend" (2015) commercial still© The GuardianThe Guardian “Own The Weekend” 2015Dir. Simon Ratigan · BBHCreative Circle Gold 2015
  • Amazon "Different But The Same" (2017) commercial still© AmazonAmazon “Different But The Same” 2017Dir. Simon Ratigan · JointEpica Silver 2017
  • Save the Children "Every Last Child" (2017) commercial still© Save the ChildrenSave the Children “Every Last Child” 2017Dir. Simon Ratigan · adam&eve\TBWAD&AD Wood Pencil 2017
  • National Trust "An Ode To Leaving" (2026) commercial still© National TrustNational Trust “An Ode To Leaving” 2026Dir. Simon Ratigan · Don't PanicBritish Arrows Bronze 2026
  • Amazon "Vicar and Imam" (2017) commercial still© AmazonAmazon “Vicar and Imam” 2017Dir. Simon Ratigan · JointBritish Arrows Bronze 2017
  • SuperValu "The Difference Is Real Wine" (2025) commercial still© SuperValuSuperValu “The Difference Is Real Wine” 2025Dir. Simon Ratigan · Boys + Girls
  • SuperValu "The Difference Is Real Bread" (2025) commercial still© SuperValuSuperValu “The Difference Is Real Bread” 2025Dir. Simon Ratigan · Boys + Girls
  • Short "We Are All Artists" (2025) commercial still© ShortShort “We Are All Artists” 2025Dir. Simon Ratigan
  • Albertsons Companies "Perfecting the Art of Fresh" (2024) commercial still© Albertsons CompaniesAlbertsons Companies “Perfecting the Art of Fresh” 2024Dir. Simon Ratigan · Anomaly
  • Canon "Pixma - For the Stuff of Life" (2023) commercial still© CanonCanon “Pixma - For the Stuff of Life” 2023Dir. Simon Ratigan · VCCP
  • TFL "Journeys with TFL just keep getting brighter" (2023) commercial still© TFLTFL “Journeys with TFL just keep getting brighter” 2023Dir. Simon Ratigan · VCCP
  • City "Fibre - Snail No More" (2023) commercial still© CityCity “Fibre - Snail No More” 2023Dir. Simon Ratigan · New Commercial Arts
  • Specsavers "The Joy of Ordinary Sounds" (2023) commercial still© SpecsaversSpecsavers “The Joy of Ordinary Sounds” 2023Dir. Simon Ratigan · Specsavers
  • TfL "Welcome Back" (2022) commercial still© TfLTfL “Welcome Back” 2022Dir. Simon Ratigan · VCCP
  • Enterprise "Back Together Again" (2022) commercial still© EnterpriseEnterprise “Back Together Again” 2022Dir. Simon Ratigan · The Corner
  • Facebook Portal "Facebook Portal - Manifesto" (2021) commercial still© Facebook PortalFacebook Portal “Facebook Portal - Manifesto” 2021Dir. Simon Ratigan · AMV BBDO
  • British Gas "Bathroom" (2020) commercial still© British GasBritish Gas “Bathroom” 2020Dir. Simon Ratigan · Nucleus
  • British Gas "In A Day" (2020) commercial still© British GasBritish Gas “In A Day” 2020Dir. Simon Ratigan · Nucleus
  • The Hive "The&Partnership - Hive" (2020) commercial still© The HiveThe Hive “The&Partnership - Hive” 2020Dir. Simon Ratigan · Nucleus
  • NHS England "NHS 'Hidden Army" (2019) commercial still© NHS EnglandNHS England “NHS 'Hidden Army” 2019Dir. Simon Ratigan · MullenLowe
  • McDonald’s "McDonalds 'Mornings" (2018) commercial still© McDonald’sMcDonald’s “McDonalds 'Mornings” 2018Dir. Simon Ratigan · Leo Burnett
  • Transpennine Express "TPE 'Passengers" (2018) commercial still© Transpennine ExpressTranspennine Express “TPE 'Passengers” 2018Dir. Simon Ratigan · WCRS

06 · For producers

What producers use Simon Ratigan's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Simon Ratigan's work and find directors with a similar style, each with every spot, agency, production company and award.

    Billy Boyd Cape© Alzheimer’s SocietyTom Tagholm© Channel 4Nico Beyer© VolkswagenDermot Malone© Iarnród Éireann
    Similar to Simon Ratigan: Billy Boyd Cape, Tom Tagholm, Nico Beyer

  2. 02Simon Ratigan's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 40 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    British Army “Boots”© British ArmyEurostar “Stories Are Waiting In Paris”© EurostarThe Guardian “Own The Weekend”© The GuardianAmazon “Different But The Same”© Amazon
    40 commercials, 7 award-winning

07 · Questions

About Simon Ratigan

What commercials has Simon Ratigan directed?+

40 in the library, 2014–2026, including British Army “Boots”, Eurostar “Stories Are Waiting In Paris”, The Guardian “Own The Weekend” and Amazon “Different But The Same”.

Which production company does Simon Ratigan work with?+

Most often HLA (29 spots), also Rogue Films, Chelsea Pictures and Vanessa Hunt.

Which agencies has Simon Ratigan worked with?+

AMV BBDO (4), VML (3), VCCP (3), Nucleus (3) and Joint (2).

What awards has Simon Ratigan's work won?+

7 award-winning spots, including British Arrows Gold 2014 for British Army “Boots”, British Arrows Silver 2014 for Eurostar “Stories Are Waiting In Paris” and Creative Circle Gold 2015 for The Guardian “Own The Weekend”.

Which directors have a similar style to Simon Ratigan?+

Billy Boyd Cape, Tom Tagholm, Nico Beyer, Dermot Malone and Sara Dunlop, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Simon Ratigan: matched by the ideas, tone and categories of their commercials.