WCRS

01 · Featured

WCRS's most awarded commercial

British Arrows Gold 2018

Warburtons “Pride and Breadjudice” 2018

A period drama parody where a young woman's dream of baking seeded bread is challenged by her father's matchmaking, leading to a dramatic, romantic, and ultimately humorous pursuit of her passion.

Directed by Declan Lowney · WCRS

See the spot →Every shot in the library

02 · Directors

Notable directors at WCRS

Who made the work, and how much of it won awards. From the credits on every spot.

• © Orange2 award-winningChris Palmer2 spots · Orange “Hold Up”
• © Bupa2 award-winningMartin de Thurah2 spots · Bupa “For Owning The Dancefloor”
• © Sky1 award-winningBen Liam Jones2 spots · Sky “Mother and Daughter”
• © Tate & Lyle Sugars1 award-winningMike Stephenson1 spots · Tate & Lyle Sugars “Grimm Tale”
• © Sharwoods1 award-winningFrank Budgen1 spots · Sharwoods “India”
• © Warburtons1 award-winningDeclan Lowney1 spots · Warburtons “Pride and Breadjudice”
• © Pride in London1 award-winningFred Scott1 spots · Pride in London “Love Happens Here”
• © Weetabix1 award-winningRingan Ledwidge1 spots · Weetabix “Steeplechase”
• © Hutchinson 31 award-winningFredrik Bond1 spots · Hutchinson 3 “Jellyfish”
• © First Direct1 award-winningMark Nunneley1 spots · First Direct “Little Fella”
• © BMW1 award-winningDaniel Barber1 spots · BMW “Science”
• © BMW1 award-winningPaul Street1 spots · BMW “Scales”

03 · Clients

WCRS's clients

Every brand in the library, by award-winning work.

• Orange1997–2001

  3 commercials · 3 award-winning

• Sky2008–2019

  6 commercials · 2 award-winning

• BMW1996–1998

  2 commercials · 2 award-winning

• Bmw Gb2002–2005

  2 commercials · 2 award-winning

• Warburtons2014–2018

  3 commercials · 1 award-winning

• Bupa2015–2017

  2 commercials · 1 award-winning

• Tate & Lyle Sugars1997

  1 commercials · 1 award-winning

• Bass Brewers1996

  1 commercials · 1 award-winning

• Sharwoods1994

  1 commercials · 1 award-winning

• Prudential2003

  1 commercials · 1 award-winning

• Pride in London2018

  1 commercials · 1 award-winning

• Weetabix2010

  1 commercials · 1 award-winning

Also: Hutchinson 3, First Direct, Prudential Corporation, BBC Television, Bupa UK, B&Q, notonthehighstreet, TransPennine Express, Churchill Insurance, Capital One, Royal Navy, Santander

04 · Works with

Who WCRS works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

WCRS's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 11

  British Arrows

  .

• 9

  D&AD

  .

• 2

  Cannes Lions

  .

06 · Work

Commercials by WCRS

Our visual library has 59 WCRS commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© WORKIWORKI “Workplace Pension” 2024

© B&QB&Q “Do It” 2020

© B&QB&Q “Rubber Duck” 2020

© B&QB&Q “Do It Spring” 2020

© SKY QSKY Q “Sky Mobile 'Lilly James' - directed by Nicolai Fuglsig” 2019

Most awarded

• © WarburtonsWarburtons “Pride and Breadjudice” 2018Dir. Declan Lowney · WCRSBritish Arrows Gold 2018
• © OrangeOrange “Hold Up” 2001Dir. Chris Palmer · WCRSBritish Arrows Gold 2001
• © BMWBMW “Science” 1998Dir. Daniel Barber · WCRSBritish Arrows Gold 1998
• © BMWBMW “Scales” 1996Dir. Paul Street · WCRSBritish Arrows Gold 1996
• © WeetabixWeetabix “Steeplechase” 2010Dir. Ringan Ledwidge · WCRSCannes Lions Silver 2010
• © OrangeOrange “Kites” 1997Dir. Jeff Stark · WCRSD&AD Graphite Pencil 1997
• © BBC TelevisionBBC Television “Head To Head” 1993Dir. Paul Weiland · WCRSD&AD Graphite Pencil 1993
• © SkySky “Mother and Daughter” 2018Dir. Ben Liam Jones · WCRSBritish Arrows Silver 2018
• © BupaBupa “For Owning The Dancefloor” 2017Dir. Martin de Thurah · WCRSBritish Arrows Silver 2017
• © First DirectFirst Direct “Little Fella” 2000Dir. Mark Nunneley · WCRSBritish Arrows Silver 2000
• © Bupa UKBupa UK “For Living” 2017Dir. Martin de Thurah · WCRSD&AD Wood Pencil 2017
• © SkySky “Billboards” 2008Dir. Sara Dunlop · WCRSD&AD Wood Pencil 2008
• © Bmw GbBmw Gb “Tortoise Foal Trike” 2005Dir. Jonas Odell · WCRSD&AD Wood Pencil 2005
• © PrudentialPrudential “Photographs” 2003WCRSCannes Lions Bronze 2003
• © Bmw (gb)Bmw (gb) “Martians” 2002Dir. Phil Dale · WCRSD&AD Wood Pencil 2002
• © Tate & Lyle SugarsTate & Lyle Sugars “Grimm Tale” 1997Dir. Mike Stephenson · WCRSD&AD Wood Pencil 1997
• © Bass BrewersBass Brewers “New York” 1996WCRSD&AD Wood Pencil 1996
• © SharwoodsSharwoods “India” 1994Dir. Frank Budgen · WCRSD&AD Wood Pencil 1994
• © Pride in LondonPride in London “Love Happens Here” 2018Dir. Fred Scott · WCRSBritish Arrows Bronze 2018
• © Hutchinson 3Hutchinson 3 “Jellyfish” 2005Dir. Fredrik Bond · WCRSBritish Arrows Bronze 2005
• © OrangeOrange “Rucksack” 2001Dir. Chris Palmer · WCRSBritish Arrows Bronze 2001
• © Prudential CorporationPrudential Corporation “Wanna Be 3” 1991Dir. David Bailey · WCRSBritish Arrows Bronze 1991
• © WORKIWORKI “Workplace Pension” 2024Dir. Steve Cope · WCRS
• © B&QB&Q “Do It” 2020Dir. Sam Hibbard · WCRS

07 · For producers

What producers use WCRS's page for

1. 01Who WCRS hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind WCRS's 59 commercials, spot by spot.

   © Warburtons© Orange© BMW© BMW

   Joseph Mann · Nicolai Fuglsig · Sam HibbardOpen WCRS in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   WCRS's work by year, brand and award in one place, and the companies with a similar body of work.

   © Guinness© Dove© PETA© Aqualtis Washing Machine

   Similar: AMV BBDO, Ogilvy, BBDOCompare in the library →

08 · News

WCRS in the news

The latest stories we could source.

• 2024-03WCRS&CO LIMITED dissolvedfind-and-update.company-information.service.gov.uk

09 · Questions

About WCRS