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30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis” 2018

30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis” (2018) is a 30 Millions d'Amis commercial directed by Xavier Giannoli for Altmann + Pacreau, produced by LA/PAC. It won one award: Epica 2018 Gold Copywriting & Storytelling.

A golden retriever grows up with a girl, sharing every milestone from childhood to adulthood, until a sudden illness threatens their bond, highlighting the deep connection between humans and their pets.

Video: 30 Millions d'Amis on YouTube

Shot by shot

  1. A cute golden retriever puppy sits inside a playpen on green grass, surrounded by toys and other puppies, as a person in a yellow jacket watches.© 30 Millions d'Amis0:02
  2. A dark blue sedan drives past a green house with a man walking out, seen through bushes in a suburban neighborhood.© 30 Millions d'Amis0:08
  3. A young blonde girl in a pink shirt and jeans holds a golden retriever puppy in a sunlit bedroom, then kneels down with it.© 30 Millions d'Amis0:13
  4. A child in a striped shirt and grey pants kneels on the floor, finger painting with various colors on a white sheet of paper in a dimly lit room.© 30 Millions d'Amis0:18
  5. A young girl with long blonde hair and a white dog sit at a table with a birthday cake, as the girl blows out a candle.© 30 Millions d'Amis0:32
  6. A golden retriever dog with a red collar lies on a pink couch next to a plaid pillow, looking at a person whose shoulder is visible in the foreground.© 30 Millions d'Amis0:48
  7. A young male and female sit on a bed in a cozy bedroom, looking at each other and smiling warmly.© 30 Millions d'Amis0:54
  8. A woman in a light blue shirt and her golden retriever dog are playing in a cozy kitchen, with the dog standing on its hind legs.© 30 Millions d'Amis1:09
  9. A baby with blonde hair in a white onesie sits on a wooden floor, looking down at a blue toy in their hands in a bright room.© 30 Millions d'Amis1:17
  10. A person's hand offers a yellow toy to a golden retriever, while a baby sits in the background in a cozy living room.© 30 Millions d'Amis1:23
  11. A young woman with blonde hair and a blue shirt looks over her shoulder with a concerned expression, as the wind blows her hair, against a cloudy sky.© 30 Millions d'Amis1:31
  12. A young woman with light brown hair, wearing a pink shirt, kneels and hugs a golden retriever dog outdoors at dusk.© 30 Millions d'Amis1:41

Stills © 30 Millions d'Amis. Made by Altmann + Pacreau, LA/PAC and Xavier Giannoli.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A dog's life journey with its owner, from puppyhood to old age.

Tagline: “When a dog abandons his master, it's not to go on holiday.”

growing up togetherunconditional lovelife stages montagepet as family memberemotional journeyillness and recovery

The cut

Length
129 s
Shots
74
Average shot
1.7 s

What creatives use 30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of 30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A cute golden retriever puppy sits inside a playpen on green grass, surrounded by toys and other puppies, as a person in a yellow jacket watches.© 30 Millions d'AmisA dark blue sedan drives past a green house with a man walking out, seen through bushes in a suburban neighborhood.© 30 Millions d'AmisA young blonde girl in a pink shirt and jeans holds a golden retriever puppy in a sunlit bedroom, then kneels down with it.© 30 Millions d'AmisA child in a striped shirt and grey pants kneels on the floor, finger painting with various colors on a white sheet of paper in a dimly lit room.© 30 Millions d'Amis
    Frames from 30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of 30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis” in order, with its length, framing and what happens in it.

    A cute golden retriever puppy sits inside a playpen on green grass, surrounded by toys and other puppies, as a person in a yellow jacket watches.© 30 Millions d'AmisA dark blue sedan drives past a green house with a man walking out, seen through bushes in a suburban neighborhood.© 30 Millions d'AmisA young blonde girl in a pink shirt and jeans holds a golden retriever puppy in a sunlit bedroom, then kneels down with it.© 30 Millions d'AmisA child in a striped shirt and grey pants kneels on the floor, finger painting with various colors on a white sheet of paper in a dimly lit room.© 30 Millions d'AmisA young girl with long blonde hair and a white dog sit at a table with a birthday cake, as the girl blows out a candle.© 30 Millions d'AmisA golden retriever dog with a red collar lies on a pink couch next to a plaid pillow, looking at a person whose shoulder is visible in the foreground.© 30 Millions d'Amis
    Length: 129 s · Shots: 74 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a unconditional love

    Before you present an idea, you need to know who has done it, and how.

    30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis” is built on a unconditional love. Search the library by idea to see every spot that uses it.

    Pedigree “Hard Man to Impress”© PedigreePolla Chilena De Beneficencia “Ya eres millonario”© Polla Chilena De BeneficenciaPedigree Child Replacement Programme “Hard to Impress”© Pedigree Child Replacement ProgrammeCanal+ “Dads”© Canal+
    Pedigree · Polla Chilena De Beneficencia · Pedigree Child Replacement Programme · Canal+

More commercials by Xavier Giannoli

  • Amazon "Claire, Amazon Echo" (2018) commercial still© AmazonAmazon “Claire, Amazon Echo” 2018Dir. Xavier Giannoli · FFEpica Bronze 2018

More from Altmann + Pacreau

  • 30 Millions d'Amis Fundation "The cry for help" (2021) commercial still© 30 Millions d'Amis Fundation30 Millions d'Amis Fundation “The cry for help” 2021Dir. Bruno Aveillan · Altmann + PacreauEpica Gold 2021
  • 30 Millions D'amis Fondation "The Cry" (2022) commercial still© 30 Millions D'amis Fondation30 Millions D'amis Fondation “The Cry” 2022Altmann + PacreauCannes Lions Silver 2022
  • Naturalia "C'est bon de manger sain" (2023) commercial still© NaturaliaNaturalia “C'est bon de manger sain” 2023Dir. Humans · Altmann + Pacreau
  • Caisse d'Epargne "Communauté" (2018) commercial still© Caisse d'EpargneCaisse d'Epargne “Communauté” 2018Dir. DIDIER BARCELO · Altmann + Pacreau

Award-winning public service & ngo commercials

Questions

Who directed the 30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis” commercial?

Xavier Giannoli directed it, produced by LA/PAC, for the agency Altmann + Pacreau.

Which agency made 30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis”?

Altmann + Pacreau created it for 30 Millions d'Amis (2018).

What awards did 30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis” win?

1 awards, including Epica 2018 Gold Copywriting & Storytelling.

What is the tagline of 30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis”?

“When a dog abandons his master, it's not to go on holiday.”

Sources for the credits and awards

winners.epica-awards.com