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Orange Business “It Works Better When It Works Together - Elevator” 2024

Orange Business “It Works Better When It Works Together - Elevator” (2024) is an Orange Business commercial, produced by LA/PAC. It won one award: LIA 2024 Silver — Production & Post-Production / Performance/Casting.

An office worker's attempt to use an AI-powered elevator voice bot for a specific floor goes hilariously wrong, triggering the fire prevention system and soaking everyone inside.

Video: Orange Business on YouTube

Shot by shot

  1. A diverse group of business people walk through a modern office lobby, some wearing headsets, as a woman works at a reception desk in the background.© Orange Business0:00
  2. A woman in a brown top and dark skirt approaches an elevator, which opens to reveal a man and another woman entering, in an office building.© Orange Business0:02
  3. A man in a grey shirt and tie, wearing a headset, holds a tablet and smiles at a woman in an elevator, with a digital screen showing weather and a microphone icon on the wall.© Orange Business0:06
  4. A red-haired woman in a business suit looks directly at the camera, standing in an elevator with two other people.© Orange Business0:12
  5. A smart screen in an elevator shows a weather forecast and a microphone icon, with a voice command being processed.© Orange Business0:13
  6. A close-up shot of an elevator control panel with a screen displaying a fire detection emergency alert.© Orange Business0:13
  7. A man with a headset and a woman behind him are in an elevator, as the man looks around with a slight smile.© Orange Business0:14
  8. A man in a shirt and tie looks surprised as a woman stands behind him in an elevator, with red emergency lighting.© Orange Business0:15
  9. A woman with long dark hair, wearing a brown top, looks up in an elevator as water drips from the ceiling, illuminated by red light.© Orange Business0:17
  10. A man with a beard and glasses shouts in a red-lit, shaking elevator, trying to stop it.© Orange Business0:19
  11. A man in a suit, with an earpiece, holds up a tablet in a dark, red-lit, water-filled elevator with other people.© Orange Business0:20
  12. A group of four office workers, two men and two women, are seen inside an elevator with surprised expressions as the doors open.© Orange Business0:22

Stills © Orange Business. Made by LA/PAC.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

AI misunderstanding leads to chaotic, wet elevator ride, highlighting the need for integrated tech.

Tagline: “It works better when it works together”

AI gone wrongsituational ironyescalating chaosdeadpan humorunexpected outcome

The cut

Length
37 s
Shots
18
Average shot
2.1 s

What creatives use Orange Business “It Works Better When It Works Together - Elevator” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Orange Business “It Works Better When It Works Together - Elevator”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of business people walk through a modern office lobby, some wearing headsets, as a woman works at a reception desk in the background.© Orange BusinessA woman in a brown top and dark skirt approaches an elevator, which opens to reveal a man and another woman entering, in an office building.© Orange BusinessA man in a grey shirt and tie, wearing a headset, holds a tablet and smiles at a woman in an elevator, with a digital screen showing weather and a microphone icon on the wall.© Orange BusinessA red-haired woman in a business suit looks directly at the camera, standing in an elevator with two other people.© Orange Business
    Frames from Orange Business “It Works Better When It Works Together - Elevator”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Orange Business “It Works Better When It Works Together - Elevator” in order, with its length, framing and what happens in it.

    A diverse group of business people walk through a modern office lobby, some wearing headsets, as a woman works at a reception desk in the background.© Orange BusinessA woman in a brown top and dark skirt approaches an elevator, which opens to reveal a man and another woman entering, in an office building.© Orange BusinessA man in a grey shirt and tie, wearing a headset, holds a tablet and smiles at a woman in an elevator, with a digital screen showing weather and a microphone icon on the wall.© Orange BusinessA red-haired woman in a business suit looks directly at the camera, standing in an elevator with two other people.© Orange BusinessA smart screen in an elevator shows a weather forecast and a microphone icon, with a voice command being processed.© Orange BusinessA close-up shot of an elevator control panel with a screen displaying a fire detection emergency alert.© Orange Business
    Length: 37 s · Shots: 18 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a situational irony

    Before you present an idea, you need to know who has done it, and how.

    Orange Business “It Works Better When It Works Together - Elevator” is built on a situational irony. Search the library by idea to see every spot that uses it.

    Luvs “Hospital”© LuvsCalifornia Map & Travel “Taser”© California Map & TravelNaked “When Thungry Get Naked”© NakedUber Eats “Uber Don't Eats”© Uber Eats
    Luvs · California Map & Travel · Naked · Uber Eats

Award-winning tech commercials

Questions

What awards did Orange Business “It Works Better When It Works Together - Elevator” win?

1 awards, including LIA 2024 Silver — Production & Post-Production / Performance/Casting.

What is the tagline of Orange Business “It Works Better When It Works Together - Elevator”?

“It works better when it works together”

Sources for the credits and awards

2024.liaentries.com