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Genesis “No Old Ideas” 2026

Genesis “No Old Ideas” (2026) is a Genesis commercial directed by Antoine Bardou-Jacquet for INNOCEAN USA, produced by Partizan US. It won 5 awards, including ADC 2026 Silver Cube Motion / Film Craft — Craft in Motion / Film / Visual Effects, Creative Circle 2026 Gold Film Craft - Sound Design (single) and NYF 2026 Gold — Film Craft: Visual Effects.

Old ideas, personified as steampunk lightbulb-spiders, try to infiltrate and hold back progress, but the new Genesis car drives through them, symbolizing innovation and a fresh start.

Video: Genesis USA on YouTube

Shot by shot

  1. A single lightbulb hangs from a broken ceiling tile in a dimly lit, empty office, slowly lowering into view.© Genesis0:03
  2. A glowing lightbulb with spider-like legs crawls across a laptop keyboard, while the screen displays multiple error messages and a "DATA" folder.© Genesis0:10
  3. A spider-like creature with a glowing lightbulb for a head approaches a wall outlet, then quickly retracts as sparks fly.© Genesis0:11
  4. A close-up shot of several steampunk-style lightbulbs with mechanical legs, glowing brightly in a dark, mysterious setting.© Genesis0:16
  5. A close-up shot shows a mechanical spider-like creature with a lightbulb for a body, as it is destroyed by an unseen force.© Genesis0:18
  6. A low-angle shot shows several spider-like creatures with glowing lightbulb bodies scurrying across a dusty supermarket floor, past shelves of products.© Genesis0:22
  7. A black and white security monitor displays a luxury car in a garage, with smaller feeds showing other angles, then a bright flash obscures the view.© Genesis0:25
  8. The rear of a dark Genesis GV70 car is shown with its bright red taillights on, as small, glowing, insect-like creatures crawl across its surface.© Genesis0:34
  9. A silver Genesis car drives across a bridge over a river in a European city at dusk, with city lights reflecting on the water.© Genesis0:40
  10. A glowing lightbulb-creature with wire legs stands on a wet, dark car hood next to a shiny Genesis logo, then disappears.© Genesis0:42
  11. A dark grey Genesis SUV drives on a wet road at dusk, with a lit-up bridge and city lights in the background.© Genesis0:44
  12. A dark grey Genesis car speeds away on a wet road at dusk, with city buildings and a bridge in the background.© Genesis0:45

Stills © Genesis. Made by INNOCEAN USA, Partizan US and Antoine Bardou-Jacquet.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Old ideas are literally bugs, but Genesis drives through them.

Tagline: “Welcome to new thinking. Welcome to Genesis.”

personification of abstract conceptscreatures of lightsymbolic destructionjourney through obstaclescontrast of old and newurban fantasy

The cut

Length
47 s
Shots
29
Average shot
1.6 s
Format
mixed

What creatives use Genesis “No Old Ideas” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Genesis “No Old Ideas”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A single lightbulb hangs from a broken ceiling tile in a dimly lit, empty office, slowly lowering into view.© GenesisA glowing lightbulb with spider-like legs crawls across a laptop keyboard, while the screen displays multiple error messages and a "DATA" folder.© GenesisA spider-like creature with a glowing lightbulb for a head approaches a wall outlet, then quickly retracts as sparks fly.© GenesisA close-up shot of several steampunk-style lightbulbs with mechanical legs, glowing brightly in a dark, mysterious setting.© Genesis
    Frames from Genesis “No Old Ideas”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Genesis “No Old Ideas” in order, with its length, framing and what happens in it.

    A single lightbulb hangs from a broken ceiling tile in a dimly lit, empty office, slowly lowering into view.© GenesisA glowing lightbulb with spider-like legs crawls across a laptop keyboard, while the screen displays multiple error messages and a "DATA" folder.© GenesisA spider-like creature with a glowing lightbulb for a head approaches a wall outlet, then quickly retracts as sparks fly.© GenesisA close-up shot of several steampunk-style lightbulbs with mechanical legs, glowing brightly in a dark, mysterious setting.© GenesisA close-up shot shows a mechanical spider-like creature with a lightbulb for a body, as it is destroyed by an unseen force.© GenesisA low-angle shot shows several spider-like creatures with glowing lightbulb bodies scurrying across a dusty supermarket floor, past shelves of products.© Genesis
    Length: 47 s · Shots: 29 · Average shot: 1.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a personification of abstract concepts

    Before you present an idea, you need to know who has done it, and how.

    Genesis “No Old Ideas” is built on a personification of abstract concepts. Search the library by idea to see every spot that uses it.

    Genesis “No Old Thinking”© GenesisChannel 4 Paralympics “Considering What”© Channel 4 ParalympicsIsuzu “Giant”© IsuzuApple “AirPods - Quiet the Noise”© Apple
    Genesis · Channel 4 Paralympics · Isuzu · Apple

More commercials by Antoine Bardou-Jacquet

Award-winning auto commercials

Questions

Who directed the Genesis “No Old Ideas” commercial?

Antoine Bardou-Jacquet directed it, produced by Partizan US, for the agency INNOCEAN USA.

Which agency made Genesis “No Old Ideas”?

INNOCEAN USA created it for Genesis (2026).

What awards did Genesis “No Old Ideas” win?

5 awards, including ADC 2026 Silver Cube Motion / Film Craft — Craft in Motion / Film / Visual Effects, Creative Circle 2026 Gold Film Craft - Sound Design (single), NYF 2026 Gold — Film Craft: Visual Effects and shots Awards The Americas 2026 Gold — VFX.

What is the tagline of Genesis “No Old Ideas”?

“Welcome to new thinking. Welcome to Genesis.”

Sources for the credits and awards

oneclub.orgcreativecircle.co.ukclios.comshotsnyfadvertising.comnyfadvertising.comdandad.org