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Ubisoft “The amazing street hack” 2014

Ubisoft “The amazing street hack” (2014) is an Ubisoft commercial directed by Cécilia Verheyden for BETC, produced by RITA FILMS. It won one award: Epica 2014 Silver Recreation & Leisure.

A phone repairman installs a special app on customers' phones, allowing them to hack streetlights, cars, and ATMs, leading to chaotic and amusing public reactions.

Video: Ubisoft on YouTube

Shot by shot

  1. A bright, glowing light appears on a dark screen, then red text reading "WARNING" appears with static and glitch effects.© Ubisoft0:00
  2. Two men, one with a beard and dark clothing, the other with curly hair and a light shirt, talk in a brightly lit electronics store at night.© Ubisoft0:37
  3. Two men are talking to each other in a store at night, with neon signs visible in the background.© Ubisoft0:58
  4. Two men, one in a suit and one in a light shirt, are talking and smiling in a brightly lit store at night.© Ubisoft1:21
  5. Two men, one with a beard in a black jacket and another in a light shirt, stand talking on a city street at night, with blurred lights in the background.© Ubisoft1:38
  6. Two men, one in a light blue hoodie and the other in a light-colored button-up shirt, are smiling and interacting on a city street at night.© Ubisoft2:01
  7. A traffic light changes from red to green, with a pedestrian signal also changing, on a city street at night.© Ubisoft2:30
  8. A POV shot from inside a car shows a red car driving past on a busy city street at night, with bright lights and buildings in the background.© Ubisoft2:41
  9. A diverse group of people stand on a city sidewalk at night, near a convenience store and an ATM, as a police car drives by.© Ubisoft2:57
  10. Three men, one in a white shirt, one in a dark shirt, and one with curly hair, stand near a neon ATM sign at night.© Ubisoft3:19
  11. A man with a beard looks on as a bald man in a black shirt talks to another man in front of an ATM at night.© Ubisoft3:39
  12. A young woman with dark hair in a patterned shirt covers her ears, then smiles, next to a man clapping, under a neon ATM sign at night.© Ubisoft3:56

Stills © Ubisoft. Made by BETC, RITA FILMS and Cécilia Verheyden.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Hidden camera pranks showcasing a video game's hacking abilities.

Tagline: “Hacking is our weapon.”

hidden camera prankpublic reactionmagical realismunassuming protagonistescalating chaos

The cut

Length
269 s
Shots
161
Average shot
1.7 s

What creatives use Ubisoft “The amazing street hack” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ubisoft “The amazing street hack”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bright, glowing light appears on a dark screen, then red text reading "WARNING" appears with static and glitch effects.© UbisoftTwo men, one with a beard and dark clothing, the other with curly hair and a light shirt, talk in a brightly lit electronics store at night.© UbisoftTwo men are talking to each other in a store at night, with neon signs visible in the background.© UbisoftTwo men, one in a suit and one in a light shirt, are talking and smiling in a brightly lit store at night.© Ubisoft
    Frames from Ubisoft “The amazing street hack”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ubisoft “The amazing street hack” in order, with its length, framing and what happens in it.

    A bright, glowing light appears on a dark screen, then red text reading "WARNING" appears with static and glitch effects.© UbisoftTwo men, one with a beard and dark clothing, the other with curly hair and a light shirt, talk in a brightly lit electronics store at night.© UbisoftTwo men are talking to each other in a store at night, with neon signs visible in the background.© UbisoftTwo men, one in a suit and one in a light shirt, are talking and smiling in a brightly lit store at night.© UbisoftTwo men, one with a beard in a black jacket and another in a light shirt, stand talking on a city street at night, with blurred lights in the background.© UbisoftTwo men, one in a light blue hoodie and the other in a light-colored button-up shirt, are smiling and interacting on a city street at night.© Ubisoft
    Length: 269 s · Shots: 161 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a hidden camera prank

    Before you present an idea, you need to know who has done it, and how.

    Ubisoft “The amazing street hack” is built on a hidden camera prank. Search the library by idea to see every spot that uses it.

    Crest & Oral-B “Halloween Treats Gone Wrong”© Crest & Oral-BNZTA “Drug Driving”© NZTALos Angeles Dodgers “Hey Batta”© Los Angeles DodgersPepsi “Security Camera”© Pepsi
    Crest & Oral-B · NZTA · Los Angeles Dodgers · Pepsi

More from BETC

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the Ubisoft “The amazing street hack” commercial?

Cécilia Verheyden directed it, produced by RITA FILMS, for the agency BETC.

Which agency made Ubisoft “The amazing street hack”?

BETC created it for Ubisoft (2014).

What awards did Ubisoft “The amazing street hack” win?

1 awards, including Epica 2014 Silver Recreation & Leisure.

What is the tagline of Ubisoft “The amazing street hack”?

“Hacking is our weapon.”

Sources for the credits and awards

winners.epica-awards.com