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Greenpeace “Lego: Everything Is Not Awesome” 2015

Greenpeace “Lego: Everything Is Not Awesome” (2015) is a Greenpeace commercial directed by Martin Stirling for Don't Panic. It won 3 awards, including Cannes Lions 2015 Film Silver, Clio 2015 Bronze — Film / Short form (between one [1] minute and five [5] minutes) and LIA 2015 Bronze — TV/Cinema/Online Film / Public Service/Social Welfare.

Lego characters and animals are slowly submerged in oil, highlighting the environmental impact of Shell's Arctic drilling and urging Lego to end its partnership with Shell.

Video: Greenpeace International on YouTube

Shot by shot

  1. A group of Lego husky dogs stand on a snowy Lego landscape with green Lego trees in the background.© Greenpeace0:05
  2. A Lego minifigure dressed in an arctic parka holds a fishing rod, standing on a snowy landscape made of white Lego bricks.© Greenpeace0:08
  3. A Lego seagull stands on a small iceberg in a vast Lego ocean, with Lego icebergs and mountains in the background under a pink sky.© Greenpeace0:13
  4. A wide shot of a Lego Arctic landscape shows various Lego figures and vehicles on snowy terrain, with a large drilling rig in the foreground.© Greenpeace0:18
  5. A Lego oil worker minifigure stands in a snowy landscape as a Shell oil tanker truck drives past in the background.© Greenpeace0:23
  6. A Lego man in a pinstripe suit smokes a cigar, standing next to a large cannon and Shell-branded oil barrels.© Greenpeace0:31
  7. A wide shot of a Lego Arctic landscape shows blue Lego bricks floating in black liquid, with Lego icebergs and mountains in the background under a pink and purple sky.© Greenpeace0:38
  8. A wide shot of a Lego-built Arctic landscape with icebergs, mountains, and a dark blue ocean, featuring Lego figures and vehicles.© Greenpeace0:43
  9. Two Lego figures, one with red hair and one with dark hair holding a sword, are partially submerged in dark water next to a white Lego wolf head.© Greenpeace0:49
  10. Three small, grey and white Lego husky dog figures are partially submerged in dark water, with a pinkish light reflecting on them.© Greenpeace0:53
  11. Two Lego figures, Emmet and Wyldstyle, hold hands in a small boat made of Lego bricks, floating on dark water with Lego icebergs in the background.© Greenpeace1:03
  12. A Lego polar bear sits on a small Lego iceberg with a Shell flag, surrounded by water under a hazy sky.© Greenpeace1:13

Stills © Greenpeace. Made by Don't Panic and Martin Stirling.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Lego characters drowning in oil to protest Shell's Arctic drilling.

Tagline: “Tell Lego to end its partnership with Shell”

toy world in perilinnocence corruptedenvironmental disaster metaphorslow-motion tragedycontrast of joy and despaircall to action

The cut

Length
104 s
Shots
31
Average shot
3.3 s
Format
stop motion

What creatives use Greenpeace “Lego: Everything Is Not Awesome” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Greenpeace “Lego: Everything Is Not Awesome”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of Lego husky dogs stand on a snowy Lego landscape with green Lego trees in the background.© GreenpeaceA Lego minifigure dressed in an arctic parka holds a fishing rod, standing on a snowy landscape made of white Lego bricks.© GreenpeaceA Lego seagull stands on a small iceberg in a vast Lego ocean, with Lego icebergs and mountains in the background under a pink sky.© GreenpeaceA wide shot of a Lego Arctic landscape shows various Lego figures and vehicles on snowy terrain, with a large drilling rig in the foreground.© Greenpeace
    Frames from Greenpeace “Lego: Everything Is Not Awesome”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Greenpeace “Lego: Everything Is Not Awesome” in order, with its length, framing and what happens in it.

    A group of Lego husky dogs stand on a snowy Lego landscape with green Lego trees in the background.© GreenpeaceA Lego minifigure dressed in an arctic parka holds a fishing rod, standing on a snowy landscape made of white Lego bricks.© GreenpeaceA Lego seagull stands on a small iceberg in a vast Lego ocean, with Lego icebergs and mountains in the background under a pink sky.© GreenpeaceA wide shot of a Lego Arctic landscape shows various Lego figures and vehicles on snowy terrain, with a large drilling rig in the foreground.© GreenpeaceA Lego oil worker minifigure stands in a snowy landscape as a Shell oil tanker truck drives past in the background.© GreenpeaceA Lego man in a pinstripe suit smokes a cigar, standing next to a large cannon and Shell-branded oil barrels.© Greenpeace
    Length: 104 s · Shots: 31 · Average shot: 3.3 s · Format: stop motion

  3. 03Ad ideas: every spot built on a innocence corrupted

    Before you present an idea, you need to know who has done it, and how.

    Greenpeace “Lego: Everything Is Not Awesome” is built on a innocence corrupted. Search the library by idea to see every spot that uses it.

    New Zealand Government & Department of Internal Affairs “Keep It Real Online”© New Zealand Government & Department of Internal AffairsBahay Tuluyan “Disgusting Stories”© Bahay Tuluyan13eme Rue “Gali”© 13eme RueBravehearts “Grooming Hides Behind Harmless”© Bravehearts
    New Zealand Government & Department of Internal Affairs · Bahay Tuluyan · 13eme Rue · Bravehearts

More commercials by Martin Stirling

  • Road Safety Authority "The Anatomy of a Split Second" (2016) commercial still© Road Safety AuthorityRoad Safety Authority “The Anatomy of a Split Second” 2016Dir. Martin Stirling · Irish International BBDOCreative Circle Silver 2016
  • WWF "Tiger In Suburbia" (2017) commercial still© WWFWWF “Tiger In Suburbia” 2017Dir. Martin Stirling · J. Walter Thompson LondonThe One Show Bronze 2017
  • Ministry of Justice "Ripples of Change" (2026) commercial still© Ministry of JusticeMinistry of Justice “Ripples of Change” 2026Dir. Martin Stirling · House 337
  • AdCouncil "The Extroardinary Life and Times Of Strawberry" (2016) commercial still© AdCouncilAdCouncil “The Extroardinary Life and Times Of Strawberry” 2016Dir. Martin Stirling · Sapient
  • The Syria Campaign "In Reverse" (2014) commercial still© The Syria CampaignThe Syria Campaign “In Reverse” 2014Dir. Martin Stirling
  • Save the Children "Most Shocking Second a Day" (2014) commercial still© Save the ChildrenSave the Children “Most Shocking Second a Day” 2014Dir. Martin Stirling · Don't Panic

More from Don't Panic

Award-winning public service & ngo commercials

Questions

Who directed the Greenpeace “Lego: Everything Is Not Awesome” commercial?

Martin Stirling directed it, for the agency Don't Panic.

Which agency made Greenpeace “Lego: Everything Is Not Awesome”?

Don't Panic created it for Greenpeace (2015).

What awards did Greenpeace “Lego: Everything Is Not Awesome” win?

3 awards, including Cannes Lions 2015 Film Silver, Clio 2015 Bronze — Film / Short form (between one [1] minute and five [5] minutes) and LIA 2015 Bronze — TV/Cinema/Online Film / Public Service/Social Welfare.

What is the tagline of Greenpeace “Lego: Everything Is Not Awesome”?

“Tell Lego to end its partnership with Shell”

Sources for the credits and awards

The WorkThe Workclios.comliaawards.com