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TyC Sports “Promedio” 2013

TyC Sports “Promedio” (2013) is a TyC Sports commercial for Young & Rubicam, produced by Sábado. It won one award: El Ojo de Iberoamérica 2013 Gold Film – TV14: Medios de comunicación.

This ad humorously depicts the universal experience of having a bad day, comparing it to the frustration of a football team's poor performance, to promote a sports channel.

Video: TyC Sports on YouTube

Shot by shot

  1. An establishing shot of a city skyline with numerous buildings and a billboard, under a clear sky during the day.© TyC Sports0:00
  2. A wide shot of a city skyline with various buildings under a hazy sky, showcasing urban architecture.© TyC Sports0:01
  3. A high-angle shot captures the exterior of a tall residential building with multiple balconies and windows under a bright sky.© TyC Sports0:02
  4. A middle-aged man with a beard sits at a kitchen table, looking up with a sad expression, while a young man walks by in the background.© TyC Sports0:03
  5. A young man in a red striped shirt eats a sandwich while talking to a young woman in a rainbow tank top in a hallway.© TyC Sports0:08
  6. A middle-aged man with a beard sits at a table, looking up and to the right with a pensive expression in a softly lit room.© TyC Sports0:17
  7. A man with dark hair and a beard looks surprised while sitting at a table, with another person in a plaid shirt and apron partially visible next to him.© TyC Sports0:27
  8. Two men in white shirts are working at a desk in an office, then one man gets angry and yells at the other, who looks annoyed.© TyC Sports0:28
  9. A young male with curly hair, wearing a white polo shirt, sits in a bathroom, looking sad and wiping his nose with a tissue, while an adult male offers him a box of tissues.© TyC Sports0:35
  10. A father and son talk in a bathroom, the father holding a tissue box, the son sitting on the counter, seen through a doorway.© TyC Sports0:42
  11. A man and woman are in bed, the woman is yelling at the man, who is trying to get out of bed, in a bedroom.© TyC Sports0:45
  12. Two men sit on a bench in a locker room, putting on their socks and shoes, while other men are in the background.© TyC Sports0:58

Stills © TyC Sports. Made by Young & Rubicam and Sábado.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Relatable bad day scenarios linked to football's "average" performance.

Tagline: “Sabemos lo que se siente.”

everyday frustrationsexaggerated reactionssports analogyslice of life vignetteshumorous misunderstandingsuniversal human experience

The cut

Length
86 s
Shots
14
Average shot
6.1 s

What creatives use TyC Sports “Promedio” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of TyC Sports “Promedio”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An establishing shot of a city skyline with numerous buildings and a billboard, under a clear sky during the day.© TyC SportsA wide shot of a city skyline with various buildings under a hazy sky, showcasing urban architecture.© TyC SportsA high-angle shot captures the exterior of a tall residential building with multiple balconies and windows under a bright sky.© TyC SportsA middle-aged man with a beard sits at a kitchen table, looking up with a sad expression, while a young man walks by in the background.© TyC Sports
    Frames from TyC Sports “Promedio”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of TyC Sports “Promedio” in order, with its length, framing and what happens in it.

    An establishing shot of a city skyline with numerous buildings and a billboard, under a clear sky during the day.© TyC SportsA wide shot of a city skyline with various buildings under a hazy sky, showcasing urban architecture.© TyC SportsA high-angle shot captures the exterior of a tall residential building with multiple balconies and windows under a bright sky.© TyC SportsA middle-aged man with a beard sits at a kitchen table, looking up with a sad expression, while a young man walks by in the background.© TyC SportsA young man in a red striped shirt eats a sandwich while talking to a young woman in a rainbow tank top in a hallway.© TyC SportsA middle-aged man with a beard sits at a table, looking up and to the right with a pensive expression in a softly lit room.© TyC Sports
    Length: 86 s · Shots: 14 · Average shot: 6.1 s

  3. 03Ad ideas: every spot built on a everyday frustrations

    Before you present an idea, you need to know who has done it, and how.

    TyC Sports “Promedio” is built on a everyday frustrations. Search the library by idea to see every spot that uses it.

    Volkswagen “The Others”© VolkswagenBMW “Intersection”© BMWNestea “Hay Nestea”© NesteaGWM “Oooh”© GWM
    Volkswagen · BMW · Nestea · GWM

More from Young & Rubicam

  • Chevron Techron "Washed Car" (1996) commercial still© Chevron TechronChevron Techron “Washed Car” 1996Dir. Peter Lord · Young & RubicamClio Awards Gold 1996
  • Pirelli "Carl in New York" (1996) commercial still© PirelliPirelli “Carl in New York” 1996Dir. Gerard de Thame · Young & RubicamBritish Arrows Gold 1996
  • Décathlon "Egypt" (2007) commercial still© DécathlonDécathlon “Egypt” 2007Dir. Matthias Schut · Young & RubicamEpica Silver 2007
  • The Great Indoors "Hotel" (2002) commercial still© The Great IndoorsThe Great Indoors “Hotel” 2002Dir. Pep Bosch · Young & RubicamClio Awards Silver 2002
  • Courage Limited "Ice-Cream" (1993) commercial still© Courage LimitedCourage Limited “Ice-Cream” 1993Dir. Paul Weiland · Young & RubicamD&AD Graphite Pencil 1993
  • Miller "Dominoes" (2003) commercial still© MillerMiller “Dominoes” 2003Dir. Fredrik Bond · Young & RubicamClio Awards Bronze 2004

Award-winning sport commercials

Questions

Which agency made TyC Sports “Promedio”?

Young & Rubicam created it for TyC Sports (2013).

What awards did TyC Sports “Promedio” win?

1 awards, including El Ojo de Iberoamérica 2013 Gold Film – TV14: Medios de comunicación.

What is the tagline of TyC Sports “Promedio”?

“Sabemos lo que se siente.”

Sources for the credits and awards

elojodeiberoamerica.com