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HP “Reinvent Giving” 2017

HP “Reinvent Giving” (2017) is a HP commercial directed by Seb Edwards for AMV BBDO, produced by Academy. It won one award: Epica 2017 Gold Personal Electronics & Devices.

This ad shows people giving and receiving the HP Spectre PC laptop as a gift, highlighting its sleek design and innovative features.

Video: HP Canada on YouTube

Shot by shot

  1. A young woman with long brown hair sits at a table, opening a silver laptop, viewed through a window at night.© HP0:00
  2. A person's hands carefully peel back brown wrapping paper from a silver HP laptop on a wooden table next to a window.© HP0:01
  3. A person's hands are seen wrapping a gift in brown paper with white dots on a wooden table.© HP0:03
  4. A person's hands place a thin, light-colored object on a stack of magazines on a white shelf in a dimly lit room.© HP0:04
  5. A sleek, open HP Spectre PC laptop sits on a wooden desk with a window in the background, displaying the time and date on its screen.© HP0:08

Stills © HP. Made by AMV BBDO, Academy and Seb Edwards.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The perfect gift is a thin, powerful HP Spectre PC.

Tagline: “keep reinventing”

gift givingproduct revealsleek design focusaspirational lifestylesubtle product placement

The cut

Length
15 s
Shots
8
Average shot
1.9 s

What creatives use HP “Reinvent Giving” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of HP “Reinvent Giving”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with long brown hair sits at a table, opening a silver laptop, viewed through a window at night.© HPA person's hands carefully peel back brown wrapping paper from a silver HP laptop on a wooden table next to a window.© HPA person's hands are seen wrapping a gift in brown paper with white dots on a wooden table.© HPA person's hands place a thin, light-colored object on a stack of magazines on a white shelf in a dimly lit room.© HP
    Frames from HP “Reinvent Giving”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of HP “Reinvent Giving” in order, with its length, framing and what happens in it.

    A young woman with long brown hair sits at a table, opening a silver laptop, viewed through a window at night.© HPA person's hands carefully peel back brown wrapping paper from a silver HP laptop on a wooden table next to a window.© HPA person's hands are seen wrapping a gift in brown paper with white dots on a wooden table.© HPA person's hands place a thin, light-colored object on a stack of magazines on a white shelf in a dimly lit room.© HPA sleek, open HP Spectre PC laptop sits on a wooden desk with a window in the background, displaying the time and date on its screen.© HP
    Length: 15 s · Shots: 8 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a gift giving

    Before you present an idea, you need to know who has done it, and how.

    HP “Reinvent Giving” is built on a gift giving. Search the library by idea to see every spot that uses it.

    Postnord “Rocks”© PostnordSharp Microwave Oven “Wedding”© Sharp Microwave OvenLipton “School Bus”© LiptonJohn Lewis “Where Love Lives”© John Lewis
    Postnord · Sharp Microwave Oven · Lipton · John Lewis

More commercials by Seb Edwards

More from AMV BBDO

Award-winning tech commercials

Questions

Who directed the HP “Reinvent Giving” commercial?

Seb Edwards directed it, produced by Academy, for the agency AMV BBDO.

Which agency made HP “Reinvent Giving”?

AMV BBDO created it for HP (2017).

What awards did HP “Reinvent Giving” win?

1 awards, including Epica 2017 Gold Personal Electronics & Devices.

What is the tagline of HP “Reinvent Giving”?

“keep reinventing”

Sources for the credits and awards

winners.epica-awards.com