framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Nike “Greatness” 2025

Nike “Greatness” (2025) is a Nike commercial directed by Martin de Thurah for Wieden+Kennedy, produced by Epoch Films. It won 2 awards, including shots Awards EMEA 2025 Gold — Cinematography (Up to and including two minutes) and Creative Circle 2025 Silver Film Craft - Cinematography : SINGLE.

This ad showcases the relentless dedication of athletes, particularly tennis players, highlighting their continuous pursuit of greatness through intense training and unwavering commitment.

Video: Nike on YouTube

Shot by shot

  1. A male tennis player, sweaty and focused, wears a headband and white shirt, looking off-screen in a black and white shot.© Nike0:00
  2. A low-angle, black and white shot shows a person's legs and feet as they walk away from a wooden beam and a textured mat on the ground.© Nike0:04
  3. A male tennis player in white sportswear runs across a dark tennis court, swinging his racket in a low-key, black and white shot.© Nike0:08
  4. A close-up shot of a person's hand and torso, wearing a white athletic sleeve with a Nike logo and rings on their fingers, in a black and white setting.© Nike0:15
  5. A black and white extreme closeup shot of a dripping faucet on a textured wall, emphasizing the slow fall of water.© Nike0:19
  6. A male athlete in a tank top and shorts lies on a court, stretching his arms and legs, in a black and white archival shot.© Nike0:24
  7. A tennis player in white attire is captured in a blurry, high-contrast black and white shot, hitting a tennis ball in a spotlight on a dark court.© Nike0:29
  8. A person in athletic shorts and sneakers jumps rope on a concrete surface, captured in black and white with strong shadows.© Nike0:34
  9. A black and white low-angle shot shows a person's legs walking on a textured surface, with smoke rising around them in an outdoor setting.© Nike0:38
  10. A tennis player in shorts and sneakers drags a court sweeper across a sun-dappled tennis court, shot in black and white.© Nike0:41
  11. A close-up, low-angle shot shows a metal grate on a wet, dark surface with steam rising, in black and white.© Nike0:44
  12. A tennis player in white sportswear, possibly Rafael Nadal, is captured in a blurry, high-contrast black and white shot, mid-swing on a dimly lit court.© Nike0:46

Stills © Nike. Made by Wieden+Kennedy, Epoch Films and Martin de Thurah.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the relentless pursuit of greatness through continuous effort and dedication.

Tagline: “It only takes everything.”

athlete's journeysweat and tearsarchival footagedramatic monologueblack and white aestheticsymbolic imagery

The cut

Length
60 s
Shots
45
Average shot
1.3 s

What creatives use Nike “Greatness” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Greatness”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male tennis player, sweaty and focused, wears a headband and white shirt, looking off-screen in a black and white shot.© NikeA low-angle, black and white shot shows a person's legs and feet as they walk away from a wooden beam and a textured mat on the ground.© NikeA male tennis player in white sportswear runs across a dark tennis court, swinging his racket in a low-key, black and white shot.© NikeA black and white extreme closeup shot of a dripping faucet on a textured wall, emphasizing the slow fall of water.© Nike
    Frames from Nike “Greatness”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Greatness” in order, with its length, framing and what happens in it.

    A male tennis player, sweaty and focused, wears a headband and white shirt, looking off-screen in a black and white shot.© NikeA low-angle, black and white shot shows a person's legs and feet as they walk away from a wooden beam and a textured mat on the ground.© NikeA male tennis player in white sportswear runs across a dark tennis court, swinging his racket in a low-key, black and white shot.© NikeA black and white extreme closeup shot of a dripping faucet on a textured wall, emphasizing the slow fall of water.© NikeA male athlete in a tank top and shorts lies on a court, stretching his arms and legs, in a black and white archival shot.© NikeA tennis player in white attire is captured in a blurry, high-contrast black and white shot, hitting a tennis ball in a spotlight on a dark court.© Nike
    Length: 60 s · Shots: 45 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a athlete's journey

    Before you present an idea, you need to know who has done it, and how.

    Nike “Greatness” is built on a athlete's journey. Search the library by idea to see every spot that uses it.

    Under Armour “Rule Yourself”© Under ArmourNike “Awaken Your Madness”© NikeCasablanca x New Balance “Casablanca x New Balance - Feat Coco Gauff”© Casablanca x New BalanceNbc “NBC Olympics - Shaun”© Nbc
    Under Armour · Nike · Casablanca x New Balance · Nbc

More commercials by Martin de Thurah

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “Greatness” commercial?

Martin de Thurah directed it, produced by Epoch Films, for the agency Wieden+Kennedy.

Which agency made Nike “Greatness”?

Wieden+Kennedy created it for Nike (2025).

What awards did Nike “Greatness” win?

2 awards, including shots Awards EMEA 2025 Gold — Cinematography (Up to and including two minutes) and Creative Circle 2025 Silver Film Craft - Cinematography : SINGLE.

What is the tagline of Nike “Greatness”?

“It only takes everything.”

Sources for the credits and awards

creativecircle.co.ukshots