advertising agency
Karmarama
Karmarama is a advertising agency. FrameThrower's visual library has 33 of its commercials (2014–2024), cut shot by shot, 3 of them award-winning. The work includes spots for Lidl, Army, British Army and Unibet, directed by Gary Freedman, Los Perez and Scott Grummett among others, produced with Kream, nineteentwenty and Partizan.
- 33
- Commercials in our library
- 3
- Award-winning
- 2014–2024
- Active
01 · Featured
Karmarama's most awarded commercial
© British Army
© British Army
© British Army
© British Army
© British Army
© British ArmyIPA Effectiveness Awards Gold 2018
British Army “This Is Belonging” 2018
British Army soldiers endure harsh snowy conditions, showcasing camaraderie and resilience, underscored by a humorous singing attempt and the tagline "This Is Belonging."
Karmarama
02 · Directors
Notable directors at Karmarama
Who made the work, and how much of it won awards. From the credits on every spot.
© British Army1 award-winningNicolai Fuglsig1 spots · British Army “Confidence Lasts a Lifetime”
© LidlGary Freedman3 spots · Lidl “Always - Socials - Alcohol”
© Secret EscapesLos Perez2 spots · Secret Escapes “Country House”
© LidlScott Grummett2 spots · Lidl “Spring Has Sprung - Lamb BBQ”
© Nando's UKConnor Pearce2 spots · Nando's UK “Nando's YouTube PreRoll - 1”
© UnibetSteve Cope1 spots · Unibet “Seeing Red”
© Molson CoorsMike Maguire1 spots · Molson Coors “Cobra Live Smooth”
© Carnival CruiseJeff Low1 spots · Carnival Cruise “Carnival Cruise”
© Emma FouldsSteve Reeves1 spots · Emma Foulds “Guide Dogs”
© Clydesdale & Yorkshire BankScott Lyon1 spots · Clydesdale & Yorkshire Bank “We Care About Here”
© The British ArmyFelix Massie1 spots · The British Army “Nightingale”
© General MillsToby MacDonald1 spots · General Mills “Jus-Rol Pastry Gets a Rock & Roll Makeover”
03 · Clients
Karmarama's clients
Every brand in the library, by award-winning work.
- British Army2018–2020
2 commercials · 2 award-winning
- Age UK2015
1 commercials · 1 award-winning
- Lidl2022
5 commercials
- Army2018
4 commercials
- Unibet2016
2 commercials
- Honda2015–2018
2 commercials
- Secret Escapes2015
2 commercials
- Nando's UK2019
2 commercials
- Confused.com2018
1 commercials
- Molson Coors2014
1 commercials
- Carnival Cruise2014
1 commercials
- Emma Foulds2020
1 commercials
Also: Clydesdale & Yorkshire Bank, The British Army, General Mills, Hartley's Jelly Pots, Virgin Active, CBEEBIES, Pilgrims Choice, BBC, Iceland
04 · Works with
Who Karmarama works with
From the credits: the companies behind the spots, by number of spots.
Production companies Karmarama hires
- Kream5
- nineteentwenty4
- Partizan3
- Independent3
- Biscuit Filmworks2
- Darling Films - South Africa2
- MJZ1
- ENVY1
- radioaktivefilm1
- ANOTHER1
05 · Awards
Karmarama's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
2
Creative Circle
.
1
IPA Effectiveness Awards
.
Top award-winning spots
- IPA Effectiveness Awards Gold 2018British Army “This Is Belonging”
- Creative Circle Silver 2020British Army “Confidence Lasts a Lifetime”
- Creative Circle Silver 2015Age UK “Time flies”
06 · Work
Commercials by Karmarama
Our visual library has 33 Karmarama commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© Virgin ActiveVirgin Active “A Clear Horizon” 2024
© Hartley's Jelly PotsHartley's Jelly Pots “Hartley's - Jelly Pots” 2023
© LidlLidl “Always - Socials - Alcohol” 2022
© LidlLidl “Always - Socials - Alternative Mains” 2022
© LidlLidl “Always - Socials - Dessert” 2022Most awarded
© British ArmyBritish Army “This Is Belonging” 2018KarmaramaIPA Effectiveness Awards Gold 2018
© British ArmyBritish Army “Confidence Lasts a Lifetime” 2020Dir. Nicolai Fuglsig · KarmaramaCreative Circle Silver 2020
© Age UKAge UK “Time flies” 2015KarmaramaCreative Circle Silver 2015
© Virgin ActiveVirgin Active “A Clear Horizon” 2024Dir. Sam Walker · Karmarama
© Hartley's Jelly PotsHartley's Jelly Pots “Hartley's - Jelly Pots” 2023Dir. Chris Cairns · Karmarama
© LidlLidl “Always - Socials - Alcohol” 2022Dir. Gary Freedman · Karmarama
© LidlLidl “Always - Socials - Alternative Mains” 2022Dir. Gary Freedman · Karmarama
© LidlLidl “Always - Socials - Dessert” 2022Dir. Gary Freedman · Karmarama
© LidlLidl “Spring Has Sprung - Lamb BBQ” 2022Dir. Scott Grummett · Karmarama
© LidlLidl “Spring Has Sprung - Spring Chicken” 2022Dir. Scott Grummett · Karmarama
© Emma FouldsEmma Foulds “Guide Dogs” 2020Dir. Steve Reeves · Karmarama
© The British ArmyThe British Army “Nightingale” 2020Dir. Felix Massie · Karmarama
© Nando's UKNando's UK “Nando's YouTube PreRoll - 1” 2019Dir. Connor Pearce · Karmarama
© Nando's UKNando's UK “Nando's YouTube PreRoll- 2” 2019Dir. Connor Pearce · Karmarama
© HondaHonda “Honda | Disruption” 2018Karmarama
© ArmyArmy “This Is Belonging | Buckeroo” 2018Karmarama
© ArmyArmy “This Is Belonging | Leter” 2018Karmarama
© ArmyArmy “This Is Belonging | Prayer” 2018Karmarama
© ArmyArmy “This Is Belonging | Pull Up” 2018Karmarama
© Confused.comConfused.com “From Confusion to Clarity” 2018Karmarama
© UnibetUnibet “ENVY Unibet” 2016Karmarama
© UnibetUnibet “Seeing Red” 2016Dir. Steve Cope · Karmarama
© Secret EscapesSecret Escapes “Country House” 2015Dir. Los Perez · Karmarama
© Secret EscapesSecret Escapes “Exotic” 2015Dir. Los Perez · Karmarama
07 · For producers
What producers use Karmarama's page for
01Who Karmarama hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Karmarama's 33 commercials, spot by spot.
© British Army
© British Army
© Age UK
© Virgin ActiveGary Freedman · Los Perez · Scott Grummett02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Karmarama's work by year, brand and award in one place, and the companies with a similar body of work.
© Aqualtis Washing Machine
© Vodafone
© Guinness
© DoveSimilar: Leo Burnett, BBH, AMV BBDO
08 · Questions
About Karmarama
What commercials has Karmarama made?+
33 in the library, 2014–2024, including British Army “This Is Belonging”, British Army “Confidence Lasts a Lifetime”, Age UK “Time flies” and Virgin Active “A Clear Horizon”.
Which directors does Karmarama work with?+
Gary Freedman (3), Los Perez (2), Scott Grummett (2), Connor Pearce (2), Nicolai Fuglsig (1) and Steve Cope (1).
What awards has Karmarama's work won?+
3 award-winning spots, including IPA Effectiveness Awards Gold 2018 for British Army “This Is Belonging”, Creative Circle Silver 2020 for British Army “Confidence Lasts a Lifetime” and Creative Circle Silver 2015 for Age UK “Time flies”.
Who are Karmarama's clients?+
In the library: British Army (2 commercials, 2018–2020), Age UK (1 commercials, 2015–2015), Lidl (5 commercials, 2022–2022), Army (4 commercials, 2018–2018), Unibet (2 commercials, 2016–2016) and Honda (2 commercials, 2015–2018).
09 · Discover
Other agencies with similar work
Not connected to Karmarama: matched by the ideas, tone and categories of their commercials.



