framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Warburtons “Pride and Breadjudice” 2018

Warburtons “Pride and Breadjudice” (2018) is a Warburtons commercial directed by Declan Lowney for WCRS. It won 6 awards, including British Arrows 2018 Craft Gold — Best New Creative Team and Kinsale Sharks 2018 Silver Film Craft (International) - Best Use of Humour.

A period drama parody where a young woman's dream of baking seeded bread is challenged by her father's matchmaking, leading to a dramatic, romantic, and ultimately humorous pursuit of her passion.

Video: Another Film Company on Vimeo

Shot by shot

  1. A woman in a long dress, silhouetted against a dramatic sky, stands on a rocky outcrop holding a basket of bread.© Warburtons0:00
  2. A man with sideburns and a woman in a red dress and pearls look surprised as a woman walks past them at a formal gathering.© Warburtons0:26
  3. A man and woman in period costumes dance energetically in the middle of a ballroom, surrounded by other formally dressed people watching them.© Warburtons0:45
  4. A man in period clothing stands in a wheat field, adjusting his shirt, with the sun behind him.© Warburtons0:58
  5. A person's hand holds a smartphone displaying an incoming call from "R Babs" on a wooden table.© Warburtons1:17
  6. A balding man with a beard, wearing a light blue shirt and dark blue tie, looks up thoughtfully in a factory setting.© Warburtons1:23
  7. A man in his 40s, wearing a dark jacket and purple shirt, talks on a black smartphone in an office.© Warburtons1:32
  8. A man and woman in period clothing stand under a floral archway, getting married outdoors at a grand estate by a lake.© Warburtons1:58
  9. A portly man in period costume and a top hat rides a white horse past a grand stately home under a clear blue sky.© Warburtons2:05
  10. A portly man with sideburns and a white cravat looks surprised, while a woman and another man in period costume look on in a garden setting.© Warburtons2:15
  11. A man in a pink period costume smiles and looks off-camera, standing outdoors next to a floral arrangement.© Warburtons2:26
  12. A woman with flowers in her hair, wearing a pearl necklace and a white dress, smiles and talks to a man in a garden.© Warburtons2:32

Stills © Warburtons. Made by WCRS and Declan Lowney.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A Regency-era romantic comedy parody about baking, featuring Peter Kay.

Tagline: “From our family to yours”

period drama parodyromantic pursuitfather's disapprovaldramatic revealcomedic interruptionsmeta-commentary

The cut

Length
169 s
Shots
95
Average shot
1.8 s

What creatives use Warburtons “Pride and Breadjudice” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Warburtons “Pride and Breadjudice”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a long dress, silhouetted against a dramatic sky, stands on a rocky outcrop holding a basket of bread.© WarburtonsA man with sideburns and a woman in a red dress and pearls look surprised as a woman walks past them at a formal gathering.© WarburtonsA man and woman in period costumes dance energetically in the middle of a ballroom, surrounded by other formally dressed people watching them.© WarburtonsA man in period clothing stands in a wheat field, adjusting his shirt, with the sun behind him.© Warburtons
    Frames from Warburtons “Pride and Breadjudice”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Warburtons “Pride and Breadjudice” in order, with its length, framing and what happens in it.

    A woman in a long dress, silhouetted against a dramatic sky, stands on a rocky outcrop holding a basket of bread.© WarburtonsA man with sideburns and a woman in a red dress and pearls look surprised as a woman walks past them at a formal gathering.© WarburtonsA man and woman in period costumes dance energetically in the middle of a ballroom, surrounded by other formally dressed people watching them.© WarburtonsA man in period clothing stands in a wheat field, adjusting his shirt, with the sun behind him.© WarburtonsA person's hand holds a smartphone displaying an incoming call from "R Babs" on a wooden table.© WarburtonsA balding man with a beard, wearing a light blue shirt and dark blue tie, looks up thoughtfully in a factory setting.© Warburtons
    Length: 169 s · Shots: 95 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a period drama parody

    Before you present an idea, you need to know who has done it, and how.

    Warburtons “Pride and Breadjudice” is built on a period drama parody. Search the library by idea to see every spot that uses it.

    Butterkist “Butterkist - Romance”© ButterkistTyson “Lightly Breaded Bites - Royal Jewels”© TysonFlo “Period Drama”© FloGousto “Steal the Show”© Gousto
    Butterkist · Tyson · Flo · Gousto

More commercials by Declan Lowney

  • Argos "Mafia Bosses" (2026) commercial still© ArgosArgos “Mafia Bosses” 2026Dir. Declan Lowney · T&P
  • Warburtons "150 Years" (2026) commercial still© WarburtonsWarburtons “150 Years” 2026Dir. Declan Lowney · Joyful & Triumphant
  • AA "Red Dwarf" (2026) commercial still© AAAA “Red Dwarf” 2026Dir. Declan Lowney
  • Halifax "Cashbusters" (2026) commercial still© HalifaxHalifax “Cashbusters” 2026Dir. Declan Lowney
  • Santander "Money Confidence - 60s" (2026) commercial still© SantanderSantander “Money Confidence - 60s” 2026Dir. Declan Lowney
  • TCM "Cyclone" (2026) commercial still© TCMTCM “Cyclone” 2026Dir. Declan Lowney

More from WCRS

  • Orange "Hold Up" (2001) commercial still© OrangeOrange “Hold Up” 2001Dir. Chris Palmer · WCRSBritish Arrows Gold 2001
  • BMW "Science" (1998) commercial still© BMWBMW “Science” 1998Dir. Daniel Barber · WCRSBritish Arrows Gold 1998
  • Sky "Mother and Daughter" (2018) commercial still© SkySky “Mother and Daughter” 2018Dir. Ben Liam Jones · WCRSBritish Arrows Silver 2018
  • Bupa "For Owning The Dancefloor" (2017) commercial still© BupaBupa “For Owning The Dancefloor” 2017Dir. Martin de Thurah · WCRSBritish Arrows Silver 2017
  • Weetabix "Steeplechase" (2010) commercial still© WeetabixWeetabix “Steeplechase” 2010Dir. Ringan Ledwidge · WCRSCannes Lions Silver 2010
  • First Direct "Little Fella" (2000) commercial still© First DirectFirst Direct “Little Fella” 2000Dir. Mark Nunneley · WCRSBritish Arrows Silver 2000

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Warburtons “Pride and Breadjudice” commercial?

Declan Lowney directed it, for the agency WCRS.

Which agency made Warburtons “Pride and Breadjudice”?

WCRS created it for Warburtons (2018).

What awards did Warburtons “Pride and Breadjudice” win?

6 awards, including British Arrows 2018 Craft Gold — Best New Creative Team, Kinsale Sharks 2018 Silver Film Craft (International) - Best Use of Humour, British Arrows 2018 Bronze — Best Over 90 Second Commercial and British Arrows 2018 Bronze — Food.

What is the tagline of Warburtons “Pride and Breadjudice”?

“From our family to yours”

Sources for the credits and awards

britisharrows.comweb.archive.orgweb.archive.orgweb.archive.org