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The Guardian “Own The Weekend” 2015

The Guardian “Own The Weekend” (2015) is a The Guardian commercial directed by Simon Ratigan for BBH, produced by HLA. It won one award: Creative Circle 2015 Gold FILM CRAFT - Best Editing - Single.

This ad for The Guardian newspaper shows a montage of people enjoying their weekends, highlighting how the paper inspires various activities and moments of relaxation and connection.

Video: The Guardian on YouTube

Shot by shot

  1. A floral teacup and saucer sit on a wooden surface, with a stack of newspapers landing next to it in a cozy interior setting.© The Guardian0:00
  2. A person's hands point at a colorful children's book spread open on a polka-dotted table, showing a whimsical outdoor scene.© The Guardian0:08
  3. A person's legs and feet are visible next to a wooden birdhouse and a power tool on a concrete step outside a brick building.© The Guardian0:13
  4. A man with dark skin and dreadlocks, wearing a blue polo shirt, does push-ups on a grassy hill in a park on a sunny day.© The Guardian0:22
  5. A young child with blonde hair eats a chocolate muffin, getting chocolate on their face, in a soft-focus interior setting.© The Guardian0:26
  6. A person pours tea from a white teapot with blue hearts into a green mug, with blurred people in the background.© The Guardian0:31
  7. A man with dark, curly hair lies in bed, covered by a striped duvet, as sunlight streams through a window in a dimly lit bedroom.© The Guardian0:50
  8. A red-haired teen boy in a green and white rugby shirt runs with a rugby ball on a grassy field, while other players chase him.© The Guardian0:55
  9. A person's hands are seen cleaning and cutting a fish in a metal kitchen sink, with fish guts and blood visible.© The Guardian1:00
  10. A steaming pan sits on a gas stove in a kitchen, while a person stretches in a doorway in the background.© The Guardian1:05
  11. A blonde woman with sunglasses on her head looks around a museum gallery with red walls and paintings, appearing thoughtful.© The Guardian1:11
  12. A woman's hand reaches down to pick up a magazine from a carpeted floor, surrounded by children's toys and blankets.© The Guardian1:20

Stills © The Guardian. Made by BBH, HLA and Simon Ratigan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The Guardian helps you make the most of your weekend, whatever you do.

Tagline: “Own the weekend”

slice of life montageaspirational lifestylediverse activitiesfamily bondingpersonal passionsnewspaper as catalyst

The cut

Length
90 s
Shots
107
Average shot
0.8 s

What creatives use The Guardian “Own The Weekend” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The Guardian “Own The Weekend”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A floral teacup and saucer sit on a wooden surface, with a stack of newspapers landing next to it in a cozy interior setting.© The GuardianA person's hands point at a colorful children's book spread open on a polka-dotted table, showing a whimsical outdoor scene.© The GuardianA person's legs and feet are visible next to a wooden birdhouse and a power tool on a concrete step outside a brick building.© The GuardianA man with dark skin and dreadlocks, wearing a blue polo shirt, does push-ups on a grassy hill in a park on a sunny day.© The Guardian
    Frames from The Guardian “Own The Weekend”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The Guardian “Own The Weekend” in order, with its length, framing and what happens in it.

    A floral teacup and saucer sit on a wooden surface, with a stack of newspapers landing next to it in a cozy interior setting.© The GuardianA person's hands point at a colorful children's book spread open on a polka-dotted table, showing a whimsical outdoor scene.© The GuardianA person's legs and feet are visible next to a wooden birdhouse and a power tool on a concrete step outside a brick building.© The GuardianA man with dark skin and dreadlocks, wearing a blue polo shirt, does push-ups on a grassy hill in a park on a sunny day.© The GuardianA young child with blonde hair eats a chocolate muffin, getting chocolate on their face, in a soft-focus interior setting.© The GuardianA person pours tea from a white teapot with blue hearts into a green mug, with blurred people in the background.© The Guardian
    Length: 90 s · Shots: 107 · Average shot: 0.8 s

  3. 03Ad ideas: every spot built on a slice of life montage

    Before you present an idea, you need to know who has done it, and how.

    The Guardian “Own The Weekend” is built on a slice of life montage. Search the library by idea to see every spot that uses it.

    Scotiabank “What Do You Make”© ScotiabankFinish “Dishes”© FinishRenault “R5: Roland Garros”© RenaultInstitut de France / Fondation Recherche Cardio-Vasculaire “Nathalie”© Institut de France / Fondation Recherche Cardio-Vasculaire
    Scotiabank · Finish · Renault · Institut de France / Fondation Recherche Cardio-Vasculaire

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Questions

Who directed the The Guardian “Own The Weekend” commercial?

Simon Ratigan directed it, produced by HLA, for the agency BBH.

Which agency made The Guardian “Own The Weekend”?

BBH created it for The Guardian (2015).

What awards did The Guardian “Own The Weekend” win?

1 awards, including Creative Circle 2015 Gold FILM CRAFT - Best Editing - Single.

What is the tagline of The Guardian “Own The Weekend”?

“Own the weekend”

Sources for the credits and awards

web.archive.orgLBB