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Honda “Cog” 2004

Honda “Cog” (2004) is a Honda commercial directed by Antoine Bardou-Jacquet for Wieden+Kennedy, produced by Partizan. It won 24 awards, including One Show 2004 Best of Show Pencil, The One Show 2004 Best of Show and D&AD 2004 TV & Cinema Advertising Crafts: Direction Yellow Pencil.

A Rube Goldberg machine made of household objects demonstrates the seamless functionality and interconnectedness of Honda engineering.

Video: HondaVideo on YouTube

Frames

  1. A hand pushes a small red wheel, starting a chain reaction of household objects, including dominoes, bananas, and a toy car, culminating in a Honda banner unfurling.© Honda0:00
  2. Honda “Cog”, shot 1© Honda0:03
  3. Honda “Cog”, shot 1© Honda0:07
  4. Honda “Cog”, shot 1© Honda0:11
  5. Honda “Cog”, shot 1© Honda0:15
  6. Honda “Cog”, shot 1© Honda0:18
  7. Honda “Cog”, shot 1© Honda0:22

Stills © Honda. Made by Wieden+Kennedy, Partizan and Antoine Bardou-Jacquet.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Rube Goldberg machine with household objects to show Honda's engineering excellence.

Rube Goldberg machinedomino effecteveryday objectsseamless chain reactionunexpected reveal

The cut

Length
30 s
One take
30 s in a single shot

What creatives use Honda “Cog” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Honda “Cog”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A hand pushes a small red wheel, starting a chain reaction of household objects, including dominoes, bananas, and a toy car, culminating in a Honda banner unfurling.© HondaHonda “Cog”, 0:03© HondaHonda “Cog”, 0:07© HondaHonda “Cog”, 0:11© Honda
    Frames from Honda “Cog”

  2. 02How a one-take commercial is built

    30 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A hand pushes a small red wheel, starting a chain reaction of household objects, including dominoes, bananas, and a toy car, culminating in a Honda banner unfurling.© HondaHonda “Cog”, 0:03© HondaHonda “Cog”, 0:07© HondaHonda “Cog”, 0:11© HondaHonda “Cog”, 0:15© HondaHonda “Cog”, 0:18© Honda
    Length: 30 s · One take: 30 s in a single shot

  3. 03Ad ideas: every spot built on a domino effect

    Before you present an idea, you need to know who has done it, and how.

    Honda “Cog” is built on a domino effect. Search the library by idea to see every spot that uses it.

    Cruz Roja “Trayectoria”© Cruz RojaDirecTV “Soup”© DirecTVFrisk “Glasses”© FriskThe New York Times “Gravity”© The New York Times
    Cruz Roja · DirecTV · Frisk · The New York Times

More commercials by Antoine Bardou-Jacquet

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning auto commercials

Questions

Who directed the Honda “Cog” commercial?

Antoine Bardou-Jacquet directed it, produced by Partizan, for the agency Wieden+Kennedy.

Which agency made Honda “Cog”?

Wieden+Kennedy created it for Honda (2004).

What awards did Honda “Cog” win?

24 awards, including One Show 2004 Best of Show Pencil, The One Show 2004 Best of Show, D&AD 2004 TV & Cinema Advertising Crafts: Direction Yellow Pencil and D&AD 2004 TV & Cinema Advertising Crafts: Sound Design Yellow Pencil.

Sources for the credits and awards

britisharrows.comdandad.orgoneclub.orgoneclub.orgoneclub.orgaicpawards.comoneclub.orgoneclub.orgcreativecircle.co.ukAdForumweb.archive.org