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BBC “BBC Winter Olympics - The Fearless are Here” 2018

BBC “BBC Winter Olympics - The Fearless are Here” (2018) is a BBC commercial directed by Smith & Foulkes for Y&R, produced by Nexus Studios. It won one award: Clio 2018 Silver — Film Technique (Animation) / Animation.

Animated winter Olympic athletes overcome their fears, personified as shadowy monsters, to achieve greatness, culminating in a powerful display of courage and skill.

Video: Nexus Studios on Vimeo

Shot by shot

  1. An animated female speed skater in a black suit and red goggles looks over her shoulder on a vast, icy plain under a cloudy sky.© BBC0:03
  2. An animated female athlete in a black suit and red goggles stands against a cloudy sky, looking determined as the camera zooms into her face.© BBC0:06
  3. An animated female speed skater in a black suit and red goggles skates past three large, shadowy wolf-like creatures with glowing red eyes.© BBC0:08
  4. A snowboarder slides down a giant, stylized eye, surrounded by other eyes, in a dark, animated world.© BBC0:23
  5. An animated female skier in a black suit and red helmet crouches at a starting line, then skis away from a large, dark, cloud-like monster.© BBC0:40
  6. An animated skier in a black suit and red helmet and skis, crouches as a large black, shadowy monster with many hands looms over them on a light background.© BBC0:47
  7. An animated skier, represented by a black, fluid shape with red skis, glides across a white background, leaving a trail of black liquid.© BBC0:51
  8. An animated curler in red and black pushes a curling stone across an ice rink, with motion blur indicating speed.© BBC0:54
  9. An animated figure skates on a bright ice rink, surrounded by dark, swirling shapes with red accents, suggesting a dramatic and intense atmosphere.© BBC1:01
  10. An animated female ice skater in a blue dress with white speckles skates on ice, as black, tentacle-like shapes emerge from the ice and wrap around her.© BBC1:02
  11. An animated skier in a blue suit and red helmet skis down a white slope, with a large black abstract shape looming above.© BBC1:15
  12. An animated female skier in a blue suit and red helmet skis down a slope, kicking up snow, in a stylized, minimalist setting.© BBC1:16

Stills © BBC. Made by Y&R, Nexus Studios and Smith & Foulkes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Personifying fear as shadowy monsters that athletes must overcome to succeed.

Tagline: “The Fearless Are Here. The Winter Olympics. Starts 9th February across the BBC.”

personified fearhero's journeyovercoming obstaclesstylized animationmontage of challengestriumphant ending

The cut

Length
90 s
Shots
26
Average shot
3.5 s
Format
animation 2d

What creatives use BBC “BBC Winter Olympics - The Fearless are Here” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of BBC “BBC Winter Olympics - The Fearless are Here”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An animated female speed skater in a black suit and red goggles looks over her shoulder on a vast, icy plain under a cloudy sky.© BBCAn animated female athlete in a black suit and red goggles stands against a cloudy sky, looking determined as the camera zooms into her face.© BBCAn animated female speed skater in a black suit and red goggles skates past three large, shadowy wolf-like creatures with glowing red eyes.© BBCA snowboarder slides down a giant, stylized eye, surrounded by other eyes, in a dark, animated world.© BBC
    Frames from BBC “BBC Winter Olympics - The Fearless are Here”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of BBC “BBC Winter Olympics - The Fearless are Here” in order, with its length, framing and what happens in it.

    An animated female speed skater in a black suit and red goggles looks over her shoulder on a vast, icy plain under a cloudy sky.© BBCAn animated female athlete in a black suit and red goggles stands against a cloudy sky, looking determined as the camera zooms into her face.© BBCAn animated female speed skater in a black suit and red goggles skates past three large, shadowy wolf-like creatures with glowing red eyes.© BBCA snowboarder slides down a giant, stylized eye, surrounded by other eyes, in a dark, animated world.© BBCAn animated female skier in a black suit and red helmet crouches at a starting line, then skis away from a large, dark, cloud-like monster.© BBCAn animated skier in a black suit and red helmet and skis, crouches as a large black, shadowy monster with many hands looms over them on a light background.© BBC
    Length: 90 s · Shots: 26 · Average shot: 3.5 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    BBC “BBC Winter Olympics - The Fearless are Here” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More commercials by Smith & Foulkes

  • BBC Sport "The Fearless Are Here" (2018) commercial still© BBC SportBBC Sport “The Fearless Are Here” 2018Dir. Smith & Foulkes · Y&RKinsale Sharks Gold 2018
  • Stand Up To Cancer "It's Payback Time" (2015) commercial still© Stand Up To CancerStand Up To Cancer “It's Payback Time” 2015Dir. Smith & Foulkes · 4creativeCreative Circle Gold 2015
  • Comcast "Future Hopping" (2010) commercial still© ComcastComcast “Future Hopping” 2010Dir. Smith & Foulkes · GoodbyD&AD Yellow Pencil 2010
  • Department of Transport "The Boy Who Didn’t Stop, Look & Listen" (2009) commercial still© Department of TransportDepartment of Transport “The Boy Who Didn’t Stop, Look & Listen” 2009Dir. Smith & Foulkes · Leo BurnettBritish Arrows Gold 2009
  • Telstra "wherever we go again" (2026) commercial still© TelstraTelstra “wherever we go again” 2026Dir. Smith & Foulkes · Bear Meets Eagle On FireCiclope Silver 2026
  • Planters "Open the Magic" (2025) commercial still© PlantersPlanters “Open the Magic” 2025Dir. Smith & Foulkes · VaynerMediaEpica Silver 2025

More from Y&R

  • Marks & Spencer "This is not just food, this is M&S food" (2006) commercial still© Marks & SpencerMarks & Spencer “This is not just food, this is M&S food” 2006Y&RIPA Effectiveness Awards Grand Prix 2006
  • Narcan "Who Is Your World" (2024) commercial still© NarcanNarcan “Who Is Your World” 2024Dir. Marek Partys · Y&RClio Awards Gold 2024
  • Virgin Atlantic "Flying in the Face of Ordinary" (2013) commercial still© Virgin AtlanticVirgin Atlantic “Flying in the Face of Ordinary” 2013Dir. Antoine Bardou · Y&REpica Gold 2013
  • LG OLED TV "Thief" (2012) commercial still© LG OLED TVLG OLED TV “Thief” 2012Dir. Hans Knaapen · Y&RClio Awards Gold 2012
  • BBC Local Radio "Local Radio" (2011) commercial still© BBC Local RadioBBC Local Radio “Local Radio” 2011Dir. Olly Blackburn · Y&RD&AD Yellow Pencil 2011
  • BBC "Winter Olympics" (2010) commercial still© BBCBBC “Winter Olympics” 2010Dir. Marc Craste · Y&RD&AD Yellow Pencil 2011

Award-winning media & entertainment commercials

Questions

Who directed the BBC “BBC Winter Olympics - The Fearless are Here” commercial?

Smith & Foulkes directed it, produced by Nexus Studios, for the agency Y&R.

Which agency made BBC “BBC Winter Olympics - The Fearless are Here”?

Y&R created it for BBC (2018).

What awards did BBC “BBC Winter Olympics - The Fearless are Here” win?

1 awards, including Clio 2018 Silver — Film Technique (Animation) / Animation.

What is the tagline of BBC “BBC Winter Olympics - The Fearless are Here”?

“The Fearless Are Here. The Winter Olympics. Starts 9th February across the BBC.”

Sources for the credits and awards

clios.com