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WWF “Tiger In Suburbia” 2017

WWF “Tiger In Suburbia” (2017) is a WWF commercial directed by Martin Stirling for J. Walter Thompson London. It won one award: One Show 2017 Bronze Pencil — Moving Image Craft.

A family finds a sick tiger in their child's bedroom and cares for it, only for it to disappear, highlighting the urgent need to protect tigers in the wild.

Video: Martin Stirling on Vimeo

Shot by shot

  1. A wide shot of a suburban street with a blue car parked in front of a brick house with white trim and a garden.© WWF0:00
  2. A carpeted staircase with white banisters leads upwards, with a glimpse of a woven basket at the top, in a dimly lit interior.© WWF0:02
  3. A family of four, seen from behind, looks at a large tiger sleeping on a bed in a child's bedroom.© WWF0:05
  4. A woman in a white shirt and jeans tends to a large tiger lying on a bed in a sunlit bedroom.© WWF0:10
  5. WWF “Tiger In Suburbia”, shot 7© WWF0:11
  6. A young girl in a green hoodie stands by a window, looking at a large tiger sleeping on a bed in a sunlit bedroom.© WWF0:13
  7. A woman in a white sweater walks past a dresser with a lamp and a framed picture, as a large shadow of a tiger appears on the wall.© WWF0:17
  8. A young girl sits on a chair, reading a book to a large tiger lying on a bed in a sunlit bedroom.© WWF0:21
  9. A young boy and girl stand in the foreground, looking down with serious expressions, while adults are blurred in the background.© WWF0:30
  10. A large, realistic tiger with orange and black stripes climbs onto a bed in a bedroom, while a small group of people watch in awe.© WWF0:32
  11. A family of four, a man, woman, and two children, stand together in a kitchen, looking directly at the camera with somber expressions.© WWF0:39
  12. A young girl with tears in her eyes is comforted by an adult's hand on her shoulder, standing next to a boy in a dimly lit interior.© WWF0:47

Stills © WWF. Made by J. Walter Thompson London and Martin Stirling.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A tiger living in a suburban home as a metaphor for endangered species.

Tagline: “They need you. Give £5 a month and become a Tiger Protector.”

magical realismanimal as a symbolfamily dramacall to actioncontrast of settings

The cut

Length
60 s
Shots
23
Average shot
2.6 s

What creatives use WWF “Tiger In Suburbia” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of WWF “Tiger In Suburbia”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a suburban street with a blue car parked in front of a brick house with white trim and a garden.© WWFA carpeted staircase with white banisters leads upwards, with a glimpse of a woven basket at the top, in a dimly lit interior.© WWFA family of four, seen from behind, looks at a large tiger sleeping on a bed in a child's bedroom.© WWFA woman in a white shirt and jeans tends to a large tiger lying on a bed in a sunlit bedroom.© WWF
    Frames from WWF “Tiger In Suburbia”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of WWF “Tiger In Suburbia” in order, with its length, framing and what happens in it.

    A wide shot of a suburban street with a blue car parked in front of a brick house with white trim and a garden.© WWFA carpeted staircase with white banisters leads upwards, with a glimpse of a woven basket at the top, in a dimly lit interior.© WWFA family of four, seen from behind, looks at a large tiger sleeping on a bed in a child's bedroom.© WWFA woman in a white shirt and jeans tends to a large tiger lying on a bed in a sunlit bedroom.© WWFWWF “Tiger In Suburbia”, 0:11© WWFA young girl in a green hoodie stands by a window, looking at a large tiger sleeping on a bed in a sunlit bedroom.© WWF
    Length: 60 s · Shots: 23 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    WWF “Tiger In Suburbia” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Martin Stirling

  • Road Safety Authority "The Anatomy of a Split Second" (2016) commercial still© Road Safety AuthorityRoad Safety Authority “The Anatomy of a Split Second” 2016Dir. Martin Stirling · Irish International BBDOCreative Circle Silver 2016
  • Greenpeace "Lego: Everything Is Not Awesome" (2015) commercial still© GreenpeaceGreenpeace “Lego: Everything Is Not Awesome” 2015Dir. Martin Stirling · Don't PanicCannes Lions Silver 2015
  • Ministry of Justice "Ripples of Change" (2026) commercial still© Ministry of JusticeMinistry of Justice “Ripples of Change” 2026Dir. Martin Stirling · House 337
  • AdCouncil "The Extroardinary Life and Times Of Strawberry" (2016) commercial still© AdCouncilAdCouncil “The Extroardinary Life and Times Of Strawberry” 2016Dir. Martin Stirling · Sapient
  • The Syria Campaign "In Reverse" (2014) commercial still© The Syria CampaignThe Syria Campaign “In Reverse” 2014Dir. Martin Stirling
  • Save the Children "Most Shocking Second a Day" (2014) commercial still© Save the ChildrenSave the Children “Most Shocking Second a Day” 2014Dir. Martin Stirling · Don't Panic

Award-winning public service & ngo commercials

Questions

Who directed the WWF “Tiger In Suburbia” commercial?

Martin Stirling directed it, for the agency J. Walter Thompson London.

Which agency made WWF “Tiger In Suburbia”?

J. Walter Thompson London created it for WWF (2017).

What awards did WWF “Tiger In Suburbia” win?

1 awards, including One Show 2017 Bronze Pencil — Moving Image Craft.

What is the tagline of WWF “Tiger In Suburbia”?

“They need you. Give £5 a month and become a Tiger Protector.”

Sources for the credits and awards

oneclub.orgoneclub.orgLBB