LA/PAC

01 · Featured

LA/PAC's most awarded commercial

Epica Gold 2018

30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis” 2018

A golden retriever grows up with a girl, sharing every milestone from childhood to adulthood, until a sudden illness threatens their bond, highlighting the deep connection between humans and their pets.

Directed by Xavier Giannoli · Altmann + Pacreau · LA/PAC

See the spot →Every shot in the library

02 · Directors

Notable directors at LA/PAC

Who made the work, and how much of it won awards. From the credits on every spot.

• © 30 Millions d'Amis2 award-winningXavier Giannoli2 spots · 30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis”
• © Citroen1 award-winningGary Freedman4 spots · Citroen “The Alien”
• © Intersnack1 award-winningGREG BRAY1 spots · Intersnack “Le Souffleur - Curly, C'est C** mais C'est Bon”
• © Décathlon1 award-winningMatthias Schut1 spots · Décathlon “Egypt”
• © DaciaQuentin Deronzier9 spots · Dacia “Hipster”
• © Leroy MerlinReynald Gresset3 spots · Leroy Merlin “Adventure's life”
• © McDonald’sWilfrid Brimo3 spots · McDonald’s “Grand Chicago Classic”
• © DS AutomobilesAB/CD/CD3 spots · DS Automobiles “DS3”
• © KFCJeff Low2 spots · KFC “Colonel Sanders”
• © Louis VuittonDamien Chazelle2 spots · Louis Vuitton “Tambour”
• © DecathalonEMILY MAY2 spots · Decathalon “Decathlon - Football”
• © PorschePeter Kaaden2 spots · Porsche “x Tag Heuer”

03 · Clients

LA/PAC's clients

Every brand in the library, by award-winning work.

• Citroën2023–2025

  2 commercials · 1 award-winning

• 30 Millions d'Amis2018

  1 commercials · 1 award-winning

• Amazon2018

  1 commercials · 1 award-winning

• Intersnack2015

  1 commercials · 1 award-winning

• Décathlon2007

  1 commercials · 1 award-winning

• Orange Business2024

  1 commercials · 1 award-winning

• Louis Vuitton2022–2025

  6 commercials

• DS Automobiles2025–2026

  3 commercials

• McDonald’s2023

  2 commercials

• DACIA2023–2025

  2 commercials

• Peugeot2023

  2 commercials

• Decathalon2025

  2 commercials

Also: AUDEMARS PIGUET, Jaeger Le Coultre, Leroy Merlin, Nissan, YSL, KFC, Orange, Prime Video, CELINE x REEBOK, Cartier, Direct Assurance, Empress 1908 Gin

04 · Works with

Who LA/PAC works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

LA/PAC's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 4

  Epica

  .

• 2

  London International Awards

  .

06 · Work

Commercials by LA/PAC

Our visual library has 52 LA/PAC commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© CELINE x REEBOKCELINE x REEBOK “Freestyle Lo - by Dave Meyers” 2026

© Direct AssuranceDirect Assurance “Black Cat” 2026

© AG2R La MondialeAG2R La Mondiale “That's What I Signed Up Fpr” 2026

© DS AutomobilesDS Automobiles “DS3” 2026

© Jaeger Le CoultreJaeger Le Coultre “Master of Precision” 2026

Most awarded

• © 30 Millions d'Amis30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis” 2018Dir. Xavier Giannoli · Altmann + PacreauEpica Gold 2018
• © CitroenCitroen “The Alien” 2025Dir. Gary Freedman · BETCLondon International Awards Silver 2025
• © Orange BusinessOrange Business “It Works Better When It Works Together - Elevator” 2024London International Awards Silver 2024
• © DécathlonDécathlon “Egypt” 2007Dir. Matthias Schut · Young & RubicamEpica Silver 2007
• © AmazonAmazon “Claire, Amazon Echo” 2018Dir. Xavier Giannoli · FFEpica Bronze 2018
• © IntersnackIntersnack “Le Souffleur - Curly, C'est C** mais C'est Bon” 2015Dir. GREG BRAY · CHANGEEpica Bronze 2015
• © CELINE x REEBOKCELINE x REEBOK “Freestyle Lo - by Dave Meyers” 2026Dir. Dave Meyers
• © Direct AssuranceDirect Assurance “Black Cat” 2026Dir. Tim Bullock
• © AG2R La MondialeAG2R La Mondiale “That's What I Signed Up Fpr” 2026Dir. Gary Freedman
• © DS AutomobilesDS Automobiles “DS3” 2026Dir. AB/CD/CD
• © Jaeger Le CoultreJaeger Le Coultre “Master of Precision” 2026Dir. Quentin Derozier
• © PMUPMU “PLAY - Three worlds - one playground” 2026BBDO
• © ds_automobilesds_automobiles “DS - Forged in Elegance” 2025Dir. Wilfrid Brimo · marcelagency
• © DS AutomobilesDS Automobiles “Fordged in Elegance” 2025Dir. Wilfrid Brimo · Marcel Agency
• © DaciaDacia “Hipster” 2025Dir. Quentin Deronzier · Publicis Conseil
• © DecathalonDecathalon “Decathlon - Football” 2025Dir. EMILY MAY · BETC
• © DecathalonDecathalon “Decathlon - Fitness” 2025Dir. EMILY MAY · BETC
• © Empress 1908 GinEmpress 1908 Gin “Splash of Color” 2025Dir. Claire Arnold · Erich & Kallman
• © PorschePorsche “x Tag Heuer” 2025Dir. Peter Kaaden
• © DIORDIOR “X Zoo Magazine” 2025Dir. Peter Kaaden
• © Louis VuittonLouis Vuitton “Holiday House” 2025Dir. Augustus Punch
• © DeLaurentisDeLaurentis “I'm Just A Rose” 2025Dir. Bérénice Golmann
• © France TélévisionsFrance Télévisions “Winter Olympics Tribute” 2025Dir. Quentin Deronzier
• © CartierCartier “Magical Night” 2024Dir. Damien Chazelle

07 · For producers

What producers use LA/PAC's page for

1. 01Who directs for LA/PAC

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind LA/PAC's 52 commercials, with the agencies and awards.

   © 30 Millions d'Amis© Citroen© Orange Business© Décathlon

   Quentin Deronzier · Gary Freedman · Reynald GressetOpen LA/PAC in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   LA/PAC's work by year, brand and award in one place, and the companies with a similar body of work.

   © LETGO© Mike's Hard Lemonade© Gucci© BBC

   Similar: ILA Studio, All Of Us Here, Partner FilmsCompare in the library →

08 · News

LA/PAC in the news

The latest stories we could source.

• 2026-10LA/PAC Signs Director Vincent LobelleLBB
• 2026-10LA/PAC Appoints Matthieu Elkaim as Managing DirectorLBB
• 2025-09La Pac appoints Esha Woottum as executive producershots

09 · Questions

About LA/PAC