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Pride in London “Love Happens Here” 2018

Pride in London “Love Happens Here” (2018) is a Pride in London commercial directed by Fred Scott for WCRS. It won one award: British Arrows 2018 Bronze — Integrated.

A mother expresses her regret and love to her daughter, Tina, after initially struggling to accept her daughter's sexuality, emphasizing the importance of unconditional love and acceptance.

Video: Pride in London on YouTube

Frames

  1. A Black woman in her 40s, wearing a green top and pink pants, sits on a bed in a bedroom, looking directly at the camera with a slight smile.© Pride in London0:00
  2. Pride in London “Love Happens Here”, shot 1© Pride in London0:03
  3. Pride in London “Love Happens Here”, shot 1© Pride in London0:07
  4. Pride in London “Love Happens Here”, shot 1© Pride in London0:11
  5. Pride in London “Love Happens Here”, shot 1© Pride in London0:15
  6. Pride in London “Love Happens Here”, shot 1© Pride in London0:18
  7. Pride in London “Love Happens Here”, shot 1© Pride in London0:22

Stills © Pride in London. Made by WCRS and Fred Scott.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A mother's heartfelt apology and acceptance of her daughter's sexuality.

Tagline: “Love Happens Here”

parental apologyunconditional lovecoming out storypersonal confessiondirect address

The cut

Length
31 s
One take
30 s in a single shot

What creatives use Pride in London “Love Happens Here” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pride in London “Love Happens Here”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A Black woman in her 40s, wearing a green top and pink pants, sits on a bed in a bedroom, looking directly at the camera with a slight smile.© Pride in LondonPride in London “Love Happens Here”, 0:03© Pride in LondonPride in London “Love Happens Here”, 0:07© Pride in LondonPride in London “Love Happens Here”, 0:11© Pride in London
    Frames from Pride in London “Love Happens Here”

  2. 02How a one-take commercial is built

    30 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A Black woman in her 40s, wearing a green top and pink pants, sits on a bed in a bedroom, looking directly at the camera with a slight smile.© Pride in LondonPride in London “Love Happens Here”, 0:03© Pride in LondonPride in London “Love Happens Here”, 0:07© Pride in LondonPride in London “Love Happens Here”, 0:11© Pride in LondonPride in London “Love Happens Here”, 0:15© Pride in LondonPride in London “Love Happens Here”, 0:18© Pride in London
    Length: 31 s · One take: 30 s in a single shot

  3. 03Ad ideas: every spot built on a unconditional love

    Before you present an idea, you need to know who has done it, and how.

    Pride in London “Love Happens Here” is built on a unconditional love. Search the library by idea to see every spot that uses it.

    Pedigree “Hard Man to Impress”© Pedigree30 Millions d'Amis “2018 Campaign - 30 Millions d'Amis”© 30 Millions d'AmisPolla Chilena De Beneficencia “Ya eres millonario”© Polla Chilena De BeneficenciaPedigree Child Replacement Programme “Hard to Impress”© Pedigree Child Replacement Programme
    Pedigree · 30 Millions d'Amis · Polla Chilena De Beneficencia · Pedigree Child Replacement Programme

More commercials by Fred Scott

  • Center Parcs "Center Parcs - Bubble" (2025) commercial still© Center ParcsCenter Parcs “Center Parcs - Bubble” 2025Dir. Fred Scott · Neverland
  • Patak's "Makes Perfect" (2022) commercial still© Patak'sPatak's “Makes Perfect” 2022Dir. Fred Scott · BMB Agency

More from WCRS

  • Warburtons "Pride and Breadjudice" (2018) commercial still© WarburtonsWarburtons “Pride and Breadjudice” 2018Dir. Declan Lowney · WCRSBritish Arrows Gold 2018
  • Orange "Hold Up" (2001) commercial still© OrangeOrange “Hold Up” 2001Dir. Chris Palmer · WCRSBritish Arrows Gold 2001
  • BMW "Science" (1998) commercial still© BMWBMW “Science” 1998Dir. Daniel Barber · WCRSBritish Arrows Gold 1998
  • Sky "Mother and Daughter" (2018) commercial still© SkySky “Mother and Daughter” 2018Dir. Ben Liam Jones · WCRSBritish Arrows Silver 2018
  • Bupa "For Owning The Dancefloor" (2017) commercial still© BupaBupa “For Owning The Dancefloor” 2017Dir. Martin de Thurah · WCRSBritish Arrows Silver 2017
  • Weetabix "Steeplechase" (2010) commercial still© WeetabixWeetabix “Steeplechase” 2010Dir. Ringan Ledwidge · WCRSCannes Lions Silver 2010

Award-winning public service & ngo commercials

Questions

Who directed the Pride in London “Love Happens Here” commercial?

Fred Scott directed it, for the agency WCRS.

Which agency made Pride in London “Love Happens Here”?

WCRS created it for Pride in London (2018).

What awards did Pride in London “Love Happens Here” win?

1 awards, including British Arrows 2018 Bronze — Integrated.

What is the tagline of Pride in London “Love Happens Here”?

“Love Happens Here”

Sources for the credits and awards

britisharrows.com

Pride in London “Love Happens Here” (2018) Commercial by Fred Scott: Credits, Awards & Stills