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Lacoste “Timeless” 2018

Lacoste “Timeless” (2018) is a Lacoste commercial directed by Seb Edwards for BETC, produced by Academy. It won 29 awards, including ADC 2018 Gold Cube Motion / Film Craft — Craft in Motion / Film / Cinematography - Single, Cannes Lions 2018 Film Craft Silver and LIA 2017 Gold — Production & Post-Production / Cinematography.

A man and a woman walk through a bustling city, their paths crossing as they exchange glances, culminating in a romantic encounter that transcends time.

Video: Lacoste on YouTube

Shot by shot

  1. A young man with dark hair and a white t-shirt walks towards the camera on a city street, looking directly at the viewer.© Lacoste0:00
  2. A young woman with short brown hair and a light blue jacket walks forward, looking around a busy city street.© Lacoste0:03
  3. A young man with dark curly hair and a dark blue jacket walks down a busy city street, looking around, then turns to look at a woman.© Lacoste0:05
  4. A young woman with short brown hair and a light blue shirt looks to her right, then turns her head to the left, with buildings in the blurred background.© Lacoste0:12
  5. A young woman with brown hair looks to her right as her hair blows in the wind, with a blurred background of a building.© Lacoste0:13
  6. A young man with brown hair and a blue jacket looks over his shoulder in an urban exterior setting.© Lacoste0:15
  7. A young man with curly brown hair and a blue jacket looks down, walking in a city.© Lacoste0:15
  8. A man in a light blue polo shirt is reflected in a car window, looking out as the car moves.© Lacoste0:16
  9. A young woman with short brown hair and a light blue shirt walks through a city street, looking up with a determined expression.© Lacoste0:17
  10. A young man with dark, curly hair and a navy shirt looks intently to the right, standing in a bustling train station.© Lacoste0:19
  11. A man and a woman, both with brown hair, look at each other on a busy city street during the day.© Lacoste0:21
  12. A man and woman look at each other with a city street in the background.© Lacoste0:23

Stills © Lacoste. Made by BETC, Academy and Seb Edwards.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A timeless romance unfolds in a city, connecting two strangers through shared glances.

Tagline: “Timeless, the new fragrances”

love at first sightstrangers in a crowdurban romancedestinyglances across a room

The cut

Length
30 s
Shots
13
Average shot
2.3 s

What creatives use Lacoste “Timeless” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lacoste “Timeless”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with dark hair and a white t-shirt walks towards the camera on a city street, looking directly at the viewer.© LacosteA young woman with short brown hair and a light blue jacket walks forward, looking around a busy city street.© LacosteA young man with dark curly hair and a dark blue jacket walks down a busy city street, looking around, then turns to look at a woman.© LacosteA young woman with short brown hair and a light blue shirt looks to her right, then turns her head to the left, with buildings in the blurred background.© Lacoste
    Frames from Lacoste “Timeless”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lacoste “Timeless” in order, with its length, framing and what happens in it.

    A young man with dark hair and a white t-shirt walks towards the camera on a city street, looking directly at the viewer.© LacosteA young woman with short brown hair and a light blue jacket walks forward, looking around a busy city street.© LacosteA young man with dark curly hair and a dark blue jacket walks down a busy city street, looking around, then turns to look at a woman.© LacosteA young woman with short brown hair and a light blue shirt looks to her right, then turns her head to the left, with buildings in the blurred background.© LacosteA young woman with brown hair looks to her right as her hair blows in the wind, with a blurred background of a building.© LacosteA young man with brown hair and a blue jacket looks over his shoulder in an urban exterior setting.© Lacoste
    Length: 30 s · Shots: 13 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a love at first sight

    Before you present an idea, you need to know who has done it, and how.

    Lacoste “Timeless” is built on a love at first sight. Search the library by idea to see every spot that uses it.

    Shiseido make up “The Party Bus”© Shiseido make upIntel + Toshiba “The Beauty Inside”© Intel + ToshibaUber Eats “Get Almost Almost Anything - Passion Fruit”© Uber EatsWrigley's Extra “Sara & Juan”© Wrigley's Extra
    Shiseido make up · Intel + Toshiba · Uber Eats · Wrigley's Extra

More commercials by Seb Edwards

More from BETC

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Lacoste “Timeless” commercial?

Seb Edwards directed it, produced by Academy, for the agency BETC.

Which agency made Lacoste “Timeless”?

BETC created it for Lacoste (2018).

What awards did Lacoste “Timeless” win?

29 awards, including ADC 2018 Gold Cube Motion / Film Craft — Craft in Motion / Film / Cinematography - Single, Cannes Lions 2018 Film Craft Silver, LIA 2017 Gold — Production & Post-Production / Cinematography and shots Awards 2017 Gold — Television Commercial of the Year: Over 60 Seconds.

What is the tagline of Lacoste “Timeless”?

“Timeless, the new fragrances”

Sources for the credits and awards

britisharrows.comdandad.orgdandad.orgThe WorkThe WorkThe WorkThe WorkThe Workoneclub.orgoneclub.orgwinners.epica-awards.comwinners.epica-awards.com