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Ubisoft “Far Cry Primal: The Charge” 2016

Ubisoft “Far Cry Primal: The Charge” (2016) is an Ubisoft commercial directed by Ivan Grbovic for BETC, produced by Wanda Productions. It won one award: Epica 2016 Bronze Recreation & Leisure.

A fast-paced montage showcases the evolution of warfare, from modern soldiers to ancient warriors, culminating in a prehistoric battle for survival against fearsome beasts.

Video: Ubisoft Switzerland on YouTube

Shot by shot

  1. Heavily armed soldiers in tactical gear jump out of a futuristic aircraft onto a dusty battlefield as an explosion erupts behind them.© Ubisoft0:00
  2. A group of soldiers in historical uniforms run across a battlefield with smoke and explosions in the background under a bright sun.© Ubisoft0:01
  3. A herd of woolly mammoths stampedes over a grassy hill towards a valley with a river and snow-capped mountains in the background.© Ubisoft0:03
  4. A man with long dark hair and a beard, wearing primitive clothing, looks up with a worried expression in a rocky, mountainous landscape.© Ubisoft0:05
  5. A rugged caveman with dreadlocks and fur clothing holds a bone club, looking determined in a mountainous, prehistoric landscape.© Ubisoft0:07
  6. A man with long dark hair and a beard, wearing fur and bone necklace, looks up in fear in a rocky, smoky landscape.© Ubisoft0:08
  7. A group of primitive hunters with spears run across a rocky, dusty landscape with mammoths in the background under a bright sky.© Ubisoft0:10
  8. A large, hairy mammoth with huge tusks rears up on its hind legs, with a person on its back, in a prehistoric landscape.© Ubisoft0:11
  9. A first-person perspective of a character holding a weapon, looking down at a snowy, rocky landscape with other characters fighting below.© Ubisoft0:12
  10. A male warrior in fur clothing fights a large grey wolf in a snowy, mountainous landscape during the day.© Ubisoft0:13
  11. A fierce caveman rides a saber-toothed tiger through a grassy field with trees in the background, holding a spear.© Ubisoft0:14
  12. Three video game boxes for "Far Cry Primal" are displayed against a blurred forest background, with the release date and website visible.© Ubisoft0:15

Stills © Ubisoft. Made by BETC, Wanda Productions and Ivan Grbovic.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Evolution of warfare, from modern to primal, highlighting the game's prehistoric setting.

evolution of mansurvival of the fittestman vs wildhero's journeyancient warfarebeast mastery

The cut

Length
20 s
Shots
19
Average shot
1.1 s
Format
cgi

What creatives use Ubisoft “Far Cry Primal: The Charge” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ubisoft “Far Cry Primal: The Charge”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Heavily armed soldiers in tactical gear jump out of a futuristic aircraft onto a dusty battlefield as an explosion erupts behind them.© UbisoftA group of soldiers in historical uniforms run across a battlefield with smoke and explosions in the background under a bright sun.© UbisoftA herd of woolly mammoths stampedes over a grassy hill towards a valley with a river and snow-capped mountains in the background.© UbisoftA man with long dark hair and a beard, wearing primitive clothing, looks up with a worried expression in a rocky, mountainous landscape.© Ubisoft
    Frames from Ubisoft “Far Cry Primal: The Charge”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ubisoft “Far Cry Primal: The Charge” in order, with its length, framing and what happens in it.

    Heavily armed soldiers in tactical gear jump out of a futuristic aircraft onto a dusty battlefield as an explosion erupts behind them.© UbisoftA group of soldiers in historical uniforms run across a battlefield with smoke and explosions in the background under a bright sun.© UbisoftA herd of woolly mammoths stampedes over a grassy hill towards a valley with a river and snow-capped mountains in the background.© UbisoftA man with long dark hair and a beard, wearing primitive clothing, looks up with a worried expression in a rocky, mountainous landscape.© UbisoftA rugged caveman with dreadlocks and fur clothing holds a bone club, looking determined in a mountainous, prehistoric landscape.© UbisoftA man with long dark hair and a beard, wearing fur and bone necklace, looks up in fear in a rocky, smoky landscape.© Ubisoft
    Length: 20 s · Shots: 19 · Average shot: 1.1 s · Format: cgi

  3. 03Ad ideas: every spot built on a survival of the fittest

    Before you present an idea, you need to know who has done it, and how.

    Ubisoft “Far Cry Primal: The Charge” is built on a survival of the fittest. Search the library by idea to see every spot that uses it.

    Bbc “Dynasties”© BbcArtis “Artis Lives”© ArtisNat Geo WILD “Every Instinct”© Nat Geo WILDBC Dairy Foundation “T-Rex”© BC Dairy Foundation
    Bbc · Artis · Nat Geo WILD · BC Dairy Foundation

More commercials by Ivan Grbovic

  • Orange "Euro 2016" (2016) commercial still© OrangeOrange “Euro 2016” 2016Dir. Ivan Grbovic · Publicis ConseilEpica Silver 2016
  • Xfinity "Greek Gods Group Chat" (2026) commercial still© XfinityXfinity “Greek Gods Group Chat” 2026Dir. Ivan Grbovic · Xfinity Creative
  • Viens jouer pour vrai "Ministère de l’Emploi et de la Solidarité sociale" (2026) commercial still© Viens jouer pour vraiViens jouer pour vrai “Ministère de l’Emploi et de la Solidarité sociale” 2026Dir. Ivan Grbovic · Sid Lee
  • The Coca-Cola Company "Coca-Cola Canada - The Wave" (2025) commercial still© The Coca-Cola CompanyThe Coca-Cola Company “Coca-Cola Canada - The Wave” 2025Dir. Ivan Grbovic · WPP Open X
  • Government of Quebec "The Pleasure of Reading Is Passed On" (2024) commercial still© Government of QuebecGovernment of Quebec “The Pleasure of Reading Is Passed On” 2024Dir. Ivan Grbovic · LG2
  • Public Health Agency "of Canada - Mass Vacination" (2023) commercial still© Public Health AgencyPublic Health Agency “of Canada - Mass Vacination” 2023Dir. Ivan Grbovic · Cossette

More from BETC

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the Ubisoft “Far Cry Primal: The Charge” commercial?

Ivan Grbovic directed it, produced by Wanda Productions, for the agency BETC.

Which agency made Ubisoft “Far Cry Primal: The Charge”?

BETC created it for Ubisoft (2016).

What awards did Ubisoft “Far Cry Primal: The Charge” win?

1 awards, including Epica 2016 Bronze Recreation & Leisure.

Sources for the credits and awards

winners.epica-awards.com