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Vue “Get Lost” 2020

Vue “Get Lost” (2020) is a Vue commercial directed by Jake Scott for Joint, produced by Ridley Scott Associates. It won one award: NYF 2020 Bronze — Film Craft: Script/Copywriting.

This ad encourages people to look up from their phones and get lost in the immersive experience of Vue cinemas, promising the ultimate seat, screen, and sound.

Video: Joint on Vimeo

Shot by shot

  1. A diverse crowd of people walk past the camera, all looking down at their phones, in an outdoor urban setting.© Vue0:00
  2. A glowing orange and red orb with particles emanating from it is centered on a black background with white text at the bottom.© Vue0:08
  3. A young woman with curly hair sits in a dark movie theater, looking up with an amazed expression as red light washes over her face.© Vue0:09

Stills © Vue. Made by Joint, Ridley Scott Associates and Jake Scott.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Contrast phone distraction with immersive cinema experience.

modern life critiqueescape from realitytransformative experiencesensory overloadcall to action

The cut

Length
15 s
Shots
5
Average shot
3.0 s
Format
mixed

What creatives use Vue “Get Lost” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vue “Get Lost”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse crowd of people walk past the camera, all looking down at their phones, in an outdoor urban setting.© VueA glowing orange and red orb with particles emanating from it is centered on a black background with white text at the bottom.© VueA young woman with curly hair sits in a dark movie theater, looking up with an amazed expression as red light washes over her face.© Vue
    Frames from Vue “Get Lost”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vue “Get Lost” in order, with its length, framing and what happens in it.

    A diverse crowd of people walk past the camera, all looking down at their phones, in an outdoor urban setting.© VueA glowing orange and red orb with particles emanating from it is centered on a black background with white text at the bottom.© VueA young woman with curly hair sits in a dark movie theater, looking up with an amazed expression as red light washes over her face.© Vue
    Length: 15 s · Shots: 5 · Average shot: 3.0 s · Format: mixed

  3. 03Ad ideas: every spot built on a escape from reality

    Before you present an idea, you need to know who has done it, and how.

    Vue “Get Lost” is built on a escape from reality. Search the library by idea to see every spot that uses it.

    War Child “Batman”© War ChildMicrosoft XBox “Endangered Species”© Microsoft XBoxCorona Extra “Miles Away From Ordinary”© Corona ExtraPolaroid “Resignation”© Polaroid
    War Child · Microsoft XBox · Corona Extra · Polaroid

More commercials by Jake Scott

  • Diageo "Sapeurs" (2014) commercial still© DiageoDiageo “Sapeurs” 2014Dir. Jake Scott · AnomalyD&AD Yellow Pencil 2015
  • Nike "Throwdown" (2011) commercial still© NikeNike “Throwdown” 2011Dir. Jake Scott · Weiden+KennedyCannes Lions Bronze 2011
  • Sony "Places" (2000) commercial still© SonySony “Places” 2000Dir. Jake Scott · BMP DDBD&AD Wood Pencil 2000
  • Budweiser "Lost Dog" (2015) commercial still© BudweiserBudweiser “Lost Dog” 2015Dir. Jake Scott · AnomalyEmmy (Outstanding Commercial) Nominee 2015
  • Blue Square Alliance Against Hate "Sticky Note" (2026) commercial still© Blue Square Alliance Against HateBlue Square Alliance Against Hate “Sticky Note” 2026Dir. Jake Scott · VML
  • Scout Motors "Fish On" (2026) commercial still© Scout MotorsScout Motors “Fish On” 2026Dir. Jake Scott · Venables Bell & Partners

More from Joint

Award-winning media & entertainment commercials

Questions

Who directed the Vue “Get Lost” commercial?

Jake Scott directed it, produced by Ridley Scott Associates, for the agency Joint.

Which agency made Vue “Get Lost”?

Joint created it for Vue (2020).

What awards did Vue “Get Lost” win?

1 awards, including NYF 2020 Bronze — Film Craft: Script/Copywriting.

Sources for the credits and awards

nyfadvertising.comnyfadvertising.com