Outsider Editorial

01 · Featured

Outsider Editorial's most awarded commercial

© Guinness© Guinness© Guinness© Guinness© Guinness© Guinness

Clio Awards Silver 2022

Guinness “Welcome Back” 2021

A montage of everyday objects and scenes, often neglected or mundane, are shown as a voice-over sings a melancholic tune, leading to a joyful reunion of friends in a pub, celebrating the return to normalcy.

Directed by Chris Balmond · AMV BBDO · Outsider Editorial

Every shot in the library

02 · Directors

Notable directors at Outsider Editorial

Who made the work, and how much of it won awards. From the credits on every spot.

• © Guinness1 award-winningChris Balmond24 spots · Guinness “Welcome Back”
• © B&QDom & Nic28 spots · B&Q “Zebra”
• © Automobile AssociationScott Lyon15 spots · Automobile Association “Automobile Association 'Every Situation”
• © GetirJ Marlow13 spots · Getir “You've Got It”
• © Birds EyeJim Gilcrest12 spots · Birds Eye “Boy with a Tail”
• © McDonald’sJames Rouse7 spots · McDonald’s “Favourites Leo Burnett”
• © Shredded WheatMike Maguire6 spots · Shredded Wheat “Backyard BMX”
• © Pirate ShipHarold Einstein5 spots · Pirate Ship “Quicksand”
• © Royal Bank of ScotlandJames Lees4 spots · Royal Bank of Scotland “Good People”
• © HeinekenKarien Cherry3 spots · Heineken “Don’t Bale on Your Mates”
• © NikeTom Day2 spots · Nike “Ask Our Athletes - Harley”
• © VolkswagenPaul Gay1 spots · Volkswagen “Lamp Post”

03 · Clients

Outsider Editorial's clients

Every brand in the library, by award-winning work.

• Guinness2021–2023

  2 commercials · 1 award-winning

• Unilever / Dove2021

  1 commercials · 1 award-winning

• Under Armour2023

  5 commercials

• HSBC2014–2018

  3 commercials

• Nestlé Suisse2018

  3 commercials

• Kraft Heinz2015–2019

  3 commercials

• McDonald’s2014–2025

  3 commercials

• Ocado2022

  3 commercials

• Gala Bingo2022

  3 commercials

• heycar2020–2022

  3 commercials

• M&S Food2023

  3 commercials

• Pirate Ship2022

  2 commercials

Also: E.On, O2, Volkswagen, Paddy Power, Experian, McDelivery, Boots, Nivea, Thortful, Marks & Spencer, Mr Kipling, East Midlands Railway

04 · Works with

Who Outsider Editorial works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Outsider Editorial's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  Clio Awards

  .

• 1

  Epica

  .

06 · Work

Commercials by Outsider Editorial

Our visual library has 139 Outsider Editorial commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© Paddy PowerPaddy Power “A Shirts for Life” 2025

© McVitie’sMcVitie’s “More than a Biscuit” 2025

© SkodaSkoda “Elroq - Be More Curious” 2025

© BarclaysBarclays “Barclay's - Digital Safety” 2025

© McDonald'sMcDonald's “Santa's Secret” 2025

Most awarded

• © GuinnessGuinness “Welcome Back” 2021Dir. Chris Balmond · AMV BBDOClio Awards Silver 2022
• © Unilever / DoveUnilever / Dove “Courage is Beautiful” 2021OgilvyEpica Gold 2020
• © Paddy PowerPaddy Power “A Shirts for Life” 2025Dir. Chris Balmond · BBH
• © McVitie’sMcVitie’s “More than a Biscuit” 2025Dir. Chris Balmond · adam&eve\TBWA
• © SkodaSkoda “Elroq - Be More Curious” 2025Dir. Dom & Nic · FCB
• © BarclaysBarclays “Barclay's - Digital Safety” 2025Dir. James Rouse
• © McDonald'sMcDonald's “Santa's Secret” 2025Dir. James Rouse
• © VolkswagenVolkswagen “Volkswagen - Baby” 2025Dir. James Rouse
• © VolkswagenVolkswagen “Lamp Post” 2024Dir. Paul Gay · adam&eve\TBWA
• © Paddy PowerPaddy Power “A Shirt’s Not Just For Christmas - It’s For Life” 2024Dir. Chris Balmond · BBH
• © Barnardo'sBarnardo's “Mollusc” 2024Dir. Dom & Nic · Don't Panic
• © BootsBoots “Make Room For Beauty - Hotel” 2024Dir. Chris Balmond · The Pharm x Hogarth
• © BootsBoots “Make Room for Beauty - Pushchair” 2024Dir. Chris Balmond · The Pharm x Hogarth
• © ThortfulThortful “Dolphin” 2024Dir. Mike Maguire · Isobel
• © Marks & SpencerMarks & Spencer “M&S Food - Not just any New Years Eve” 2024Dir. Dom & Nic
• © Marks & SpencerMarks & Spencer “M&S Food - Dessert” 2024Dir. Dom & Nic
• © HeinekenHeineken “Don’t Bale on Your Mates” 2024Dir. Karien Cherry · Publicis
• © O2O2 “Virgin Media - It's Playtime” 2024Dir. Biceps · Publicis
• © StrongbowStrongbow “Star Wars” 2024Dir. James Rouse
• © Purple BricksPurple Bricks “Midas” 2024Dir. Jim Gilchrist · Snap
• © ScrewfixScrewfix “Strictly Collect” 2024Dir. J Marlow · Five by Five UK
• © ScrewfixScrewfix “Click & Collect” 2024Dir. J Marlow · Five by Five UK
• © LEGOLEGO “Star Wars” 2024Dir. Edward Andrews · LEGO AGENCY
• © Postcode LotteryPostcode Lottery “People's Postcode Lottery - Thank You Players” 2024Dir. J Marlow · GOOD Agency

07 · For producers

What producers use Outsider Editorial's page for

1. 01Who directs for Outsider Editorial

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Outsider Editorial's 139 commercials, with the agencies and awards.

   © Guinness© Unilever / Dove© Paddy Power© McVitie’s

   Dom & Nic · Chris Balmond · Scott LyonOpen Outsider Editorial in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Outsider Editorial's work by year, brand and award in one place, and the companies with a similar body of work.

   © Skinny© Anthropic© Old Spice© Ubisoft

   Similar: Good Oil, Biscuit Filmworks, MJZCompare in the library →

08 · Questions

About Outsider Editorial