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advertising agency · New York

Y&R

Y&R was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing, and brand identity consulting. It was known for its creative excellence and innovative campaigns. Founded in 1923 by John Orr Young and Raymond Rubicam in New York, United States. It is acquired by WPP Group in 2000. FrameThrower's visual library has 43 Y&R commercials (1992–2024), cut shot by shot, 31 of them award-winning, for clients including BBC, Pirelli, Kopelco and Gandhi Bookstores, directed by Marek Partys, Smith & Foulkes and Gerard de Thame among others.

43
Commercials in our library
31
Award-winning
1992–2024
Active
1923
Founded
New York
Based in
11
Offices

01 · Featured

Y&R's most awarded commercial

BBC Local Radio “Local Radio” (2011), still© BBC Local RadioBBC Local Radio “Local Radio” (2011), frame 2© BBC Local RadioBBC Local Radio “Local Radio” (2011), frame 3© BBC Local RadioBBC Local Radio “Local Radio” (2011), frame 4© BBC Local RadioBBC Local Radio “Local Radio” (2011), frame 5© BBC Local RadioBBC Local Radio “Local Radio” (2011), frame 6© BBC Local Radio

D&AD Yellow Pencil 2011

BBC Local Radio “Local Radio” 2011

People from all walks of life and different locations across the UK are shown interacting with their surroundings in unusual and affectionate ways, set to a classic love song.

Directed by Olly Blackburn · Y&R · Great Guns

Also watch

Video: Nexus Studios on Vimeo

BBC “BBC Winter Olympics - The Fearless are Here” 2018 →Clio Awards Silver 2018

02 · Directors

Notable directors at Y&R

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Y&R's clients

Every brand in the library, by award-winning work.

  • BBC2010–2018

    3 commercials · 3 award-winning

  • Pirelli1996–1997

    2 commercials · 2 award-winning

  • Kopelco1995

    1 commercials · 1 award-winning

  • Gandhi Bookstores2015

    1 commercials · 1 award-winning

  • Post Bellum2018

    1 commercials · 1 award-winning

  • Décathlon2007

    1 commercials · 1 award-winning

  • Miller2003

    1 commercials · 1 award-winning

  • BBC Sport2018

    1 commercials · 1 award-winning

  • TyC Sports2013

    1 commercials · 1 award-winning

  • Chevron Techron1996

    1 commercials · 1 award-winning

  • The Great Indoors2002

    1 commercials · 1 award-winning

  • AT&T2002

    1 commercials · 1 award-winning

Also: Narcan, Journalists' Union, Astro Mobile, Ford, Diet Dr Pepper, NASCAR, Dr Pepper, U.S. Census Bureau, Marks & Spencer, BBC Local Radio, LG OLED TV, Virgin Atlantic

04 · Works with

Who Y&R works with

From the credits: the companies behind the spots, by number of spots.

Production companies Y&R hires

05 · Awards

Y&R's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 8

    Clio Awards

    .

  • 5

    D&AD

    .

  • 4

    Effie Awards

    .

  • 4

    British Arrows

    .

  • 3

    Cannes Lions

    .

  • 2

    Epica

    .

  • 2

    London International Awards

    .

  • 1

    Kinsale Sharks

    .

Top award-winning spots

  • D&AD Yellow Pencil 2011BBC Local Radio “Local Radio”
  • D&AD Yellow Pencil 2011BBC “Winter Olympics”
  • IPA Effectiveness Awards Grand Prix 2006Marks & Spencer “This is not just food, this is M&S food”
  • Clio Awards Gold 2024Narcan “Who Is Your World”
  • Clio Awards Gold 2012LG OLED TV “Thief”
  • British Arrows Gold 1997Pirelli “Goddess”
  • Clio Awards Gold 1996Chevron Techron “Washed Car”
  • British Arrows Gold 1996Pirelli “Carl in New York”

Company honours

  • Two Grand Prix at New York Festivals (2014)LBB

06 · Work

Commercials by Y&R

Our visual library has 43 Y&R commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

1995
2000
2010
2015

Latest

Narcan “Who Is Your World” (2024)© NarcanNarcan “Who Is Your World” 2024Clio Awards Gold 2024
Caltex “Caltex - Bubbles” (2024)© CaltexCaltex “Caltex - Bubbles” 2024
Amart “Release The Doves” (2023)© AmartAmart “Release The Doves” 2023
VH1 “Anti Rock - Rockstar” (2023)© VH1VH1 “Anti Rock - Rockstar” 2023
Optum “Heroes” (2023)© OptumOptum “Heroes” 2023

Most awarded

  • BBC Local Radio "Local Radio" (2011) commercial still© BBC Local RadioBBC Local Radio “Local Radio” 2011Dir. Olly Blackburn · Y&RD&AD Yellow Pencil 2011
  • BBC "Winter Olympics" (2010) commercial still© BBCBBC “Winter Olympics” 2010Dir. Marc Craste · Y&RD&AD Yellow Pencil 2011
  • Marks & Spencer "This is not just food, this is M&S food" (2006) commercial still© Marks & SpencerMarks & Spencer “This is not just food, this is M&S food” 2006Y&RIPA Effectiveness Awards Grand Prix 2006
  • Narcan "Who Is Your World" (2024) commercial still© NarcanNarcan “Who Is Your World” 2024Dir. Marek Partys · Y&RClio Awards Gold 2024
  • LG OLED TV "Thief" (2012) commercial still© LG OLED TVLG OLED TV “Thief” 2012Dir. Hans Knaapen · Y&RClio Awards Gold 2012
  • Pirelli "Goddess" (1997) commercial still© PirelliPirelli “Goddess” 1997Young & RubicamBritish Arrows Gold 1997
  • Chevron Techron "Washed Car" (1996) commercial still© Chevron TechronChevron Techron “Washed Car” 1996Dir. Peter Lord · Young & RubicamClio Awards Gold 1996
  • Pirelli "Carl in New York" (1996) commercial still© PirelliPirelli “Carl in New York” 1996Dir. Gerard de Thame · Young & RubicamBritish Arrows Gold 1996
  • Kopelco "Little Ant & Elephant" (1995) commercial still© KopelcoKopelco “Little Ant & Elephant” 1995Young & RubicamClio Awards Gold 1995
  • Courage Limited "Ice-Cream" (1993) commercial still© Courage LimitedCourage Limited “Ice-Cream” 1993Dir. Paul Weiland · Young & RubicamD&AD Graphite Pencil 1993
  • Journalists' Union "Orange" (1992) commercial still© Journalists' UnionJournalists' Union “Orange” 1992Young & RubicamCannes Lions Silver 1992
  • BBC "BBC Winter Olympics - The Fearless are Here" (2018) commercial still© BBCBBC “BBC Winter Olympics - The Fearless are Here” 2018Dir. Smith & Foulkes · Y&RClio Awards Silver 2018
  • BBC "Olympic Games" (2013) commercial still© BBCBBC “Olympic Games” 2013Y&RBritish Arrows Silver 2013
  • The Great Indoors "Hotel" (2002) commercial still© The Great IndoorsThe Great Indoors “Hotel” 2002Dir. Pep Bosch · Young & RubicamClio Awards Silver 2002
  • BBC Sport "The Fearless Are Here" (2018) commercial still© BBC SportBBC Sport “The Fearless Are Here” 2018Dir. Smith & Foulkes · Y&RKinsale Sharks Gold 2018
  • TyC Sports "Promedio" (2013) commercial still© TyC SportsTyC Sports “Promedio” 2013Young & RubicamEl Ojo de Iberoamérica Gold 2013
  • Virgin Atlantic "Flying in the Face of Ordinary" (2013) commercial still© Virgin AtlanticVirgin Atlantic “Flying in the Face of Ordinary” 2013Dir. Antoine Bardou · Y&REpica Gold 2013
  • NASCAR "How Bad Have You Got It" (2002) commercial still© NASCARNASCAR “How Bad Have You Got It” 2002Y&REffie Awards Gold 2002
  • U.S. Census Bureau "Census 2000. This is Your Future. Don't Leave it Blank" (2001) commercial still© U.S. Census BureauU.S. Census Bureau “Census 2000. This is Your Future. Don't Leave it Blank” 2001Y&REffie Awards Gold 2001
  • Dr Pepper "Just What The Dr Ordered" (1995) commercial still© Dr PepperDr Pepper “Just What The Dr Ordered” 1995Y&REffie Awards Gold 1995
  • Diet Dr Pepper "There's No Stopping the Taste" (1993) commercial still© Diet Dr PepperDiet Dr Pepper “There's No Stopping the Taste” 1993Y&REffie Awards Gold 1993
  • Post Bellum "Untold Stories" (2018) commercial still© Post BellumPost Bellum “Untold Stories” 2018Dir. Marek Partys · Y&RCannes Lions Bronze 2018
  • Gandhi Bookstores "Evolution" (2015) commercial still© Gandhi BookstoresGandhi Bookstores “Evolution” 2015Y&RCannes Lions Bronze 2015
  • Fifa "Fifa 14" (2014) commercial still© FifaFifa “Fifa 14” 2014Dir. Felipe Rueda · Y&RD&AD Wood Pencil 2014

07 · For producers

What producers use Y&R's page for

  1. 01Who Y&R hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind Y&R's 43 commercials, spot by spot.

    BBC Local Radio “Local Radio”© BBC Local RadioBBC “Winter Olympics”© BBCMarks & Spencer “This is not just food, this is M&S food”© Marks & SpencerNarcan “Who Is Your World”© Narcan
    Marek Partys · Smith & Foulkes · Gerard de Thame

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    Y&R's work by year, brand and award in one place, and the companies with a similar body of work.

    Wieden+Kennedy© DoorDashBBH© VodafoneAMV BBDO© Guinnessadam&eve\TBWA© Harvey Nichols
    Similar: Wieden+Kennedy, BBH, AMV BBDO

08 · Questions

About Y&R

What commercials has Y&R made?+

43 in the library, 1992–2024, including BBC Local Radio “Local Radio”, BBC “Winter Olympics”, Marks & Spencer “This is not just food, this is M&S food” and Narcan “Who Is Your World”.

Which directors does Y&R work with?+

Marek Partys (2), Smith & Foulkes (2), Gerard de Thame (2), Matthias Schut (1), Fredrik Bond (1) and Tom Hooper (1).

What awards has Y&R's work won?+

31 award-winning spots, including D&AD Yellow Pencil 2011 for BBC Local Radio “Local Radio”, D&AD Yellow Pencil 2011 for BBC “Winter Olympics” and IPA Effectiveness Awards Grand Prix 2006 for Marks & Spencer “This is not just food, this is M&S food”.

Who owns Y&R?+

Y&R is acquired by WPP Group in 2000.

Where is Y&R based?+

New York, United States, with offices in Philadelphia, Kansas City, London, São Paulo, Shanghai, Singapore, Sydney, Cape Town, Melbourne, Santiago, Bogota.

Who are Y&R's clients?+

In the library: BBC (3 commercials, 2010–2018), Pirelli (2 commercials, 1996–1997), Kopelco (1 commercials, 1995–1995), Gandhi Bookstores (1 commercials, 2015–2015), Post Bellum (1 commercials, 2018–2018) and Décathlon (1 commercials, 2007–2007).

09 · Discover

Other agencies with similar work

Not connected to Y&R: matched by the ideas, tone and categories of their commercials.