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Nike “Throwdown” 2011

Nike “Throwdown” (2011) is a Nike commercial directed by Jake Scott for Weiden+Kennedy, produced by RSA Films (UK). It won one award: Cannes Lions 2011 Film Bronze.

This ad showcases diverse athletes pushing their limits in various sports, emphasizing individual strength and determination.

Video: NikeWomenJP on YouTube

Shot by shot

  1. A runner's legs and feet are seen in a medium shot as they run past a line of orange cones on a track.© Nike0:01
  2. Four female athletes in white tops and black shorts/pants run a cone drill on a track and field during the day.© Nike0:02
  3. A female athlete with blonde hair and a yellow headband smiles and looks at the camera on a track field.© Nike0:04
  4. A diverse group of five young adults, dressed in casual streetwear, stand together looking down at the camera with serious expressions in an urban setting.© Nike0:07
  5. A young woman in a purple jacket and jeans breakdances in an industrial setting while a small group of people watch her.© Nike0:09
  6. A female athlete in a yellow t-shirt with wet hair looks distressed while being held by another person in a locker room.© Nike0:12
  7. A group of athletes run past a wall of fire on a sandy track, with "Do not try." text on screen.© Nike0:13
  8. A female boxer in a pink hoodie and grey leggings jumps rope in a boxing gym, with punching bags in the foreground and background.© Nike0:15
  9. Two female roller derby players in protective gear and colorful uniforms skate aggressively on a track, with one player attempting to block the other.© Nike0:18
  10. A female roller derby player in a yellow jersey falls to the ground during a match on a roller derby track.© Nike0:22
  11. A female basketball player in a grey tank top and black headband looks at the camera, then turns to her left, on a basketball court.© Nike0:24
  12. A female basketball player in a grey tank top shushes the camera with a finger to her lips, on a basketball court.© Nike0:26

Stills © Nike. Made by Weiden+Kennedy, RSA Films (UK) and Jake Scott.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase diverse athletes' individual strength and determination across various sports.

Tagline: “FREE YOURSELF”

montage of athletesindividual triumphovercoming obstaclesintense trainingdiverse representation

The cut

Length
32 s
Shots
26
Average shot
1.2 s

What creatives use Nike “Throwdown” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Throwdown”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A runner's legs and feet are seen in a medium shot as they run past a line of orange cones on a track.© NikeFour female athletes in white tops and black shorts/pants run a cone drill on a track and field during the day.© NikeA female athlete with blonde hair and a yellow headband smiles and looks at the camera on a track field.© NikeA diverse group of five young adults, dressed in casual streetwear, stand together looking down at the camera with serious expressions in an urban setting.© Nike
    Frames from Nike “Throwdown”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Throwdown” in order, with its length, framing and what happens in it.

    A runner's legs and feet are seen in a medium shot as they run past a line of orange cones on a track.© NikeFour female athletes in white tops and black shorts/pants run a cone drill on a track and field during the day.© NikeA female athlete with blonde hair and a yellow headband smiles and looks at the camera on a track field.© NikeA diverse group of five young adults, dressed in casual streetwear, stand together looking down at the camera with serious expressions in an urban setting.© NikeA young woman in a purple jacket and jeans breakdances in an industrial setting while a small group of people watch her.© NikeA female athlete in a yellow t-shirt with wet hair looks distressed while being held by another person in a locker room.© Nike
    Length: 32 s · Shots: 26 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a montage of athletes

    Before you present an idea, you need to know who has done it, and how.

    Nike “Throwdown” is built on a montage of athletes. Search the library by idea to see every spot that uses it.

    Gatorade “Is It In You”© GatoradeMichelob Ultra “Happy”© Michelob Ultraadidas “Impossible Is Nothing - Women Olympian Athletes”© adidasKIA “EV3 Australian Open - What's Your Next Move”© KIA
    Gatorade · Michelob Ultra · adidas · KIA

More commercials by Jake Scott

  • Diageo "Sapeurs" (2014) commercial still© DiageoDiageo “Sapeurs” 2014Dir. Jake Scott · AnomalyD&AD Yellow Pencil 2015
  • Vue "Get Lost" (2020) commercial still© VueVue “Get Lost” 2020Dir. Jake Scott · JointNew York Festivals Bronze 2020
  • Sony "Places" (2000) commercial still© SonySony “Places” 2000Dir. Jake Scott · BMP DDBD&AD Wood Pencil 2000
  • Budweiser "Lost Dog" (2015) commercial still© BudweiserBudweiser “Lost Dog” 2015Dir. Jake Scott · AnomalyEmmy (Outstanding Commercial) Nominee 2015
  • Blue Square Alliance Against Hate "Sticky Note" (2026) commercial still© Blue Square Alliance Against HateBlue Square Alliance Against Hate “Sticky Note” 2026Dir. Jake Scott · VML
  • Scout Motors "Fish On" (2026) commercial still© Scout MotorsScout Motors “Fish On” 2026Dir. Jake Scott · Venables Bell & Partners

More from Weiden+Kennedy

  • Bud Light Seltzer "Inside Post's Brain" (2020) commercial still© Bud Light SeltzerBud Light Seltzer “Inside Post's Brain” 2020Dir. Jim Jenkins · Weiden+KennedyAICP Awards Winner 2020
  • Nike "Last" (2016) commercial still© NikeNike “Last” 2016Dir. Lance Acord · Weiden+KennedyANDY Awards Gold 2016
  • Weight Watchers "If You’re Happy" (2015) commercial still© Weight WatchersWeight Watchers “If You’re Happy” 2015Dir. Martin de Thurah · Weiden+KennedyCannes Lions Silver 2015
  • Old Spice "Barbershop Sextet" (2022) commercial still© Old SpiceOld Spice “Barbershop Sextet” 2022Dir. Mike Diva · Weiden+KennedyAICP Awards Honoree 2022
  • Nike Unlimited Stories "Unlimited Courage" (2017) commercial still© Nike Unlimited StoriesNike Unlimited Stories “Unlimited Courage” 2017Dir. Max Malkin · Weiden+KennedyAICP Awards Honoree 2017
  • Espn "Utensils" (2017) commercial still© EspnEspn “Utensils” 2017Dir. David Shane · Weiden+KennedyAICP Awards Honoree 2017

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Nike “Throwdown” commercial?

Jake Scott directed it, produced by RSA Films (UK), for the agency Weiden+Kennedy.

Which agency made Nike “Throwdown”?

Weiden+Kennedy created it for Nike (2011).

What awards did Nike “Throwdown” win?

1 awards, including Cannes Lions 2011 Film Bronze.

What is the tagline of Nike “Throwdown”?

“FREE YOURSELF”

Sources for the credits and awards

The WorkThe Workweb.archive.org