Independent

01 · Featured

Independent's most awarded commercial

© VOLKSWAGEN POLO© VOLKSWAGEN POLO© VOLKSWAGEN POLO© VOLKSWAGEN POLO© VOLKSWAGEN POLO© VOLKSWAGEN POLO

Eurobest Grand Prix 2008

VOLKSWAGEN POLO “Dog” 2009

A small white dog, initially unhappy and restricted, finds joy and freedom when riding in a Volkswagen Polo, highlighting the car's liberating effect.

Directed by Noam Murro · DDB · Independent

Every shot in the library

Also watch

IKEA “Wonderful Life” 2016 →British Arrows Silver 2016

02 · Directors

Notable directors at Independent

Who made the work, and how much of it won awards. From the credits on every spot.

• © IKEA3 award-winningGary Freedman14 spots · IKEA “Wonderful Life”
• © Lycra1 award-winningPhilippe André3 spots · Lycra “Lycra Moves You”
• © VOLKSWAGEN POLO1 award-winningNoam Murro1 spots · VOLKSWAGEN POLO “Dog”
• © Dove1 award-winningBenito Montorio1 spots · Dove “Reverse Selfie”
• © KFCJake Dypka4 spots · KFC “Southern Bites”
• © MarsThe Glue Society4 spots · Mars “Pan Flute”
• © ExpediaMichael Downing1 spots · Expedia “Expedia”
• © ToyotaJohnny Hardstaff1 spots · Toyota “Drop By Drop”
• © EuroleagueMitch Stratten1 spots · Euroleague “Epic Pool Dunk”
• © More ThanDaniel Levi1 spots · More Than “Project Managers More TH>N”
• © Canonerik johann van wyk1 spots · Canon “Photo Tag”

03 · Clients

Independent's clients

Every brand in the library, by award-winning work.

• IKEA2016–2022

  2 commercials · 1 award-winning

• Volkswagen2018

  1 commercials · 1 award-winning

• HSBC2016

  1 commercials · 1 award-winning

• Lycra2014

  1 commercials · 1 award-winning

• VOLKSWAGEN POLO2009

  1 commercials · 1 award-winning

• Dove2021

  1 commercials · 1 award-winning

• Unilever2020

  4 commercials

• Lidl2022

  3 commercials

• Toyota2019–2020

  2 commercials

• Just Eat2019

  2 commercials

• Argos2017

  1 commercials

• KFC2018

  1 commercials

Also: Arla, The Very Group, Mars, Expedia, Samsung, Money Supermarket, EETV, Halfords, Marks & Spencer, Euroleague, More Than, Canon

04 · Works with

Who Independent works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Independent's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 2

  British Arrows

  .

• 1

  Epica

  .

• 1

  Creative Circle

  .

• 1

  Eurobest

  1 top prize

• 1

  Effie Awards

  .

06 · Work

Commercials by Independent

Our visual library has 32 Independent commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© CanonCanon “Photo Tag” 2024

© LidlLidl “Always - Socials - Alcohol” 2022

© LidlLidl “Always - Socials - Alternative Mains” 2022

© LidlLidl “Always - Socials - Dessert” 2022

© IKEAIKEA “Wonderful Life” 2022

Most awarded

• © VOLKSWAGEN POLOVOLKSWAGEN POLO “Dog” 2009Dir. Noam Murro · DDBEurobest Grand Prix 2008
• © IKEAIKEA “Wonderful Life” 2016Dir. Gary Freedman · MotherBritish Arrows Silver 2016
• © DoveDove “Reverse Selfie” 2021Dir. Benito Montorio · OgilvyEffie Awards Gold 2022
• © LycraLycra “Lycra Moves You” 2014Dir. Philippe André · SapientNitroCreative Circle Gold 2015
• © VolkswagenVolkswagen “The Button” 2018Dir. Gary Freedman · adam&eve\TBWAEpica Silver 2017
• © HSBCHSBC “Lift” 2016Dir. Gary Freedman · GreyBritish Arrows Bronze 2016
• © CanonCanon “Photo Tag” 2024Dir. erik johann van wyk · Dentsu London
• © LidlLidl “Always - Socials - Alcohol” 2022Dir. Gary Freedman · Karmarama
• © LidlLidl “Always - Socials - Alternative Mains” 2022Dir. Gary Freedman · Karmarama
• © LidlLidl “Always - Socials - Dessert” 2022Dir. Gary Freedman · Karmarama
• © IKEAIKEA “Wonderful Life” 2022Dir. Gary Freedman · Mother
• © UnileverUnilever “Whoa Whoa Whoa” 2020Dir. Gary Freedman · Ponce
• © UnileverUnilever “Hula Hula” 2020Dir. Gary Freedman · Ponce
• © UnileverUnilever “Liker” 2020Dir. Gary Freedman · Ponce
• © UnileverUnilever “Nunchaku” 2020Dir. Gary Freedman · Ponce
• © ToyotaToyota “Yaris Hybrid” 2020Dir. Philippe André · T&P
• © The Very GroupThe Very Group “Grey London - Very.co.uk” 2020Dir. Gary Freedman · Grey
• © SamsungSamsung “Galleried” 2019Dir. Gary Freedman · adam&eve\TBWA
• © ToyotaToyota “Drop By Drop” 2019Dir. Johnny Hardstaff · T&P
• © Just EatJust Eat “X Factor Ident 1” 2019Dir. Jake Dypka · McCann
• © Just EatJust Eat “JustEat - X Factor Ident 2” 2019Dir. Jake Dypka · McCann
• © KFCKFC “Southern Bites” 2018Dir. Jake Dypka · Mother
• © ArlaArla “Fibre” 2018Dir. Jake Dypka · Wieden+Kennedy
• © ArgosArgos “#ReadyForTakeOff” 2017Dir. Gary Freedman · CHI & Partners

07 · For producers

What producers use Independent's page for

1. 01Who directs for Independent

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Independent's 32 commercials, with the agencies and awards.

   © VOLKSWAGEN POLO© IKEA© Dove© Lycra

   Gary Freedman · Jake Dypka · The Glue SocietyOpen Independent in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Independent's work by year, brand and award in one place, and the companies with a similar body of work.

   © Anthropic© Nextel© Old Spice© Vanish

   Similar: Biscuit Filmworks, Hungry Man, MJZCompare in the library →

08 · Questions

About Independent