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Purga Studio “Lorem Ipsum” 2026

Purga Studio “Lorem Ipsum” (2026) is a Purga Studio commercial directed by Martin Montes de Oca - Bautista Vidal Iraola for GUT, produced by Purga Studio. It won one award: Ciclope 2026 Silver Craft Ai Craft (New) – Ai In Film Production (New).

A dramatic, period-set commercial where a man and a nurse visit a dying clown, only for the man to punch a priest and then everyone applauds the clown's final words.

Video: Purga Studio AI on YouTube

Shot by shot

  1. A man in his 50s smokes a cigarette, looking serious, as a woman in a nurse's uniform approaches him outdoors.© Purga Studio0:00
  2. A man in a white shirt and suspenders talks to a nurse in a white uniform, then they both turn and walk into a building.© Purga Studio0:12
  3. A serious-looking man in a white shirt and suspenders stands next to a female nurse in a white uniform, both looking forward with a determined expression.© Purga Studio0:24
  4. A priest in a white robe and black stole kisses the hand of a man in a white shirt and suspenders, in a room with other people in the background.© Purga Studio0:36
  5. A man with dark hair and a white shirt with suspenders holds the hands of an older man with white hair, smiling warmly in a room with wood paneling.© Purga Studio0:49
  6. A man in a white shirt and black suspenders punches an older man in a clerical collar in a wood-paneled room.© Purga Studio0:50
  7. A middle-aged man with slicked-back hair and suspenders looks down, then up with a serious expression, then to the side, in a room with wooden walls.© Purga Studio0:53
  8. A somber man in a white shirt and suspenders leans over a person in a clown wig, surrounded by men in suits and hats in a dimly lit room.© Purga Studio1:03
  9. A clown, wearing a colorful wig and makeup, lies in a hospital bed, looking unwell and struggling to speak.© Purga Studio1:05
  10. A clown in full makeup and costume lies in a hospital bed, looking weak and unwell, as if on their deathbed.© Purga Studio1:18
  11. A man in a fedora and suit looks at the camera, then smiles as people in the background applaud him in a dimly lit room.© Purga Studio1:29
  12. A man in suspenders claps next to a clown in a hospital bed, surrounded by people in a dimly lit room.© Purga Studio1:36

Stills © Purga Studio. Made by GUT, Purga Studio and Martin Montes de Oca - Bautista Vidal Iraola.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A dramatic, period-set commercial where a dying clown's last words are celebrated.

Tagline: “We have the craft. We need the scripts.”

period dramadying wishunexpected twistsolemn gatheringclown in a serious settingdramatic reveal

The cut

Length
103 s
Shots
17
Average shot
6.1 s

What creatives use Purga Studio “Lorem Ipsum” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Purga Studio “Lorem Ipsum”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in his 50s smokes a cigarette, looking serious, as a woman in a nurse's uniform approaches him outdoors.© Purga StudioA man in a white shirt and suspenders talks to a nurse in a white uniform, then they both turn and walk into a building.© Purga StudioA serious-looking man in a white shirt and suspenders stands next to a female nurse in a white uniform, both looking forward with a determined expression.© Purga StudioA priest in a white robe and black stole kisses the hand of a man in a white shirt and suspenders, in a room with other people in the background.© Purga Studio
    Frames from Purga Studio “Lorem Ipsum”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Purga Studio “Lorem Ipsum” in order, with its length, framing and what happens in it.

    A man in his 50s smokes a cigarette, looking serious, as a woman in a nurse's uniform approaches him outdoors.© Purga StudioA man in a white shirt and suspenders talks to a nurse in a white uniform, then they both turn and walk into a building.© Purga StudioA serious-looking man in a white shirt and suspenders stands next to a female nurse in a white uniform, both looking forward with a determined expression.© Purga StudioA priest in a white robe and black stole kisses the hand of a man in a white shirt and suspenders, in a room with other people in the background.© Purga StudioA man with dark hair and a white shirt with suspenders holds the hands of an older man with white hair, smiling warmly in a room with wood paneling.© Purga StudioA man in a white shirt and black suspenders punches an older man in a clerical collar in a wood-paneled room.© Purga Studio
    Length: 103 s · Shots: 17 · Average shot: 6.1 s

  3. 03Ad ideas: every spot built on a unexpected twist

    Before you present an idea, you need to know who has done it, and how.

    Purga Studio “Lorem Ipsum” is built on a unexpected twist. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicBurger King “As Good as the Original”© Burger KingCentral Midnight Sale “Shop Unfriend”© Central Midnight SaleIKEA “Lamp”© IKEA
    Anthropic · Burger King · Central Midnight Sale · IKEA

More from GUT

Award-winning other commercials

Questions

Who directed the Purga Studio “Lorem Ipsum” commercial?

Martin Montes de Oca - Bautista Vidal Iraola directed it, produced by Purga Studio, for the agency GUT.

Which agency made Purga Studio “Lorem Ipsum”?

GUT created it for Purga Studio (2026).

What awards did Purga Studio “Lorem Ipsum” win?

1 awards, including Ciclope 2026 Silver Craft Ai Craft (New) – Ai In Film Production (New).

What is the tagline of Purga Studio “Lorem Ipsum”?

“We have the craft. We need the scripts.”

Sources for the credits and awards

awards.ciclopefestival.com