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Bupa UK “For Living” 2017

Bupa UK “For Living” (2017) is a Bupa UK commercial directed by Martin de Thurah for WCRS, produced by Academy. It won one award: D&AD 2017 Wood Pencil — Film Advertising Crafts / Use of Music for Film Advertising.

Bupa UK's

Video: Bupa UK on YouTube

Shot by shot

  1. A woman in her 30s, wearing a black top and beige cardigan, smiles gently at the camera in a well-lit home interior.© Bupa UK0:00
  2. A woman with a ponytail looks into a living room where a man and a child are sleeping on a sofa.© Bupa UK0:01
  3. A young child with curly hair sleeps peacefully on a couch, with an adult's arm gently resting on them, in a warm, sunlit living room.© Bupa UK0:03
  4. A smiling woman with blonde hair gently touches a young girl's ear, who is wearing red headphones, in a brightly lit bedroom.© Bupa UK0:05
  5. A young girl in a red crab costume with googly eyes looks excitedly at her reflection in a mirror, with an adult out of focus behind her.© Bupa UK0:06
  6. A mother and her young daughter, dressed in a red costume, stand in a brightly lit bedroom, with the daughter raising her arms in excitement.© Bupa UK0:07
  7. Three men in athletic wear, two cyclists and one runner, laugh and drink coffee from a food truck on a sunny day in a rural landscape.© Bupa UK0:10
  8. A young boy with curly hair lies on a man's chest, both resting on a sofa in a cozy interior setting.© Bupa UK0:14
  9. A person in a blue jacket cycles away from the camera up a winding, wet country road lined with fences and green hills under a bright, overcast sky.© Bupa UK0:16
  10. A smiling woman in her 30s stands in a doorway, looking directly at the camera in a warm, inviting interior setting.© Bupa UK0:19
  11. A mother and daughter, dressed in a red lobster costume, hug in a brightly lit bedroom, with sunlight streaming through the window.© Bupa UK0:22
  12. A mother and daughter hug in a brightly lit bedroom, transitioning to a white screen with the Bupa logo and text.© Bupa UK0:24

Stills © Bupa UK. Made by WCRS, Academy and Martin de Thurah.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Bupa cares for families, helping them get back to what they love.

Tagline: “For more than just health insurance, for living.”

family momentsactive lifestylecaring supporteveryday lifehealth and happinesschildhood joy

The cut

Length
30 s
Shots
16
Average shot
1.9 s

What creatives use Bupa UK “For Living” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bupa UK “For Living”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in her 30s, wearing a black top and beige cardigan, smiles gently at the camera in a well-lit home interior.© Bupa UKA woman with a ponytail looks into a living room where a man and a child are sleeping on a sofa.© Bupa UKA young child with curly hair sleeps peacefully on a couch, with an adult's arm gently resting on them, in a warm, sunlit living room.© Bupa UKA smiling woman with blonde hair gently touches a young girl's ear, who is wearing red headphones, in a brightly lit bedroom.© Bupa UK
    Frames from Bupa UK “For Living”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bupa UK “For Living” in order, with its length, framing and what happens in it.

    A woman in her 30s, wearing a black top and beige cardigan, smiles gently at the camera in a well-lit home interior.© Bupa UKA woman with a ponytail looks into a living room where a man and a child are sleeping on a sofa.© Bupa UKA young child with curly hair sleeps peacefully on a couch, with an adult's arm gently resting on them, in a warm, sunlit living room.© Bupa UKA smiling woman with blonde hair gently touches a young girl's ear, who is wearing red headphones, in a brightly lit bedroom.© Bupa UKA young girl in a red crab costume with googly eyes looks excitedly at her reflection in a mirror, with an adult out of focus behind her.© Bupa UKA mother and her young daughter, dressed in a red costume, stand in a brightly lit bedroom, with the daughter raising her arms in excitement.© Bupa UK
    Length: 30 s · Shots: 16 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a family moments

    Before you present an idea, you need to know who has done it, and how.

    Bupa UK “For Living” is built on a family moments. Search the library by idea to see every spot that uses it.

    Coca-Cola “La copa de todos”© Coca-ColaFud “Mi esencia/ My heritage”© FudBlueScope “Colorbond - Made by Australia”© BlueScopeSchneider Electric “100 Years”© Schneider Electric
    Coca-Cola · Fud · BlueScope · Schneider Electric

More commercials by Martin de Thurah

More from WCRS

  • Warburtons "Pride and Breadjudice" (2018) commercial still© WarburtonsWarburtons “Pride and Breadjudice” 2018Dir. Declan Lowney · WCRSBritish Arrows Gold 2018
  • Orange "Hold Up" (2001) commercial still© OrangeOrange “Hold Up” 2001Dir. Chris Palmer · WCRSBritish Arrows Gold 2001
  • BMW "Science" (1998) commercial still© BMWBMW “Science” 1998Dir. Daniel Barber · WCRSBritish Arrows Gold 1998
  • Sky "Mother and Daughter" (2018) commercial still© SkySky “Mother and Daughter” 2018Dir. Ben Liam Jones · WCRSBritish Arrows Silver 2018
  • Weetabix "Steeplechase" (2010) commercial still© WeetabixWeetabix “Steeplechase” 2010Dir. Ringan Ledwidge · WCRSCannes Lions Silver 2010
  • First Direct "Little Fella" (2000) commercial still© First DirectFirst Direct “Little Fella” 2000Dir. Mark Nunneley · WCRSBritish Arrows Silver 2000

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Bupa UK “For Living” commercial?

Martin de Thurah directed it, produced by Academy, for the agency WCRS.

Which agency made Bupa UK “For Living”?

WCRS created it for Bupa UK (2017).

What awards did Bupa UK “For Living” win?

1 awards, including D&AD 2017 Wood Pencil — Film Advertising Crafts / Use of Music for Film Advertising.

What is the tagline of Bupa UK “For Living”?

“For more than just health insurance, for living.”

Sources for the credits and awards

dandad.org