advertising agency
Maison BETC
Maison BETC is a advertising agency. FrameThrower's visual library has 12 of its commercials (2020–2026), cut shot by shot, 1 of them award-winning. The work includes spots for Sephora, Alpine, YSL and Sephora France, directed by Antoine Bardou-Jacquet, Nicolai Fuglsig and Jonas Lindstroem among others, produced with Iconoclast, Phantasm and Partizan.
- 12
- Commercials in our library
- 1
- Award-winning
- 2020–2026
- Active
01 · Featured
Maison BETC's most awarded commercial
Epica Silver 2025
Alpine “70 years of lightness” 2025
A young boy's passion for Alpine cars, sparked by a comic book, evolves into a lifelong journey through the brand's 70-year history of lightness and racing triumphs.
Directed by Antoine Bardou-Jacquet · Maison BETC · Partizan
02 · Directors
Notable directors at Maison BETC
Who made the work, and how much of it won awards. From the credits on every spot.
© Alpine1 award-winningAntoine Bardou-Jacquet1 spots · Alpine “70 years of lightness”
© AlpineNicolai Fuglsig1 spots · Alpine “The Anomaly”
© SephoraJonas Lindstroem1 spots · Sephora “Let There Be Spark”
© SephoraStefanie Soho1 spots · Sephora “WE BELONG TO SOMETHING BEAUTIFUL”
© Sephora FranceFenn O'Meally1 spots · Sephora France “We Belong to Something Beautiful”
© Yves Saint Laurent BeautyRicky Saiz1 spots · Yves Saint Laurent Beauty “Yves Saint Laurent - Yves Saint Laurent”
© SephoraTess Lochanski1 spots · Sephora “Holiday”
© SephoraDuncan Winecoff1 spots · Sephora “Believe in your wish”
© YSLAnton Tammi1 spots · YSL “Black Opium”
© Prada BeautyTim Elkaim1 spots · Prada Beauty “Rethinking Beauty”
© LacosteThibault Della Gaspera1 spots · Lacoste “Original Aqua - Aqua Splash”
© YSLJulia Ducourneau1 spots · YSL “MYSLF”
03 · Clients
Maison BETC's clients
Every brand in the library, by award-winning work.
- Alpine2025
2 commercials · 1 award-winning
- Sephora2023–2024
4 commercials
- YSL2023
2 commercials
- Sephora France2025
1 commercials
- Yves Saint Laurent Beauty2020
1 commercials
- Prada Beauty2023
1 commercials
- Lacoste2026
1 commercials
04 · Works with
Who Maison BETC works with
From the credits: the companies behind the spots, by number of spots.
Production companies Maison BETC hires
- Iconoclast3
- Phantasm2
- Partizan1
- Wanda Productions1
- FRENZY1
- Quad Productions1
- BETC Broadcast1
- Prose on Pixels1
- Phantasm TV1
05 · Awards
Maison BETC's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
1
Epica
.
Top award-winning spots
- Epica Silver 2025Alpine “70 years of lightness”
06 · Work
Commercials by Maison BETC
Our visual library has 12 Maison BETC commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© LacosteLacoste “Original Aqua - Aqua Splash” 2026© AlpineAlpine “The Anomaly” 2025© Sephora FranceSephora France “We Belong to Something Beautiful” 2025© SephoraSephora “WE BELONG TO SOMETHING BEAUTIFUL” 2024Most awarded
- © AlpineAlpine “70 years of lightness” 2025Dir. Antoine Bardou-Jacquet · Maison BETCEpica Silver 2025
- © LacosteLacoste “Original Aqua - Aqua Splash” 2026Dir. Thibault Della Gaspera · Maison BETC
- © AlpineAlpine “The Anomaly” 2025Dir. Nicolai Fuglsig · Maison BETC
- © Sephora FranceSephora France “We Belong to Something Beautiful” 2025Dir. Fenn O'Meally · Maison BETC
- © SephoraSephora “WE BELONG TO SOMETHING BEAUTIFUL” 2024Dir. Stefanie Soho · Maison BETC
- © SephoraSephora “Holiday” 2024Dir. Tess Lochanski · Maison BETC
- © SephoraSephora “Let There Be Spark” 2023Dir. Jonas Lindstroem · Maison BETC
- © SephoraSephora “Believe in your wish” 2023Dir. Duncan Winecoff · Maison BETC
- © YSLYSL “Black Opium” 2023Dir. Anton Tammi · Maison BETC
- © Prada BeautyPrada Beauty “Rethinking Beauty” 2023Dir. Tim Elkaim · Maison BETC
- © YSLYSL “MYSLF” 2023Dir. Julia Ducourneau · Maison BETC
- © Yves Saint Laurent BeautyYves Saint Laurent Beauty “Yves Saint Laurent - Yves Saint Laurent” 2020Dir. Ricky Saiz · Maison BETC
07 · For producers
What producers use Maison BETC's page for
01Who Maison BETC hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Maison BETC's 12 commercials, spot by spot.
© Alpine© Lacoste© Alpine© Sephora FranceAntoine Bardou-Jacquet · Nicolai Fuglsig · Jonas Lindstroem02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Maison BETC's work by year, brand and award in one place, and the companies with a similar body of work.
© Specsavers
© Revista de fútbol Libero
© Vodafone
© CartierSimilar: Specsavers, LOLA, BBH
08 · Questions
About Maison BETC
What commercials has Maison BETC made?+
12 in the library, 2020–2026, including Alpine “70 years of lightness”, Lacoste “Original Aqua - Aqua Splash”, Alpine “The Anomaly” and Sephora France “We Belong to Something Beautiful”.
Which directors does Maison BETC work with?+
Antoine Bardou-Jacquet (1), Nicolai Fuglsig (1), Jonas Lindstroem (1), Stefanie Soho (1), Fenn O'Meally (1) and Ricky Saiz (1).
What awards has Maison BETC's work won?+
1 award-winning spots, including Epica Silver 2025 for Alpine “70 years of lightness”.
Who are Maison BETC's clients?+
In the library: Alpine (2 commercials, 2025–2025), Sephora (4 commercials, 2023–2024), YSL (2 commercials, 2023–2023), Sephora France (1 commercials, 2025–2025), Yves Saint Laurent Beauty (1 commercials, 2020–2020) and Prada Beauty (1 commercials, 2023–2023).
09 · Discover
Other agencies with similar work
Not connected to Maison BETC: matched by the ideas, tone and categories of their commercials.
