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Décathlon “Egypt” 2007

Décathlon “Egypt” (2007) is a Décathlon commercial directed by Matthias Schut for Young & Rubicam, produced by LA/PAC. It won one award: Epica 2007 Silver Retail Services.

This ad showcases various individuals engaging in different sports activities, highlighting the versatility and accessibility of Decathlon products for an active lifestyle.

Video: Decathlon Egypt on YouTube

Shot by shot

  1. A person's feet in blue and white running shoes are seen from behind, jogging on a paved path in a park on a sunny day.© Décathlon0:00
  2. A person's legs and feet are shown running on a concrete surface with the ocean and bright sun in the background.© Décathlon0:01
  3. Two people rollerblading on a paved path lined with trees under a clear blue sky, with one person in the foreground and another further back.© Décathlon0:02
  4. A person's foot in a hiking boot steps onto a rocky surface in a desert landscape, showcasing the footwear's grip and durability.© Décathlon0:04
  5. Two women in hiking gear walk through a rocky desert canyon on a sunny day.© Décathlon0:04
  6. A female hiker with a backpack runs down a rocky mountain path under a clear blue sky in a wide shot.© Décathlon0:06
  7. Three male soccer players in yellow and black jerseys run drills on a green field under a bright sky.© Décathlon0:07
  8. A person in leopard print leggings and black and white sneakers runs on a treadmill in a modern, bright room with large windows.© Décathlon0:08
  9. A man in a black hoodie and light shorts runs past a hedge and a house on a suburban street during the day.© Décathlon0:09
  10. A man with dark hair and a beard surfs on a red surfboard, riding a wave in the ocean under a clear blue sky.© Décathlon0:10
  11. A shirtless man with dark curly hair surfs on a pink surfboard, riding a blue ocean wave under bright daylight.© Décathlon0:12
  12. A female cyclist in a pink shirt and black shorts rides a road bike on an empty desert road with sand dunes and mountains in the background.© Décathlon0:13

Stills © Décathlon. Made by Young & Rubicam, LA/PAC and Matthias Schut.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Diverse sports activities, active lifestyle, Decathlon for everyone.

montage of activitiesactive peoplediverse sportsaspirational lifestyleproduct in action

The cut

Length
20 s
Shots
14
Average shot
1.4 s

What creatives use Décathlon “Egypt” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Décathlon “Egypt”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's feet in blue and white running shoes are seen from behind, jogging on a paved path in a park on a sunny day.© DécathlonA person's legs and feet are shown running on a concrete surface with the ocean and bright sun in the background.© DécathlonTwo people rollerblading on a paved path lined with trees under a clear blue sky, with one person in the foreground and another further back.© DécathlonA person's foot in a hiking boot steps onto a rocky surface in a desert landscape, showcasing the footwear's grip and durability.© Décathlon
    Frames from Décathlon “Egypt”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Décathlon “Egypt” in order, with its length, framing and what happens in it.

    A person's feet in blue and white running shoes are seen from behind, jogging on a paved path in a park on a sunny day.© DécathlonA person's legs and feet are shown running on a concrete surface with the ocean and bright sun in the background.© DécathlonTwo people rollerblading on a paved path lined with trees under a clear blue sky, with one person in the foreground and another further back.© DécathlonA person's foot in a hiking boot steps onto a rocky surface in a desert landscape, showcasing the footwear's grip and durability.© DécathlonTwo women in hiking gear walk through a rocky desert canyon on a sunny day.© DécathlonA female hiker with a backpack runs down a rocky mountain path under a clear blue sky in a wide shot.© Décathlon
    Length: 20 s · Shots: 14 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a montage of activities

    Before you present an idea, you need to know who has done it, and how.

    Décathlon “Egypt” is built on a montage of activities. Search the library by idea to see every spot that uses it.

    adidas “Beyond the Surface”© adidasCoca-Cola “I Love You Hater”© Coca-ColaNike “Bo Knows”© NikeHORNBACH “1sqm”© HORNBACH
    adidas · Coca-Cola · Nike · HORNBACH

More from Young & Rubicam

  • TyC Sports "Promedio" (2013) commercial still© TyC SportsTyC Sports “Promedio” 2013Young & RubicamEl Ojo de Iberoamérica Gold 2013
  • Pirelli "Goddess" (1997) commercial still© PirelliPirelli “Goddess” 1997Young & RubicamBritish Arrows Gold 1997
  • Chevron Techron "Washed Car" (1996) commercial still© Chevron TechronChevron Techron “Washed Car” 1996Dir. Peter Lord · Young & RubicamClio Awards Gold 1996
  • Kopelco "Little Ant & Elephant" (1995) commercial still© KopelcoKopelco “Little Ant & Elephant” 1995Young & RubicamClio Awards Gold 1995
  • The Great Indoors "Hotel" (2002) commercial still© The Great IndoorsThe Great Indoors “Hotel” 2002Dir. Pep Bosch · Young & RubicamClio Awards Silver 2002
  • Courage Limited "Ice-Cream" (1993) commercial still© Courage LimitedCourage Limited “Ice-Cream” 1993Dir. Paul Weiland · Young & RubicamD&AD Graphite Pencil 1993

Award-winning retail commercials

Questions

Who directed the Décathlon “Egypt” commercial?

Matthias Schut directed it, produced by LA/PAC, for the agency Young & Rubicam.

Which agency made Décathlon “Egypt”?

Young & Rubicam created it for Décathlon (2007).

What awards did Décathlon “Egypt” win?

1 awards, including Epica 2007 Silver Retail Services.

Sources for the credits and awards

web.archive.org