advertising agency · Buenos Aires
Ponce
Ponce Buenos Aires is a multi-award-winning advertising agency known for its creative solutions and lasting impressions. The agency has helped build important brands in Argentina and globally. in Buenos Aires, Argentina. FrameThrower's visual library has 19 Ponce commercials (2012–2020), cut shot by shot, 14 of them award-winning, for clients including Axe, Unilever, Personal and Fox, directed by Juan Cabral, Augusto Giménez Zapiola and Esteban Sapir among others.
- 19
- Commercials in our library
- 14
- Award-winning
- 2012–2020
- Active
- Buenos Aires
- Based in
01 · Featured
Ponce's most awarded commercial
© Axe random
© Axe random
© Axe random
© Axe random
© Axe random
© Axe randomEl Ojo de Iberoamérica Gold 2014
Axe random “La Donna” 2014
A young man experiences a series of unpredictable encounters with women, set to the opera "La Donna è Mobile," highlighting the unpredictable nature of women and the new Axe Random fragrance.
Directed by Juan Cabral · Ponce · MJZ
Also watch
Axe “Young and Mature” 2013 →London International Awards Silver 2013
02 · Directors
Notable directors at Ponce
Who made the work, and how much of it won awards. From the credits on every spot.
- © Axe random2 award-winningJuan Cabral2 spots · Axe random “La Donna”
© Personal2 award-winningAugusto Giménez Zapiola2 spots · Personal “Esperar”
© Personal2 award-winningEsteban Sapir2 spots · Personal “Conversación”
© Axe1 award-winningAgustín Alberdi2 spots · Axe “Tommy Hugs”
© Charlas Tedx1 award-winningAri Evario1 spots · Charlas Tedx “Invitación”
© Axe1 award-winningLuciano Landajo1 spots · Axe “Beleza”
© Axe Shower Gel1 award-winningRafael López Saubidet1 spots · Axe Shower Gel “Evidencias 1 y 2”
© Axe1 award-winningMaxi Blanco1 spots · Axe “Young and Mature”
© UnileverGary Freedman4 spots · Unilever “Whoa Whoa Whoa”
03 · Clients
Ponce's clients
Every brand in the library, by award-winning work.
- Axe2013–2018
4 commercials · 3 award-winning
- Unilever2014–2020
6 commercials · 2 award-winning
- Personal2016
2 commercials · 2 award-winning
- Fox2017
1 commercials · 1 award-winning
- Mercado Libre2016
1 commercials · 1 award-winning
- Axe random2014
1 commercials · 1 award-winning
- Charlas Tedx2014
1 commercials · 1 award-winning
- Axe Young and Mature2013
1 commercials · 1 award-winning
- Stella Artois2013
1 commercials · 1 award-winning
- Axe Shower Gel2012
1 commercials · 1 award-winning
04 · Works with
Who Ponce works with
From the credits: the companies behind the spots, by number of spots.
Production companies Ponce hires
- Landia4
- Independent4
- Argentina Cine3
- La Doble A2
- Labhouse1
- MJZ1
- Ringo1
- Rebolucion1
- Nunchaku Cine1
05 · Awards
Ponce's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
10
El Ojo de Iberoamérica
.
2
Cannes Lions
.
2
London International Awards
.
Top award-winning spots
- El Ojo de Iberoamérica Gold 2014Axe random “La Donna”
- El Ojo de Iberoamérica Gold 2013Axe Young and Mature “Young and mature”
- Cannes Lions Bronze 2017Unilever “Tommy Hugs”
- London International Awards Silver 2017Axe “Tommy Hugs”
- El Ojo de Iberoamérica Silver 2016Personal “Conversación”
- El Ojo de Iberoamérica Silver 2016Personal “Esperar”
- Cannes Lions Bronze 2014Unilever “La Donna”
- El Ojo de Iberoamérica Silver 2013Axe “Beleza”
06 · Work
Commercials by Ponce
Our visual library has 19 Ponce commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© UnileverUnilever “Whoa Whoa Whoa” 2020
© UnileverUnilever “Hula Hula” 2020
© UnileverUnilever “Liker” 2020
© UnileverUnilever “Nunchaku” 2020
© AxeAxe “Tommy Hugs / Agustin Alberdi” 2018Most awarded
- © Axe randomAxe random “La Donna” 2014Dir. Juan Cabral · PonceEl Ojo de Iberoamérica Gold 2014
© Axe Young and MatureAxe Young and Mature “Young and mature” 2013PonceEl Ojo de Iberoamérica Gold 2013
© UnileverUnilever “Tommy Hugs” 2017PonceCannes Lions Bronze 2017- © AxeAxe “Tommy Hugs” 2017Dir. Agustín Alberdi · PonceLondon International Awards Silver 2017
- © PersonalPersonal “Conversación” 2016Dir. Esteban Sapir · PonceEl Ojo de Iberoamérica Silver 2016
- © PersonalPersonal “Esperar” 2016Dir. Augusto Giménez Zapiola · PonceEl Ojo de Iberoamérica Silver 2016
© UnileverUnilever “La Donna” 2014Dir. Juan Cabral · PonceCannes Lions Bronze 2014- © AxeAxe “Beleza” 2013Dir. Luciano Landajo · PonceEl Ojo de Iberoamérica Silver 2013
- © AxeAxe “Young and Mature” 2013Dir. Maxi Blanco · PonceLondon International Awards Silver 2013
© FoxFox “Sinceros” 2017Dir. Augusto Giménez Zapiola · PonceEl Ojo de Iberoamérica Bronze 2017
© Mercado LibreMercado Libre “Nunca dejes de buscar” 2016Dir. Esteban Sapir · PonceEl Ojo de Iberoamérica Bronze 2016- © Charlas TedxCharlas Tedx “Invitación” 2014Dir. Ari Evario · PonceEl Ojo de Iberoamérica Bronze 2014
© Stella ArtoisStella Artois “Le Cheval parfait” 2013PonceEl Ojo de Iberoamérica Bronze 2013- © Axe Shower GelAxe Shower Gel “Evidencias 1 y 2” 2012Dir. Rafael López Saubidet · PonceEl Ojo de Iberoamérica Bronze 2012
- © UnileverUnilever “Whoa Whoa Whoa” 2020Dir. Gary Freedman · Ponce
- © UnileverUnilever “Hula Hula” 2020Dir. Gary Freedman · Ponce
- © UnileverUnilever “Liker” 2020Dir. Gary Freedman · Ponce
- © UnileverUnilever “Nunchaku” 2020Dir. Gary Freedman · Ponce
- © AxeAxe “Tommy Hugs / Agustin Alberdi” 2018Dir. Agustín Alberdi · Ponce
07 · For producers
What producers use Ponce's page for
01Who Ponce hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Ponce's 19 commercials, spot by spot.
© Axe random© Axe Young and Mature© Unilever© AxeGary Freedman · Juan Cabral · Agustín Alberdi02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Ponce's work by year, brand and award in one place, and the companies with a similar body of work.
© Specsavers
© Revista de fútbol Libero
© InvestEngine
© GilletteSimilar: Specsavers, LOLA, Small World
08 · Questions
About Ponce
What commercials has Ponce made?+
19 in the library, 2012–2020, including Axe random “La Donna”, Axe Young and Mature “Young and mature”, Unilever “Tommy Hugs” and Axe “Tommy Hugs”.
Which directors does Ponce work with?+
Gary Freedman (4), Juan Cabral (2), Agustín Alberdi (2), Augusto Giménez Zapiola (2), Esteban Sapir (2) and Ari Evario (1).
What awards has Ponce's work won?+
14 award-winning spots, including El Ojo de Iberoamérica Gold 2014 for Axe random “La Donna”, El Ojo de Iberoamérica Gold 2013 for Axe Young and Mature “Young and mature” and Cannes Lions Bronze 2017 for Unilever “Tommy Hugs”.
Where is Ponce based?+
Buenos Aires, Argentina.
Who are Ponce's clients?+
In the library: Axe (4 commercials, 2013–2018), Unilever (6 commercials, 2014–2020), Personal (2 commercials, 2016–2016), Fox (1 commercials, 2017–2017), Mercado Libre (1 commercials, 2016–2016) and Axe random (1 commercials, 2014–2014).
09 · Discover
Other agencies with similar work
Not connected to Ponce: matched by the ideas, tone and categories of their commercials.
